Australian-born singer-songwriter SAMM! is carving out a unique space in the alt-pop landscape—one built on radical honesty, emotional depth, and an unwavering commitment to authenticity. With her debut single "In My Feelings" just released last week and an EP in the vault, she's proving that vulnerability isn't a weakness, but a powerful form of connection.

"In My Feelings" represents SAMM!'s playful, confident side—a song about desire that she describes as capturing "the thrill and chaos" of wanting something and getting it. Recorded in Los Angeles and accompanied by a visually striking music video filmed in Medellín, Colombia, the track showcases her ability to blend fun, sexy energy with thoughtful artistic vision. "I wanted to make sure it was a fun song that people could vibe to," she explains, noting that recording it in less than two sessions at NRG Recording Studios, keeping it accessible rather than overly personal.

But beneath the surface-level confidence lies an artist shaped by profound loss and resilience. SAMM! lost her older brother before he even reached the age of 18, under tragic circumstances when she was just a child. Shortly after, her mother moved away, unable to cope with the grief. Raised primarily by her father and brothers in a household where affection wasn't freely expressed, SAMM! found her emotional outlet in music.

"Music has always been something that I could turn to feel something, whether to relate to something or just escape," she reflects. From childhood performances of Whitney Houston, Mariah Carey, and Celine Dion ballads to discovering hip-hop through her brother's collection, music became her language for understanding love, loss, and heartbreak before she experienced them firsthand.

That early heartbreak instilled in SAMM! both a deep empathy and an understanding of life's fragility. "I had to learn to understand why," she says of her brother's passing. "I had to learn to be strong from such a young age." Her brother's advice to "never be a sheep" continues to guide her—she doesn't conform to what society may tell us who to be or what to do but rather paving her own way through, truly understanding, learning, caring amongst many other traits SAMM! embodies.

This philosophy extends to her current independent status. Fresh to the music world, an unsigned artist without management, SAMM! has worked so passionately having her hand in all things creative that are attached to her as an Artist. "I'm okay with being uncomfortable to make others feel comfortable," she explains. "I'm okay to possibly be judged for what I'm saying or showing." She describes herself as "unafraid"—willing to explore themes of heartbreak, self-reflection, and strength with unflinching honesty.

Despite her confident exterior, SAMM! admits to being naturally introverted. A Lone Ranger, reflecting her comfort with solitude. "I'm usually by myself, I'm always kind of doing my own thing," she notes. But this introversion fuels her artistry, allowing her the space for deep self-reflection.

With an unreleased EP of 5 soul-touching, rabbit hole-peeking, love and heartbreak songs in the vault. SAMM! is focused on connecting with listeners who might feel similarly isolated. Her greatest fear isn't failure—it's reaching the end of her life and asking "what if." "If I can be kind of a voice to people who are afraid to speak up," she says, "that is where it stems from—wanting to be able to know that you aren't alone."

For SAMM!, success isn't measured by fame, but in genuine human connection. "If there's one, two, three people that can relate to that, where I made them feel less lonely, that would mean more to me than anything." It's this authentic approach that positions her as an artist to watch—someone unafraid to bring her whole self to the music, imperfections and all.

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Anyone who argues that art no longer shapes culture only needs one counterexample: Arthur Jafa. His landmark 2016 work Love Is the Message, The Message Is Death, soundtracked by Ye’s “Ultralight Beam,” landed with more force than countless essays ever could. Now based in Los Angeles, Jafa has added another role to his growing body of work by stepping into curatorial territory. As part of MoMA’s Artist’s Choice series, he was given full access to the museum’s collection to create Less Is Morbid, an exhibition that places Jean-Michel Basquiat alongside Cady Noland and Roy DeCarava. Last autumn, the 65 year old artist filmmaker and provocateur sat down with his longtime friend and musician Christelle Oyiri for a wide ranging conversation about control collapse and the ideas that exist in between.

CHRISTELLE OYIRI: Hey, J. My camera is not on be­cause I’m sick.

ARTHUR JAFA: It’s al­right. I was like, Christelle was out late.

OYIRI: No, I’m okay. I love the title for your Artist’s Choice, Less is Morbid. The play on words of [Ludwig] Mies van der Rohe’s “less is more” is really cheeky. And for you, less is morbid.

JAFA: Like a lot of things, it started off as a joke, but the more I thought about it, I was like, huh. It seemed to suggest something about us be­ing in a different place. “Less is more” is bound up with certain ideas of progress and is a counter response to certain ideas of scarci­ty versus excess. But some of those things don’t hold anymore once you get to the digital spaces that we’re at. Even just for me as a film­maker, when I came up, part of shooting yourself was managing a finite amount of film stock. But once you go digital, it’s not really a factor anymore. It’s like when you sit at a piano, nobody’s parsing out or rationing the notes that they hit on a piano.

