MUSIC PREMIERES
After BABYMONSTER spent 2024 solidifying their position as one the year’s standout K-pop rookie acts, the girl group is looking to extend their reach with fans worldwide during their first-ever world tour <HELLO MONSTERS> that the septet is preparing with a dynamic production to distinguish itself from other K-pop acts and showcase what truly makes them unique.
Hot off the group’s Billboard 200 debut with their first full-length [DRIP] splashed onto the charts in November, the stars tease a “vibrant setlist” featuring never-before-performed tracks from the LP alongside individual solo stages by members RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA. Accompanied by a live band, the <HELLO MONSTERS> tour will rock major arenas like Los Angeles’ Kia Forum and the Prudential Center in Newark, NJ, to help cement their reputation as rising live-performance powerhouses. So far, BABYMONSTER has already wowed live audiences with standout appearances at K-pop award shows (a highlight of the year for RORA) and as special guests during dates of 2NE1‘s highly anticipated reunion tour across Asia (which “felt like a dream,” according to youngest member CHIQUITA).
Billboard caught up with the monster rookies to learn about the creative process behind their tour, the group’s favorite moments and tracks from last year, and New Year’s greetings and messages for their loyal fans — adorably known as MONSTIEZ.
Congratulations on announcing your first-ever world tour! What does it mean to you as a group that your first U.S. shows will be at iconic arenas like the Kia Forum and Prudential Center?
RUKA: We are honored and thrilled to be able to hold our first U.S. shows at such iconic arenas. We promise to deliver amazing, unforgettable performances that you’ll cherish for a lifetime, so please look forward to them!
The name is really fun, how did you decide on the name for your world tour? Is there a message you wanted to convey?
RAMI: <HELLO MONSTERS> was chosen with the idea of our first meeting with our fans in mind and the very first greeting we will share when we meet in person. We would like to extend a heartfelt first greeting through our music and performances. First meetings are always so exciting, which is why we are especially looking forward to the upcoming shows! This tour will be a chance for us to share our story with all of you and create special, unforgettable moments that will be cherished for years to come.
CHIQUITA: For the first time ever, we’re unveiling performances from our first full-length album, [DRIP], including solo stages and a vibrant setlist. We can’t wait to showcase not only the unique charms of our seven members but also the incredible synergy we share together.
The tour begins in Seoul in late January. What songs are you looking forward to performing for the most? And what should U.S. fans expect from your shows?
PHARITA: I’m so excited to perform songs we’ve never shared with our fans before! However, the song I always enjoy performing the most on stage is “BATTER UP (Remix)!”
ASA: Our U.S. fans will get to experience our vibrant performances and high-energy stages. We hope to create special moments with music and performances that showcase our unique style. Additionally, we look forward to connecting more closely with MONSTIEZ and sharing unforgettable moments together!
BABYMONSTER gained a lot of attention for the live “band” performances of your songs like “SHEESH” and “FOREVER.” I hope that means you’ll be touring with a live band in the U.S.?
AHYEON: We believe that a live band is the best way to capture the energy and atmosphere of the moment, so we’ve decided to perform every song with one! The rearrangements in each track will bring a fresh, new vibe while adding elements we hope you’ll find exciting and enjoyable.
Beyond the concerts, what are you looking forward to doing or experiencing in the LA or NY areas?
RAMI: I want to stroll, shop, and enjoy delicious food at my leisure while soaking up the sun on the streets of LA. In NY, I definitely want to visit Times Square!
Taking a step back, 2024 has been a monumental year for the group; what stands out as most memorable?
RORA: It’s definitely hard to choose just one, as there have been so many memorable moments! However, the most unforgettable moment for me was performing at the year-end annual music festival. It is both the most recent and the most memorable. It was my first time performing on such a big stage, and everything — from the newly arranged songs and choreography, to the stage and outfits — was perfect, making it such a fun performance.
One of my personal highlights was seeing BABYMONSTER perform as guests on 2NE1’s comeback concerts. What was your experience alongside such icons?
CHIQUITA: It was such an honor and felt like a dream to perform on stage at the 2NE1 concerts — seniors I’ve admired since I was young! Watching their amazing performances inspired me to improve and strive to do even better on our own stages in the future.
BABYMONSTER won several new-artist awards this year and was named K-Pop Rookie of the Month at Billboard. What do these titles mean to you and what more would you like to show moving forward?
RUKA: As we’ve been given the “Monster Rookie” title, we’ll continue to work hard, strive to show our growth, and always present new and different sides of ourselves.
The start of the year is often a time for goal setting. What dreams do you have for 2025, whether as a group or as individuals?
PHARITA: 2024 was filled with amazing opportunities and achievements. I’m so proud of all our members and I hope we continue to grow and stay healthy throughout our 2025 tour.
