Rihanna was seen baring it all in an off-the-cuff style advertisement for her Savage X Fenty underwear and bra lines. In the short clip, Rihanna is seen walking around in public with her friends wearing a plaid skirt and light blue top. Shortly after strutting her stuff, she decides to give her friends a quick peek at the cheeks. The entrepreneurial icon is going quite viral right now because of it, and its why her brand is so widespread. Since sharing the 22 second clip to X (formerly Twitter) in the early evening yesterday, it has been watched over 46.6 million times, has 334,000 likes, 26,000 reshares, and over 5,000 comments. Also helping this post become so likeable is Rihanna's relatable caption, "since I clearly won’t be achieving my six pack til next summer, I switched my summer goal to matching my shoes to my panties! ??♀️".
This prompted a lot of fans to chime in on how they feel the same way about their fitness. "Same sista. I fumbled the abs", one user writes". Of course, the failed six-pack is not deterring anyone from pointing out how good Rihanna's backside looks. "That booootyyy thoooo", another adds. Others seem to be trapped too hard with one person penning, "I watched this way too many times already".
While Rihanna was receiving tons of love and praise for this cheeky ad, you knew some were going to ask about new music. "Switch your summer goal to releasing an album", one bluntly states. Everyone knows it's seemed like a millennium since Rihanna gave us her last LP ANTI. Sure, she has popped up for a few features and singles here and there. But no one will be satisfied until a full-length release hits the market.
What are your thoughts on Rihanna flashing the cameras in her spontaneous ad for her Fenty X Savage underwear? Do you think this is a good way for her to market her brand? Will she ever drop a new album this year, or ever again? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Rihanna. Finally, stay with us for everything else going on in the worlds of music and pop culture.
Samsung has officially answered the $15million lawsuit filed against them by Dua Lipa, denying the claims made by the singer.
The artist filed the lawsuit against the electronics giant earlier this month, accusing the company of using her image without approval to help market televisions.
The complaint focuses on cardboard TV packaging released by the brand in 2025, which allegedly featured a photo of the singer without compensation or permission being granted beforehand.
According to the lawsuit, her legal representatives attempted to stop Samsung from continuing to use the image, but claimed the company responded in a “dismissive and callous” manner. The filing also referenced reactions posted by fans on X/Twitter, where some users admitted the packaging influenced their interest in buying the TV.
“I’d get that TV just because Dua Lipa is on it,” one fan wrote, while another posted: “I wasn’t even planning on buying a tv but I saw the box so I decided to get it.”
The lawsuit includes allegations of copyright infringement, violations tied to California publicity rights laws, federal Lanham Act claims, and trademark related accusations.
Samsung has now issued a public response to the case and pushed back against the allegations made by the ‘Dance The Night’ hitmaker.
In a statement, Samsung explained: “The image of Dua Lipa was used in 2025 to display content from third-party partners available on Samsung TVs.
“Originally, the image was provided by a content partner for the free streaming service Samsung TV Plus. It was only used after the content partner had given explicit assurances that all necessary rights had been obtained – including use on sales packaging.”
The company also stated that it has “great respect for Dua Lipa” along with the intellectual property rights of artists, adding that it remains “open to a constructive solution” with the singer.
At this point, Dua Lipa’s representatives have not publicly addressed Samsung’s latest response.
Elsewhere, the singer recently curated the London Literature Festival 2026 at the Southbank Centre, surprised fans with an unexpected appearance during Tame Impala’s headline performance at The O2, and was also announced as part of the cast for a new A24 comedy titled Peaked.