OYIRI: Of course. It’s supposed to come in abundance.

JAFA: Exactly. So the statement is a little bit of a redress to the whole idea that we should operate in a psychological space of scarcity. We should operate as if the abundance is infinite—infinite in terms of infinite possibility, infinite poten­tiality, infinite worlds.

OYIRI: I love that.

JAFA: In my exhibition practice, people operate as if I have a horror vacui, that I feel the need to fill ev­ery space. I would call it an impulse for things to be full and abundant. You know what I mean? Nobody’s going into a DJ set rationing the music they play.

OYIRI: Absolutely. There’s an inher­ent abundance in music because of sampling. Hip-hop in particular opened that portal of infinity and abundance in that way. You can actually make a lot from just one note or one sample. I love that you’re speaking about the scarcity mindset. I feel like a lot of people that have a scarcity mindset went through trauma. When I think about my grandparents that went through war and things like that, they operate from a scarcity mind­set. They experienced their food being rationed.

JAFA: It’s deprivation. Once I got older and started to travel a bit, I’ve gone to some places that on one hand were full of abject poverty, but at the same time were incredi­bly rich places to experience. Of course there is poverty, and we should end it, but it has nothing to do with material possibility. There are forces in the world that are invested in folks being deprived of basic needs. But by the same token, you go to the “third world” or second world countries, or even increasingly now, first world countries, and you find people who on the surface seem like their lives are full of ma­terial lack, but simultaneously they seem to have a rich possibility of being. For me, growing up in Mississippi and in the Delta, I saw a lot of people who lived in homes that by most standards were considered abject, but that’s not how people occupied those spaces. My grandfather died when I was four. I don’t even have a visu­al memory of him. My impression of him is purely haptic—how things felt, how he felt, how his space felt, this primordial sense of home. His house smelled different from my parents’ house. Whereas we had wallpaper, my grandfather’s house had exposed wood slats. It was a shantytown.

OYIRI: It’s the same for my grand­mother. In Guadeloupe, she was living in a metal shack. You see that in the Caribbean a lot. She had a garden and had several mango trees, and she was happy.

JAFA: To me, Less is Morbid is more about mindset. We should operate with a sense of abundance, because the one thing we’re never lacking is imagination. I remember Paul Coates, Ta-Nehisi’s’ dad, saying something to the effect that when Black people in America were en­slaved, at the end of the day when the sun went down, they couldn’t do any more work and they had to shift into the mode of maintenance. We have to prepare for the next day, to heal, tend to our wounds, feed ourselves, cleanse ourselves, and sleep. But he was saying there’s that liminal period between when you stopped working and before you went into the maintenance mode when you just had this free space. What did Black people imagine in that moment? I said that it seems like they could imagine anything. He said they imagined us. It was such a profound thing when he said it.

OYIRI: That’s beautiful.

JAFA: It’s a mentality that even in spaces, plantations, slave ships, whatever, where we were radically constrained, our imaginations are always free. So we have to operate like that, because there’s never a shortage of space to think.

OYIRI: This is why Black resource­fulness is revered in the world. How did you approach this project with­in a canonical institution like MoMA? Did you see it as an oppor­tunity to own the collection?

JAFA: Initially I had an idea that revolved around Wifredo Lam’s painting “The Jungle” in MoMA’s collection. They used to have that painting next to the coat rack for years, and that was bothering me. I used to be like, “This is intention­al. Somebody up here has a bad sense of humor.” So I thought, “First thing I want to do is put the Wifredo Lam facing off against Picasso’s ‘[Les] Demoiselles [d’Avignon].’” Because I do think it’s as impor­tant a painting as Demoiselles. But you know my position on this shit. There’s no modernism in contem­porary art as we understand it without Black aesthetics. Part of what’s genius about Picasso’s thing—and I’m speaking of him as an exemplar of European artists gaining access to African artifacts—is that they can see how alien and sophisticated they are in terms of their formal complexity, but a lot of times they have no idea what they’re about.

OYIRI: They see the form. It’s like the pyramids as well. A lot of peo­ple cannot fathom that African people built them. They just take the form. They don’t actually en­gage with the profoundness of it.

JAFA: I studied at this place a long time ago called the Frantz Fanon Lab for Decolonial Psychology. The first thing they would start off with was this idea that there are two dominant modalities of cogni­tion. One is called object measure cognition, which is typically West­ern. The other is symbolic affect cognition. It’s two ways of compre­hending the world. It’s like judging the magnificence of the pyramids along the lines of, it’s big and geo­metrical, and all these material assessments. Not the assessments that are vibrational or fundamen­tally immaterial, even though it has a profound impact. You see that a lot. There was a whole dis­cussion at one point about Jay-Z versus Future, who are both great. Someone would say Jay-Z clearly is way more powerful because he’s sold so many more records. But it’s not a one-to-one correlation. It’s not like the person who sold the most records had the most influ­ence. That’s not how it works.