ASA: As a group, we hope to connect with more fans and share our music and performances with a wider audience on stages around the world. We also aim to continue challenging ourselves with new music styles and to showcase our growth. In 2025, we’ll work even harder to ensure we can share amazing moments together.
Billboard always shares its staff picks for the best songs of the year. What were each of your favorite songs from 2024?
RUKA: “Die With a Smile” by Lady Gaga and Bruno Mars
PHARITA: “Good Graces” by Sabrina Carpenter
ASA: “POWER” by G-DRAGON
AHYEON: “Soft Spot” by keshi
RAMI: It would have to be “toxic till the end” by ROSÉ! It’s one of the songs I listen to every single day because I love the melody and style so much!
RORA: “BIRDS OF A FEATHER” by Billie Eilish
CHIQUITA: “BILLIONAIRE” by BABYMONSTER
Any other messages you’d like to share with international fans and Billboard readers?
AHYEON: I hope everyone stays healthy and happy in the new year. We’ll work hard to make sure 2025 is a year where we can take another step forward and show even better versions of ourselves. Thank you, and wishing you all a happy new year.
RORA: First of all, kudos to everyone for all the hard work and dedication you’ve shown throughout 2024 — you’ve all been amazing! 2024 has been especially meaningful for BABYMONSTER, as it marked the beginning of our journey. We’ve worked incredibly hard, given it our all, and gained so many valuable experiences. I’m truly grateful to everyone who has supported us, and as the years go by, we promise to become stronger and even more incredible artists. Last but not least, we’d like to express our deepest gratitude to all the Billboard readers who love and support BABYMONSTER. Thank you so much!
After first rising to prominence with the expansive, 1980s-inspired dream-pop of ‘Preacher’s Daughter’ and its standout tracks, Ethel Cain has spent much of her artistic journey trying to step away from that sound. She’s leaned into a moodier mix of drone, ambient rock, and raw analogue textures. “I’m not a fucking pop artist,” the Tallahassee singer once told The FADER, adding, “I reject that wholeheartedly.” Her experimental projects ‘Perverts’ and ‘Willoughby Tucker, I’ll Always Love You’ make that stance very clear, and her latest tour often feels like a firm break from the softer sounds that brought her into the spotlight.
For the first of her five headline nights at Hammersmith Apollo, Hayden Anhedönia builds a scene that feels like a slightly playful, gently eerie B-movie graveyard. She spends most of the performance tucked inside a moss-covered altar, surrounded by dramatic lighting and a crucifix mic stand. The show is nearly silent when it comes to onstage chatter. The rare moments she does address the audience are understated and easy to miss. When a fan shouts their love for her, she responds with a simple “Thank you!” from the darkness.
Instead of walking the stage to build energy, the lighting design carries that weight, mirroring the intensity of her songs. During the gritty, heavy ‘Dust Bowl’, she sings inside a slowly circling beam of light that sweeps across the Apollo with piercing brightness, while strobing green and white lights heighten the tension during long instrumental passages.
Ethel Cain. Credit: Connie Burke
As the warm, rough-edged guitars of ‘Knock At The Door’ fill the room, the production shows it can match the strange, atmospheric side of Cain’s catalogue, even if those moments are rare tonight. The set doesn’t lean heavily on ‘Perverts’, but brief pieces of ‘Houseofpsychoticwomn’ and the title track make their way in. The industrial ballad ‘Vacillator’ appears in full, bathed in stark white light as she softly sings, “If you love me, keep it to yourself,” on a track heavy with buried emotion.
For the most part, the night is devoted to ‘Willoughby Tucker, I’ll Always Love You’. The album slows the cinematic Southern Gothic of her debut ‘Preacher’s Daughter’ and explores the dizzying pull of a teenage love triangle. The shimmering synths of ‘Fuck Me Eyes’ and the lush strings of ‘Nettles’ bring an early glow, before the performance drifts into hazy ambient dream-rock reminiscent of Grouper. The mood is thick and steady, though it lacks big shifts in dynamics, leaving the set on a single emotional wavelength.
When ‘Tempest’ is briefly stopped and restarted so medics can help an audience member, ‘Waco, Texas’ follows as the main set closer. The encore then pivots toward older material, shifting the tone entirely. After a heartfelt ‘A House in Nebraska’, Anhedönia steps out from behind her green altar for the first and last time, moving into the brighter side of her discography with ‘Crush’ and ‘American Teenager’. Even though she has expressed discomfort with her most well-known tracks, their contrast with her darker material gives the finale a powerful lift. After holding the room in quiet tension for so long, their arrival feels like a release that lands with even greater impact.
