(L-R) Global Head of Country Music at Spotify, John Marks and Lil Nas X visits the Spotify House during CMA Fest at Ole Red on June 06, 2019 in Nashville.
Brett Carlsen/Getty Images for SpotifyMonths after he ended a run as Spotify USA global head of country programming, John Marks has established a new consulting firm, JohnMarks.me, to assist artists and their associated teams as they develop streaming strategies.
Marks' five-year tenure at Spotify built atop his previous history as SiriusXM head of country programming and a lengthy programming background at radio stations in San Diego; Salt Lake City; Little Rock, Ark.; Beaumont, Texas; and Cincinnati.
That experience provides him an insider's perspective that mirrors the skills of the country industry at large: The collective business has established familiarity with promoting to the needs of broadcasters for decades, but it now focuses frequently on a newer streaming platform with its own set of data that's influenced by a different array of consumer uses and built-in functions. The language and the needs of the platform don't always overlap with the best practices at terrestrial radio.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
"Even though there is no rhyme or reason to a lot of it, I've been able to look at the data on a lot of music, and I have what I feel is a reasonable approach to what is more likely to stream than others,"says Marks.
Marks' knowledge base includes insights on release strategies, social media and some A&R decisions.
NEWS
A$AP Rocky has revealed that it took years of persistence before Tim Burton agreed to create the cover artwork for his upcoming album, Don’t Be Dumb. The rapper reflected on how the unlikely collaboration finally came together during a recent appearance on The Tonight Show Starring Jimmy Fallon on Monday.
Going into detail about the process, Rocky confessed that he “basically had to stalk and harass him for a few years” before things clicked. He explained, “I reached out and told him I would love to hang out, play him some vibes and just connect. I ended up going to Malibu while he was on a break, and he was feeling it. I played him an early version of the album and he really liked it. That’s when I asked, ‘Do you think you might want to do the illustration for this?’ He was open to it, but then suddenly he had Wednesday and Beetlejuice 2 going on. I realized this was going to take a lot longer than I thought.”
A$AP Rocky went on to describe a moment that really stuck with him during that visit. “While I was there, I noticed a sketch sitting on the table and asked if he drew it,” he said. “He told me that every morning he and his daughter work on drawings together. He starts one, then she comes in and finishes it or changes it. It’s something they practice daily. I saw it as their bond, and to me, that felt priceless.”
On Tuesday, A$AP Rocky also released a double music video for his tracks “WHISKEY” and “BLACK DEMARCO.” Tim Burton appears in the visual and contributed multiple illustrations that tie into the project.
Alongside the release of the “WHISKEY” and “BLACK DEMARCO” video, Rocky officially unveiled the Don’t Be Dumb World Tour. The run will include 42 dates across North America, Europe, and the United Kingdom, with shows scheduled throughout 2026.
