Boomyard's roots trace back to Delicious Vinyl Records and the West Adams, L.A. music scene.

Cali Vibes — the West Coast’s biggest reggae, roots music and hip-hop festival — returns to Long Beach this weekend with one of its strongest lineups yet, including headliners Gwen StefaniStick FigureSlightly StoopidRebelutionIce Cube and more.

For the third year in a row, Cali Vibes will include the Boomyard stage curated by Leslie Cooney, a longtime A&R rep at Delicious Vinyl specializing in Jamaican and Caribbean dancehall, reggae and soca artists. This year’s Boomyard stage will include Jamaican rapper and reggae artist Kabaka Pyramid, Jamaican reggae artist Protoje, rasta reggae singer Lutan Fyah, Ghana artist Stonebwoy  Delicious Vinyl Island’s own Blvk H3ro and Yaadcore; with DJ sets from DJ Delano of Renaissance Sound, Krossfayah Sound, DJ Daneekah and Mysta Crooks

Goldenvoice’s own Nic Adler got his start working in the mailroom at Delicious Vinyl, the West Coast hip-hop label that was home to the PharcydeTone LocYoung MC, The Brand New Heavies and other acts in the late 1980s and ’90s, says label co-founder Mike Ross, who also hired Cooney around the same time to bring reggae artists to the label. In 2018 — the same year reggae imprint Delicious Vinyl Island was launched — Cooney and Ross created a regular showcase and party for Jamaican artists called Boomyard at Delicious Pizza on West Adams in L.A.

“The idea behind it was to create a place to commune and celebrate the records we were putting out,” says Cooney. “I was putting out records by a lot of these young Caribbean acts and Boomyard became a way to play those records and meet up with DJs and dancers in the community. I used my relationships with all of my friends like Shaggy, Protoje and Mr. Vegas and all of these big artists that would just come touch the mic because they were friends of mine and the Party just took off.”

Jamaican DJ and singer Yaadcore, who performs at Boomyard, was the first producer Cooney worked with at the Delicious Vinyl Island imprint, although Delicious Vinyl’s ties to Jamaican music go back to the hip-hop-reggae group Born Jamericans, whose debut record Kids from Foreign was released on the label in 1994. As the record business changed, Cooney shifted focus to managing acts including Mr. Vegas and Trinidadian soca star Machel Montano and building up the Boomyard brand.

“It’s an extended community and everybody that I put on my stage is friends or family with a lot of other Jamaican people in the community,” Cooney explains. “So the stage is kind of like a meeting point. We’ll have the Marleys on the main stages, but their kids will be performing on the Boomyard stage or DJing.”

Cooney expects Protoje’s Sunday set to be among the biggest draws for the Boomyard stage, telling Billboard that “fans are going to get the real culture there because they’re going to see Protoje perform the way he might at home at a sound session. It’s DJs, playing his tracks live, mixing them live, flying in sound effects and all sorts of fun. It’s going to be insane.”

Learn more at www.calivibesfest.com and www.boomyardla.com

April 14, Indio, California: despite a muted crowd response, the rapper puts on one of the most creative sets of the festival

“Express yourself,” a whispered voice hushes through the main stage as the lights flicker. Doja Cat is about to take to the main stage to headline the final night of Coachella 2024, and when she emerges at the end of the runway in a hazmat suit, you know she’s going to do as those two words say.

For the rapper, expressing herself often means doing things others might not – either because her form of expression is too off-the-wall for the rest of the world or too controversial. Tonight, she proves the former spirit is well and truly alive, bringing a touch of brilliant weirdness to the desert.

After the opening two songs, she takes off the white suit that leaves only her face visible to reveal a body suit covered in long locks of blonde hair. Ominous tones roll out over the field as she crawls up to the main stage before ‘Demons’ cuts in, and she’s joined by dancers dressed in yeti costumes. If these are the demons she’s rapping about, they don’t look too bad – cuddly, almost – and she embraces them fully, climbing on one’s shoulders to deliver the final parts of the track.

This is just the beginning of the Doja Cat spectacle tonight, which includes multiple outfit changes and stage antics that get increasingly madcap. After a commanding ‘Tia Tamera’, she disappears behind a curtain, only her silhouette visible, as the buzzing sound of an electric razor whirrs, and she pretends to shave off the thigh-length blonde hair she’s been whipping around until now. When she emerges, she sports a shaved head and a look that can only be described as high fashion cyborg.

Doja Cat
Doja Cat CREDIT: Arturo Holmes/Getty Images for Coachella

As the performance enters its final throes, she’s joined by a very special, unusual guest – the gigantic skeleton of a dinosaur. It rolls down the runway after her as she airs ‘WYM Freestyle’, looking like she’s about to be its next victim. Before the track is up, though, it appears to decide Doja is too formidable an opponent and retreats back to where it came from.

Formidable is exactly what the star is tonight, crafting a fiery set that bounces through her rap-focused songs and never lets the energy drop. ‘OKLOSER’, which gets its live debut tonight, is an infectious highlight, while ‘Balut’ drops the tempo to something a little more soulful but still powerful. When she brings out living human guests to join her on stage, she doesn’t come close to being overshadowed.

21 Savage appears for ’n.h.i.e.’, while Teezo Touchdown ups the weird, vocalising into a flower that seems to require his whole head to be submerged in its petals. A$AP Rocky makes his second appearance of the weekend for a ferocious ‘URRRGE!!!!!!!!!!’, trading bars with his host from the top of a scaffolding tower. Earlier in the evening, South African a cappella group The Joy bring light to ‘Shutcho’.

It’s unfortunate that the crowd tonight isn’t much bigger than it is – or that, other than the fans down the front, its energy isn’t far higher. Sure, it’s the final night of the weekend and the chilly desert winds are roaring, but the reception for Doja is disappointingly flat. Perhaps that’s because she doesn’t give the casual viewers what they want – her pop hits. There is no ‘Say So’ in this set, nor a rendition of ‘Kiss Me More’ – with or without a cameo from SZA. ‘Paint The Town Red’, her latest smash, is saved until the penultimate track in the setlist, but even when its opening notes drop, the response is muted.

 

Regardless, Doja sticks to her guns throughout and closes the performance in the kind of way that leaves the audience confused. After a brief break from the stage, the rapper reappears back at the end of the runway, which has now turned into a ring full of slimy, grey mud. She and her dancers get stuck into the mess as she closes the set with ‘Wet Vagina’, somehow not slipping and sliding through it but nailing the choreography.

As Doja strides back to the main stage and blows a kiss goodbye, the crowd hesitates, wondering, “Is that it?” They get their answer when the lights finally go out – a subdued ending, perhaps, but one that comes after 90 minutes of pure pageantry.

Doja Cat played:

‘Acknowledge Me’
‘Shutcho’
‘Demons’
‘Tia Tamera’
‘Fuck The Girls (FTG)’
‘Gun’
‘OKLOSER’
‘Ouchies
‘n.h.i.e.’
‘Attention’
’97’
‘Balut’
‘Need To Know’
‘MASC’
‘Streets’
‘Agora Hills’
‘Ain’t Shit’
‘WYM Freestyle’
‘URRRGE!!!!!!!!!!’
‘Paint The Town Red’
‘Wet Vagina’

 
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