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ON THE RISE
Authentic, humble, creative, and genius—these words capture the essence of screenwriter and musician Lamar Woods. His latest work, the sophomore album Highly Sensitive Person, released earlier this year, reflects his extraordinary talent and a perfect start to the year.
Highly Sensitive Person showcases Woods’ ability to blend genres with finesse. The album’s 19 tracks weave together hip-hop, jazz, soul, folk, and R&B elements, creating a rich and immersive listening experience. For example, “True Love Will Find You In The End”—a cover by Daniel Johnston—commences with warm acoustic guitar and Woods singing before a trap beat emerges mid-song, and he unleashes his bars. This shows that Highly Sensitive Person is a sonic roller coaster with unexpected twists and turns, keeping you on your turns.
“I wanted to do an album that bangs the whole way through,” Woods explained. “Like if I was Costco, this was a little taste of me (like samples), every version of me. I’m from Atlanta, so I love trap music, and I love trap beats…I don’t really rap on them a lot. I was just like, ‘Maybe we just throw it on there even though it didn’t technically really fit with the album that much.’ But I like the idea of being like, ‘Ths is also a part of me.’ There’s a trap part of me. There’s that boom-bap part of me. There’s the folk part of me. There’s a love song part of me. I wanted that album to feel like you’re really getting to know me because if you knew me if we were to hang out and talk about music, we’re talking about everything…like Langhorne Slim, Arcade Fire, Boldy James, Jazz and Miles (Davis).”
Woods has crafted a sonic landscape that feels both nostalgic and innovative. His lyrical flow, paired with the thoughtful inclusion of skits—an often overlooked art form in modern rap—adds a unique dimension to the album. Drawing from his experience as a screenwriter, Woods uses these skits to enhance the storytelling within the album, creating vivid scenes and narratives with fellow comedians like actor Mike Mitchell that deepen the listener’s engagement. He encourages his listeners to listen to the entire album in order.
Woods’ dedication to music has been unwavering since high school, where he formed a band that performed a unique blend of rap, hip-hop, and punk. His commitment to his craft was evident in the vibrant music scene of his city, where he performed at local venues like The 5 Spot, Eddie’s Attic, and Smith Ole Bar, building his underground following. After graduating from Georgia State University, Woods fearlessly relocated to Los Angeles to pursue a career in Hollywood, temporarily putting his music on hold. However, his dedication to music never wavered, and he found success as a screenwriter, contributing to notable shows such as Grand Crew (NBC), Brooklyn Nine-Nine (NBC), Single Parents (ABC), New Girl (FOX), and Survivor’s Remorse (Starz). He co-wrote and starred in It’s a Party, available on Roku and Amazon.
Like many, the 2020 COVID-19 pandemic became a turning point for Woods as he felt pulled back to his musical roots. Although he hesitated to pursue music again, he couldn’t deny his first love. This reconnection led to the release of several EPs and LPs, including his debut album, Wine Bars, in 2021. Building on this momentum, Woods released Highly Sensitive Person in 2024, an album that further cements his place in the music world.
Highly Sensitive Person is just a semblance of Woods’ talents. The Atlanta-bred is getting ready to expand and showcase just how versatile his music palette is with upcoming projects listeners must look forward to.
Listen to Highly Sensitive Person here.
Lamar Woods Socials
ON THE RISE
Clinton Brand III – better known as CBIII – is a California-based rapper. His new single, titled “I Won’t Quit,” is a motivational and relatable message for everyone “going through it.”
The track, with a beat by Tunna Beats, has a Blurry Face vibe. It starts with a violin and the soft “ahh”s of featured singer Alex Brinkley. When the beat drops, piano, bass and drums enter along with CBIII’s lyrical meditations on “overthinking, contemplating, and debating” why he “won’t quit.”
As the final line makes clear, the song is a study in contradictory mindsets. There’s the fear of failure – what if I’m not good enough? – and then the contrast of relentlessness as stated in the title.
The lyrics of the song’s final quattrain are especially strong. Beginning with an example of CBIII’s wordplay (phenomenal and astronomical anomaly), the final message is one of inspiration: I’m tired of this, so I’m going to make it better.
This struggle with nagging self-doubt and overthinking makes “I Won’t Quit” very relatable. In the end, CBIII wants listeners to be inspired, to not give in when they find themselves in similar circumstances.
Brand’s inspiration for “I Won’t Quit” was intensely personal. Following the death of his parents at a young age, he was raised by his grandmother and then was placed in foster care. A recent visit found his grandmother’s memory fading; this was painful, considering that she had once been his biggest supporter.
This episode left him feeling abandoned, in a dark place.
He says, “I wrote the song ‘I Won’t Quit’ because at that time I was suicidal. I didn’t have nobody else to turn to because my grandma didn’t really care anymore.”
The vulnerability expressed in the lyrics made CBIII unsure if he wanted to release the song at all. He says, “I actually sat on the song for like five months before even thinking about releasing it because it’s so close to home that I wasn’t even sure if I was going to have the courage to share it.”
Now that the song is out, its vulnerability is its strength. Brand’s struggle is real, and the general contours – missing family support, doubting yourself, knowing you need to persevere – will be familiar to many.
In addition to his personal desire to live up his dream of greatness, Brand has another reason not to give up: his younger brother, who is currently in foster care. Knowing his brother looks up to him, he wants to remind him that giving in to doubt is the easy way out.
Brand says, “I want to encourage him, to show him that if you set your mind to it, bro, there’s nothing you can’t do.”
In the end, CBIII wants listeners to learn from his pain, to ask themselves, “What if I don’t give up?”
Stream “I Won’t Quit” now, wherever you listen to music.
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