OYIRI: No, it isn’t.

JAFA: Even with Michael Jackson, for example. Thriller is the biggest-selling album of all time, but any­body who thinks that Thriller’s a superior record to Off the Wall is out of their mind.

OYIRI: Thriller created moments that were trans-generational, which means that if I show a Thriller song to my 15-year-old niece, they’re go­ing to know the songs word for word, and they don’t speak En­glish. It transcended language. It’s a very odd record in that way. But I agree that from a standpoint of Black music, Off the Wall is just more soulful.

JAFA: Totally. But trying to assess Michael Jackson’s or James Brown’s greatness purely on musical terms misses the point. It’s the way they move, their presence, the way they look. Michael Jackson’s look alone. It’s a paradigm shift.

OYIRI: I don’t think people talk about it enough. Especially in regard to your work “The White Album,” [2018]. I’d love to hear you talk more about Michael Jackson sometime.

JAFA: Don’t get me started on Michael Jackson. At one point these produc­ers were going to do this Michael Jackson TV show, a dramatic thing. They wanted to hire me as a con­sultant because they heard me talk­ing about him. There are videos of me talking about Michael Jackson back when he died, where I would be saying things like, “Michael Jackson was a shape shifter.”

arthur jafa

Jacket Stylist’s Own. T-shirt Goldwin. Pants and Sunglasses Arthur’s Own.

OYIRI: But he was.

JAFA: That’s what I’m saying. People thought I was crazy when I said it, but in a sense he’s one of our earliest shared exemplars of what is funda­mentally transhuman. He’s a trans avatar. A hundred years from now, you’re going to be able to look like what you want to look like. If human beings are still around. It’s just the technology, from BBLs and the advances in plastic surgery, and CRISPR where you can edit your genes. People are going to be able to look like what they fucking want to look like.

OYIRI: That’s true.

JAFA: At that point, a lot of metrics of “racial control and constraint” are going to fall away. They’re go­ing to have to figure out other ways to segregate people, because the way you look is going to be a choice. For example, do you know the whole Second Life thing?

OYIRI: You mean like The Sims?

JAFA: You know BLUPRNT at all? He’s fascinating. His name is Mansa Morales. He’s behind this whole community of—who knows if they’re Black people or not? One presumes they’re Black. You have to choose your body to be in this online space. Mansa’s thing is that he designs bodies and clothes. You can get any­thing. If Demna comes out with a new season of clothes, man, they have copied all that stuff.

OYIRI: That’s crazy.

JAFA: You can wear anything that comes out. I kid you not, Christelle. Some might assume what this kind of stuff would tell us is that everyone would choose to look white, but that’s not what people are choosing. You can tell who the contemporary models are, it’s LeBron James and Teyana Taylor.

OYIRI: For me the epicenter of Black aesthetics is the strip club. Go to an Atlanta strip club, especially 10 years ago. Even today.

JAFA: Yeah. Back in the old days of segregation, you had all these Black spaces where white people’s aesthetics didn’t matter. Nobody was thinking about white aesthet­ics. These were truly Black spaces. But now that we’re integrated, you have to find these spaces. When I was working on a TV pilot about 10 years ago, we went to Magic City in Atlanta for research. It had a profound impact on me. You could see that it was a space where Black aesthetics ruled, no compromise. In terms of the body aesthetics, the adornment aesthetics, the musical aesthetics, it was full-on blackity Black. The church used to be the nexus of Black culture—the music, the dance, the oration. But it’s really clear it has shifted to these strip joints. Once you start seeing sisters wearing stripper shoes at church on Sunday, you know shit has shifted. But Black culture originally had the Protestant church, which had a very strained relationship with visuality.

OYIRI: My mom raised me as a Catholic.

JAFA: Same with me. At one point I thought I was even going to be a priest.

OYIRI: I didn’t know that. What role does music play when you’re working?

JAFA: I don’t work to music. I listen to music very intensely. A lot of times I’m just dreaming when I have music on. I tend in general not to have music as wallpaper when I’m working. When people say, “In your cinema or in your art practice, do you want to make stuff with Black music?” I always say, “No, I don’t want to make stuff with Black music, I want to make stuff like Black music.” It’s the same when people say, “You want to make work about Black people.” No, I want to make work that’s like Black people.

OYIRI: You’re such a punch liner.

JAFA: It’s a philosophical wrestling match all the time. How do we open up space for us to think about these things in different ways? Anything that’s a good idea, it’s like a meme—it should have punchiness. It should have staying power.

OYIRI: I think you have a lot of vocal prowess. Your talks are as import­ant as your art, low-key.

