“We have the copies of the New Musical Express showing the competition and even a photo of [Jimmy] Page giving the guitar to the winner”

A guitar that NME gave away in collaboration with Led Zeppelin is expected to reach £50,000 at auction soon.

The guitar in question is a 1957 Gretsch Chet Atkins 6120 electric guitar, which was the prize in a competition run by the New Musical Express magazine.

The competition was held over half a century ago, and saw NME team up with Led Zeppelin legend Jimmy Page to gift the instrument to one lucky reader. It also came with a copy of the magazine, which showed the iconic guitarist holding it like a cricket bat.

Speaking to NME at the time, Page said he bought the guitar in 1972 from a shop in Nashville, Tennessee. He paid just £200 for it at the time.

Now, the guitar is set to go to auction at the Gardiner Houlgate in Corsham, Wiltshire, on September 9, and is predicted to sell for between £30,000 and £50,000.

The competition got entrants to match six guitars with their famous owners to have a chance at winning the Gretsch. Winning the competition was a man called Charles Reid, who was based in Hornsey, north London.

“Page must be mental giving away such a terrific guitar as this,” he said at the time (as per RTE). “It’s the kind of instrument that every guitar player dreams of owning but can never really afford.”

The guitar remained in Reid’s possession until 1990, when he sold it to a man named Phil O’Donoghue for £2,000. Donoghue was a guitarist in the ‘70s rock band, Wild Angels, and kept the guitar until his death earlier this year.

It is now going to auction due to a decision from his family.

Jimmy Page's guitar going up for auction and copy of the New Musical Express
Jimmy Page’s guitar is going up for auction with a copy of the New Musical Express. CREDIT: GARDINER HOULGATE – THE BATH AUCTION ROOMS

Speaking about the upcoming sale, auctioneer Luke Hobbs said (via Standard): “It’s no exaggeration to say that Jimmy Page is a legendary guitarist and rock star. Very few of his guitars come up for auction, and when they do, they attract huge interest from collectors, investors and fans of Led Zeppelin.

“What’s so wonderful about this guitar is that we have the copies of the New Musical Express showing the competition and even a photo of Page giving the guitar to the winner, Charles Reid.”

Find out more about the auction here.

In other Led Zeppelin news, it was recently shared that the group’s frontman, Robert Plant, will be sharing a new album called ‘Saving Grace’ later this year. The forthcoming project will see him team up with a new band of distinguished players.

Before then, Page recently thanked fans for their “humbling and inspiring” reaction to the new IMAX documentary Becoming Led Zeppelin, and previously unseen footage of Led Zeppelin was unearthed after sitting in a drawer for 45 years.

Reneé Rapp is seen as a “huge inspiration” by SZA.

The 25-year-old artist performed SZA’s Good Days in the BBC Radio 1 Live Lounge, accompanied by two acoustic guitarists and a harp player. SZA, 35, was deeply moved by the rendition.

She posted a short video of the moment on Instagram Stories and wrote: “Renee is a HUGE inspiration, energy, voice spirit.”

During her chat with the BBC, Renee shared her thoughts about the track. She said: “I mean, I love SZA. I mean, she was one of my favorite artists in high school. And she's remained one of my favorite artists to this day. I think she's amazing. She's also, I mean, she's an incredible songwriter, but I think because she has so much swag. People don't realize how good of a singer she is. She's a fantastic vocalist and is really, really, really articulate. And I don't cover a lot of songs anymore. So I wanted to cover something that was, like, slightly challenging and also really vocally impressive, and frankly, hard for me to do.”

Renee is currently in the middle of promoting her second album, Bite Me, and opened up about how much more enjoyable it was to create compared to her first project.

She explained: “I mean, I feel like everything was incredibly different. I stopped listening to people that don't make music, because if you don't make music, then why the hell am I listening to you. And I also think the biggest difference, I think I just got a lot better. I think I have just become a better songwriter. I think I understand how to make pop music now in a way that I didn't really before. And I was very sure about what this album was and thematically, what it needed.

“So I felt like I was quite like, headstrong in like, what was gonna work and what wasn't. Because, nobody knows something better than yourself. I think a lot of things were different. I also just, like, had a lot of fun making it, like, I made it with like, three people, mostly, like, it was always like, four of us in the studio all the time, and we got so close, and some of us were already so close. So it was also just like a mess. It was such a mess, like we were just tweaking every day. It was so fun. And I don't think I enjoyed making the first one as much.”

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