A guitar that NME gave away in collaboration with Led Zeppelin is expected to reach £50,000 at auction soon.
The guitar in question is a 1957 Gretsch Chet Atkins 6120 electric guitar, which was the prize in a competition run by the New Musical Express magazine.
The competition was held over half a century ago, and saw NME team up with Led Zeppelin legend Jimmy Page to gift the instrument to one lucky reader. It also came with a copy of the magazine, which showed the iconic guitarist holding it like a cricket bat.
Speaking to NME at the time, Page said he bought the guitar in 1972 from a shop in Nashville, Tennessee. He paid just £200 for it at the time.
Now, the guitar is set to go to auction at the Gardiner Houlgate in Corsham, Wiltshire, on September 9, and is predicted to sell for between £30,000 and £50,000.
The competition got entrants to match six guitars with their famous owners to have a chance at winning the Gretsch. Winning the competition was a man called Charles Reid, who was based in Hornsey, north London.
“Page must be mental giving away such a terrific guitar as this,” he said at the time (as per RTE). “It’s the kind of instrument that every guitar player dreams of owning but can never really afford.”
The guitar remained in Reid’s possession until 1990, when he sold it to a man named Phil O’Donoghue for £2,000. Donoghue was a guitarist in the ‘70s rock band, Wild Angels, and kept the guitar until his death earlier this year.
It is now going to auction due to a decision from his family.

Speaking about the upcoming sale, auctioneer Luke Hobbs said (via Standard): “It’s no exaggeration to say that Jimmy Page is a legendary guitarist and rock star. Very few of his guitars come up for auction, and when they do, they attract huge interest from collectors, investors and fans of Led Zeppelin.
“What’s so wonderful about this guitar is that we have the copies of the New Musical Express showing the competition and even a photo of Page giving the guitar to the winner, Charles Reid.”
Find out more about the auction here.
In other Led Zeppelin news, it was recently shared that the group’s frontman, Robert Plant, will be sharing a new album called ‘Saving Grace’ later this year. The forthcoming project will see him team up with a new band of distinguished players.
Before then, Page recently thanked fans for their “humbling and inspiring” reaction to the new IMAX documentary Becoming Led Zeppelin, and previously unseen footage of Led Zeppelin was unearthed after sitting in a drawer for 45 years.
There is no question that Clipse’s Let God Sort Em Out made a serious impact and continues to hold weight. The project showed that hip hop is not limited by age and proved that a long-awaited return can still land in a major way regardless of the time away.
If you need a reminder, the Virginia duo’s fourth studio album debuted comfortably within the top five of the Hot 200. It secured the number four position and moved an impressive 118,000 units in its first week.
On top of that, it picked up a win at this year’s Grammys, earning Best Rap Performance for “Chains & Whips.” The album also received four additional nominations, including Best Music Video, Rap Album, and Album of the Year.
It is hard to believe the project will officially hit its one year mark this summer on July 11. Even so, Pusha T is making it clear that both supporters and critics should not be overlooking it anytime soon.
While performing at Coachella yesterday, King Push told the crowd that LGSEO still sits at the top, regardless of genre.
He said, “‘Let God Sort Em Out’ is still the album of the motherfckin year. Whole new year, still album of the year,” per Kurrco. “Album of the motherfcking year until we drop again. We don't care who dropping. It don't matter.”
That is a strong statement for obvious reasons, especially considering the recent claims surrounding Push himself.
Over the same weekend, hip hop social media lit up after several alleged reference tracks connected to Quentin Miller and Push began circulating. Three tracks surfaced in total, but one that drew the most attention was an alleged record titled “Real Gon’ Come.” It is said to come from the DAYTONA era, around 2017 to 2018.
The situation gained traction because fans remember the past tension between Drake and Pusha T before Drake’s clash with Kendrick Lamar. During that feud, Pusha accused Drake of using ghostwriters on tracks like “Infrared,” which appears on DAYTONA. On that song, he raps, “The bigger question is how the Russians did it /
It was written like Nas, but it came from Quentin.”
Reactions have been mixed. Some people argue it is not a major issue since Miller’s alleged contributions were limited to hooks. Others point out that the songs were never officially released, so they see no real problem. Meanwhile, critics view it as clear hypocrisy on Pusha T’s part, a perspective that DJ Akademiks has also supported.