JAFA: Not low-key. It may be more important than my art at the end of the day. It’s almost like my art bears witness to my visions. For years that’s all it was. There was very little production. Back in the early ’90s, I had just moved to New York and I was starting to do talks. There was a famous Black film­maker who came up to me after one of my talks and said, “Me and my cohorts, we come to all of your talks and we scratch our heads because we don’t know what you’re talking about. But then we look at your work. …” At that point my work was one thing, and it was that I shot Daughters of the Dust. So from very early on, I learned that the relationship between ideas and work is a complicated thing. But he made it very clear to me what legitimized or verified me as a person worth listening to was not the sheer power of what I was saying; it was the work. My practice, such as it is, is largely conceptual—it’s ideas. And the work is just evidence of the ideas.

OYIRI: But it’s not just conceptual, it’s also very sensorial. Your art is built like mixtapes or albums. There’s a sequencing to it that feels very physical and vibrational. So for me you’re an idea guy, but I also think you’re a vibrational person.

JAFA: The work has to be materially dynamic and vibrationally intense. It’s got to be affective. In my new show in London, one very big piece is about Larry Levan. He’s the avatar of mixing, the greatest DJ supposedly of all time—

OYIRI: Ever.

JAFA: That’s transhumanism right there, mixing things. It’s like some Octavia Butler shit.

OYIRI: It’s opening a portal, and as a DJ, it doesn’t always open because it’s a magical thing. It truly is su­perimposing and creating dialogue between different pieces of art and creating your own in real time. Also anticipating the next song because everybody is dancing to a song, and you have the next song in your head­phones, so you’re always ahead of time in a way. I love that you show so much love to DJs.

JAFA: Oh man, you can’t overtheo­rize it. I don’t think people really have come to terms with the full implications of what DJs do. All this CRISPR stuff with editing genes and how we’re about to be­come transhuman, the DJs are the forerunners of that. The whole idea of the boundary between one thing and another thing, between this re­cord and that record—DJs erase those boundaries. They erased the boundaries between I and We. You and Me. It laid the groundwork for all this stuff that we’re doing now: transhumanism, integration, diversity, all these kinds of things.

OYIRI: It did. Coincidentally, when you’re talking about transhumanism and really great DJs, I’m thinking about Juliana Huxtable, who’s in my opinion a show-stopping in­credible DJ, and I can’t separate it from her trans identity.

JAFA: That’s what that T stands for—transhumanism.

OYIRI: I want to ask you about your first love, which is cinema. How did you first tap into that?

JAFA: I wanted to be an architect initially. That’s the first thing I can remember doing with my hands. Lincoln Logs. When I was a kid, my thing was putting things together in different forms and shapes. That evolved into wanting to be an architect. Now, I got to Howard [University] and I studied architecture, but I got very disen­chanted. Not the art itself, but like, “Man, nobody’s going to let me build these things.” I didn’t even see a path. I was like, “Black peo­ple mostly don’t even own their own homes, much less are commis­sioning an architect to make some­thing experimental.” At the same time, I had my longstanding paral­lel interest in images—not even moving images—just still images. I grew up on television, man. Some­times when people are talking to me they just be like, “I can’t believe how much fucking junk is in your head.” There’s a lot of “good shit” let’s say. But mostly it’s Hazel and [The] Beverly Hillbillies and Gilligan’s Island. So much of this whole cinema thing is about how do we align motion pictures with Black vibration? How do we make the shit vibrate like Black people and Black music?

OYIRI: What’s currently haunting and driving your practice?

JAFA: My big dream is to make a fea­ture film. It’s something I’ve been moving towards.

OYIRI: Fictional?

JAFA: Yeah. My parents do not consid­er my shit movies. My dad wanted to see AGHDRA [2021], my wave film, so I put my monitor up so both he and my mom could see it. They had two very funny responses to it. As soon as it started, my mom said, “Ooh, I don’t like this, this is scary.” My dad looked at it for a little lon­ger, then just turned to me and said, “You get paid for this?”

OYIRI: These are the real questions.

JAFA: I said, “Yes, sir.” And he said, “Okay then.”

OYIRI: I want to put the energy in the world that you’re going to make a feature film. And if you get to Paris, come visit.

JAFA: Definitely. Thanks, Christelle, this was so much fun.

OYIRI: Honestly, you’re a very gen­erous artist.

JAFA: Well, I’m generous because I have no sense of scarcity, so it’s not that generous. I don’t feel like I’m giving away anything because there’s so much out here.

———

Grooming: Bianca Simoné Scott at Forward Artists.

Photo Assistant and Retoucher: Nimie Li.

Fashion Assistants: Fainche Burke and Freya Reeves.

Production Director: Alexandra Weiss.

Executive Producer: Georgia Ford.

On-set Producer: Indy Davy.

Location: Crixus Studios.

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