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The price change undercuts competing high-fidelity offerings and possibly upcoming plans by Spotify and Apple Music.

Amazon's high-fidelity streaming service, Amazon Music HD, is now available to Amazon Music Unlimited subscribers at no extra cost, the company tells Billboard. Amazon Music HD previously cost $14.99 a month ($12.99 for Prime members) while Amazon Music Unlimited, its most popular service option, is $9.99 a month ($7.99 for Prime members).

The move is a first in the music industry, where high-fidelity streaming options routinely cost $19.99 a month before Amazon Music HD arrived in September 2019, forcing competitors like Deezer and Qobuz to lower the price of their high-fidelity plans to $14.99. (Tidal still selling its high-fidelity streaming tier for $19.99 a month). Now Amazon is leading the way once again, effectively cutting the price of high-fidelity music in half within two years.

“It's something we've all we've been wanting to do for a long time,” says Amazon Music vp Steve Boom. “When we launched, we already broke the mold by taking a service that had been $19.99 -- and really just for the audiophile at that price point -- and brought it down to something that was much more mass-market at $14.99.”

Amazon’s success with its HD service, which has grown 100% year-over-year, has pushed Spotify to announce a Hi-Fi tier as well, with rumors of an Apple Music Hi-Fi plan possibly also priced at $9.99 a month.

For years, the music industry was focused on using high-fidelity audio streaming as a means to raise the average revenue per user with higher-priced subscriptions. That would mean bigger payouts for rights holders and the streaming services. But with Amazon, Spotify, and Apple all getting in on the high-fidelity push, the labels have become more amenable to lowering the price of high-fidelity tiers in the hopes of increasing the overall number of subscribers across the industry.

“The other services are coming around to the fact that this is really important.” Boom says. “And that momentum in the marketplace just changed the nature of the conversations about how this content should be made accessible to everybody and how it should be licensed.”

Boom continues, “The labels have been extremely supportive of us in our efforts to trailblaze with HD audio. This is going to create more growth in the marketplace. And we're putting the focus on the quality of the sound as opposed to just the revenue.”

Amazon Music HD has more than 70 million lossless CD-quality songs in HD (16-bit / 44.1 kHz) and over 7 million “Ultra HD” songs (24-bit / 48kHz, 96 kHz, 192 kHz), which are effectively studio masters. Subscribers to Amazon Music Unlimited in the U.S., U.K., Canada, France, Germany, Italy, and Spain will be able to upgrade to Amazon Music HD on both individual and family plans for free (student plans are not included and will not have HD music available). Current Amazon Music HD subscribers will now be charged $5 less a month on their future billing cycles.

Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.

The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.

While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”

Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.

Netflix has also suggested that the show could feature additional surprise appearances.

In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”

Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”

Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.

Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.

In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.

During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.

The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.

While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”

Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.

Netflix has also suggested that the show could feature additional surprise appearances.

In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”

Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”

Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.

Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.

In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.

During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.

The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.

While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”

Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.

Netflix has also suggested that the show could feature additional surprise appearances.

In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”

Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”

Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.

Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.

In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.

During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.

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