(L-R) Global Head of Country Music at Spotify, John Marks and Lil Nas X visits the Spotify House during CMA Fest at Ole Red on June 06, 2019 in Nashville.
Brett Carlsen/Getty Images for SpotifyMonths after he ended a run as Spotify USA global head of country programming, John Marks has established a new consulting firm, JohnMarks.me, to assist artists and their associated teams as they develop streaming strategies.
Marks' five-year tenure at Spotify built atop his previous history as SiriusXM head of country programming and a lengthy programming background at radio stations in San Diego; Salt Lake City; Little Rock, Ark.; Beaumont, Texas; and Cincinnati.
That experience provides him an insider's perspective that mirrors the skills of the country industry at large: The collective business has established familiarity with promoting to the needs of broadcasters for decades, but it now focuses frequently on a newer streaming platform with its own set of data that's influenced by a different array of consumer uses and built-in functions. The language and the needs of the platform don't always overlap with the best practices at terrestrial radio.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
Busta Rhymes is honoring his late friend D’Angelo in a truly moving way. The rapper released a heartfelt tribute track titled “Magic,” marking one of his most emotional releases in years. The song celebrates the neo-soul legend D’Angelo, who sadly passed away earlier this month after a private battle with cancer. Over the smooth, soulful backdrop of D’Angelo’s “One Mo’ Gin” from his 2000 classic Voodoo, Busta reflects deeply, sharing raw and powerful emotions through his storytelling.
Throughout the seven-minute piece, Busta takes listeners on a journey through his 34-year friendship with D’Angelo. He recalls their early sessions with A Tribe Called Quest and describes the lasting connection they built over the decades. Instead of simply celebrating the music, Busta pays homage to the person behind it. He describes D’Angelo as a rare, once-in-a-generation artist who “never needed a co-sign” and “touched the souls of the people and everything between.”
During an interview with Okayplayer, Busta called D’Angelo “a godsend,” reflecting on his influence across R&B and hip-hop. “The Earth shifted when D came to do music,” he said, a statement that perfectly sums up D’Angelo’s impact. Anyone familiar with Brown Sugar, Voodoo, or Black Messiah knows his legacy speaks volumes.
“Magic” feels like a conversation between two lifelong friends. Busta Rhymes gives fans an intimate look at a bond that helped shape decades of soul-infused hip-hop. The tributes pouring in since D’Angelo’s passing highlight not only his extraordinary artistry but also the love and respect he inspired among peers. Lauryn Hill expressed it beautifully, writing, “Thank you for being a beacon of light to a generation and beyond who had no remembrance of the legacy that preceded us.”
