Travis Scott is poised for major first-week sales figures with his latest album Utopia.

According to HITS Daily Double, the project is on pace to earn at least 350 million streams in its first seven days, which equates to around 245,000 to 275,000 SEA (streaming equivalent albums) units.

However, that figure doesn’t include pure album sales, which industry insiders believe could surpass 200,000. Scott has been hawking physical copies of Utopia on his website with various merch and zine bundle packages, as well as five different album covers for fans to choose from.

In May, Billboard updated its eligibility rules by restoring some formats of merch bundle sales when calculating chart positions. Under the new rules, artists may only sell two different “fan bundle” variations, which must come with a physical copy of the album and a piece of merch.

Utopia‘s total figure could exceed half a million sales and possibly top the first-week tally for his last album, Astroworld, which debuted with 538,000 album-equivalent units in 2018.

Astroworld, which comfortably cruised to No. 1 on the Billboard 200, had the second-larges sales week that year behind only Drake‘s Scorpion, which notched a staggering 732,000 first-week units.

While Utopia‘s final first-week sales won’t be unveiled for another week, the album has already been making a huge splash on streaming services. According to Chart Data, it earned over 128 million first-day streams on Spotify, making it the biggest debut of 2023 and fifth largest of all time.

In doing so, Travis Scott has joined Drake, Kanye WestKendrick Lamar and XXXTENTACION as the only rappers to earn over 100 million streams in a single day in Spotify history.

 

 

Released on Friday (July 28), Utopia clocks in at 19 tracks and boasts A-list appearances from the likes of Drake, Future, Beyoncé, Playboi Carti, The Weeknd, 21 Savage, Young Thug, SZA, Kid Cudi, Bad Bunny and Westside Gunn.

Astroworld was similarly stacked with big-name guests in 2018, with Frank Ocean, Drake, Swae Lee, Juice WRLD, Quavo, TakeOff, Kid Cudi, The Weeknd, 21 Savage and Gunna among the star-studded supporting cast.

Utopia was set to be unveiled during a special concert at the Pyramids of Giza in Egypt on Friday, but the show was canceled just two days before.

The decision came after pushback from the Egyptian General Syndicate for Musical Professions, who had expressed concern over La Flame’s “strange rituals” that they claimed went against the country’s cultural values and traditions.

“Since the General Syndicate is part of the fabric of this beloved country it is keen on its stability and refuses to tamper with societal values and Egyptian and Arab customs,” the organization said in a statement earlier this month.

“Based on research and documented information about strange rituals at Travis’s concerts that are inconsistent with our authentic societal values and traditions, the Board of Directors has decided to cancel the license issued to hold this type of concert that contradicts the cultural identity of the Egyptian people.”

Jacob Alon recently opened up to NME about collaborating with longtime inspiration Kae Tempest, while also sharing why they continue to admire artists who speak openly on political and social issues.

The Scottish singer songwriter spoke with NME backstage at the Ivor Novellos last Thursday, May 21, where they picked up both the Rising Star award and Best Song Musically and Lyrically for ‘Don’t Fall Asleep’.

The recognition follows a huge year for Alon, who also earned the Critics’ Choice Award at the 2026 BRITs and became the first Scottish artist to win BBC Music Introducing’s Artist of the Year title.

The success arrives alongside the release of their highly praised debut album ‘In Limerance’, which came out last year and led to a support slot on Kae Tempest’s recent ‘Self-Titled’ tour. During those shows, the pair performed a moving rendition of George Michael’s ‘Freedom’ together. Speaking backstage at the Ivors, Alon also confirmed that they have recently been in the studio with Tempest working on new music.

“Kae is one of my absolute heroes,” they said. “We’ve been in the studio this week actually, writing together. I’ve never felt closer to another creative mind before.”

Although Alon avoided revealing too much about the collaboration, they described the experience as “the biggest privilege to witness his genius and to be in the presence of something raw and beautiful”.

They went on to say they are “really excited for the world to witness” the music they have been creating together.

The ‘Of Amber’ artist also spoke with NME about the importance of using their platform to stand up for causes they care deeply about. In recent months, Alon held a Palestinian flag during the BRITs and appeared at the Trans Mission event in London, where they defended those being “scapegoated by people who want to distract everyone from the real problems in society”.

“I’m endlessly inspired by those that use their voices and their platforms to speak out about what matters. I’m trying to do that myself,” Alon explained to NME. “It’s not easy to know what the right thing to say is sometimes, but I think the effort made to do that is always worthwhile.”

The remarks echo comments Alon previously shared with NME at the BRITs earlier this year, where they said they believe “music is important and can make a difference”, while also teasing a brighter direction for future releases compared to their emotional and introspective debut album.

“Going into making something new, it’s already different. It’s a different place to create from because now I know what’s out there,” they shared, joking that the next era may lean into punk influences and that all the praise might finally go to their head.

Later this summer, Alon is set to join the packed line up for Lewis Capaldi’s headline performances at BST Hyde Park. The concerts take place on Saturday July 11 and Sunday July 12, with Conan Gray, The Vaccines, Absolutely, Nieve Ella and more also appearing across the weekend. Find any remaining tickets here.

At the 2026 Ivor Novellos, other major winners included CMAT for Best Album, Fraser T Smith and Kae Tempest for Best Contemporary Song, and Sam Fender taking home Songwriter Of The Year.

Rosalía was named International Songwriter Of The Year, while Radiohead’s Thom Yorke received the Academy Fellowship award presented by Harry Styles. George Michael was also honored posthumously with the Academy Fellowship award.

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