(L-R) Global Head of Country Music at Spotify, John Marks and Lil Nas X visits the Spotify House during CMA Fest at Ole Red on June 06, 2019 in Nashville.
Brett Carlsen/Getty Images for SpotifyMonths after he ended a run as Spotify USA global head of country programming, John Marks has established a new consulting firm, JohnMarks.me, to assist artists and their associated teams as they develop streaming strategies.
Marks' five-year tenure at Spotify built atop his previous history as SiriusXM head of country programming and a lengthy programming background at radio stations in San Diego; Salt Lake City; Little Rock, Ark.; Beaumont, Texas; and Cincinnati.
That experience provides him an insider's perspective that mirrors the skills of the country industry at large: The collective business has established familiarity with promoting to the needs of broadcasters for decades, but it now focuses frequently on a newer streaming platform with its own set of data that's influenced by a different array of consumer uses and built-in functions. The language and the needs of the platform don't always overlap with the best practices at terrestrial radio.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
NEWS
Lola Young has joined forces with Campaign Against Living Miserably (CALM) to release a new T shirt for the charity’s Lifelines collection.
The shirt supports CALM’s suicide prevention work, with proceeds helping to fund vital resources such as its helpline and CALMzone mental health app.
CALM introduced the Lifelines range last year, with Fontaines D.C., Blossoms and Inhaler also contributing their own designs to the collection.
Young’s design includes the words, “There’s a flicker of light. There’s always morning after the night”, taken from her track ‘Flicker Of Light’.
“I wrote this song about realising there is hope. I have often felt like there isn’t, but there is always a reason to keep going,” Young said. “That’s even when you don’t want to get out of bed, you do, and that is amazing, and you’re still here, and you’re still alive, and if anything, that’s something to be proud of.”
CALM CEO Simon Gunning also shared his appreciation for the collaboration, saying: “We couldn’t be more grateful to Lola for supporting ‘Lifelines’ and showing just how powerful music can be as a force for good.”
Priced at £30, the T shirts come in both standard and boxy fits and are available to purchase here.
Young has regularly spoken about her experiences with mental health. She returned to performing earlier this year after calling off her 2025 tour because of exhaustion. The decision followed her collapse during a performance in New York City. During her time away, she later discussed receiving support for addiction and attending AA meetings as part of her recovery.
In an interview with NME in May, Young explained that she believes “all healing journeys are never ending”, although she is now “definitely in a much better place”. She also said she feels “excited and ready to perform and to release music”.
Reflecting on the encouragement she received after publicly discussing those challenges, Young said: “My fans inspire me in the same way I hope to inspire them. I feel like I’ve never tried to be especially honest… it just comes very naturally to me.”
“I don’t really have any other choice but to be honest, so if people connect to that, and that’s amazing.”
Several musicians have also applauded the ‘Messy’ singer for honestly addressing the pressure placed on touring performers. Lily Allen said she was “in awe” of the BRIT and Grammy winner, while Victoria Canal credited Young with bringing greater attention to the damaging impact demanding tour schedules can have on artists’ mental wellbeing.
When NME asked whether musicians were beginning to establish firmer boundaries around their health, Young replied: “I never intended it to start a movement, but I hope that it does in some way.”
