Timbaland held a Instagram Live with Young Guru, 19Keys and Swizz Beatz over Verzuz and Artificial Intelligance.

Young Guru, Jay-Z's engineer, joined fans and industry veterans alike bashing superproducer Timabaland announcement of launching an A.I. entertiainment label.

While longtime friends, Guru would share his thoughts on Timbo's involvement with artifical intelligance in a Instagram cover. Respectfully in disagreeance, Young Guru wrote the following:

"I'm going to say it again. I swear I love you bro but this ain't it. Do you not realize what is going on in the world. Your voice is powerful and way too important to do anything like this. I have students who worship you. They are going to say 'if Tim can do it, then it is ok for me to do it.' These are the times, right here, that history is defined.. Human expression can never be reduced to this!!! This is way bigger than music!!! I say this in all love."

In response, Timbaland shared a video featuring an AI-generated character who mocked critics. “Y’all crying about AI taking your spot, but your songs barely mix,” it joked, drawing more heat for its tone. Rapper Rexx Life Raj said, “Unc went out sad,” while Lauren Speed-Hamilton questioned AI’s growing grip on entertainment.

Young Guru Calls Out Timbaland

Doubling down, Timbaland posted a clip of music exec Ray Daniels defending the concept. Comparing Tata to cartoon icons like Mickey Mouse, Daniels claimed AI artists can sell music just like animated characters sell toys. Timbaland later clarified that he still collaborates with real artists and doesn’t train AI models on their work.

Despite his reassurances, the controversy continues. For critics like Guru, the debate isn’t just about tech—it’s about preserving the soul of music.

A.I. been creepin’ into hip-hop for a minute now. At first, it was just helpin' producers cook up beats and melodies with apps like Amper and Magenta. Then came the next-gen Auto-Tune, flippin’ voices like magic.

By the late 2010s, bots were spittin’ bars, copyin’ legends like ‘Pac and Em. Deepfakes took it further—fans makin’ ghost verses from dead or livin’ rappers. Kanye and Timbo tapped in heavy, but not everybody’s feelin’ it.

When Ghostwriter and Timbaland’s AI artist Tata dropped in 2023, it sparked real talk

A$AP Rocky has revealed that it took years of persistence before Tim Burton agreed to create the cover artwork for his upcoming album, Don’t Be Dumb. The rapper reflected on how the unlikely collaboration finally came together during a recent appearance on The Tonight Show Starring Jimmy Fallon on Monday.

Going into detail about the process, Rocky confessed that he “basically had to stalk and harass him for a few years” before things clicked. He explained, “I reached out and told him I would love to hang out, play him some vibes and just connect. I ended up going to Malibu while he was on a break, and he was feeling it. I played him an early version of the album and he really liked it. That’s when I asked, ‘Do you think you might want to do the illustration for this?’ He was open to it, but then suddenly he had Wednesday and Beetlejuice 2 going on. I realized this was going to take a lot longer than I thought.”

A$AP Rocky went on to describe a moment that really stuck with him during that visit. “While I was there, I noticed a sketch sitting on the table and asked if he drew it,” he said. “He told me that every morning he and his daughter work on drawings together. He starts one, then she comes in and finishes it or changes it. It’s something they practice daily. I saw it as their bond, and to me, that felt priceless.”

On Tuesday, A$AP Rocky also released a double music video for his tracks “WHISKEY” and “BLACK DEMARCO.” Tim Burton appears in the visual and contributed multiple illustrations that tie into the project.

Alongside the release of the “WHISKEY” and “BLACK DEMARCO” video, Rocky officially unveiled the Don’t Be Dumb World Tour. The run will include 42 dates across North America, Europe, and the United Kingdom, with shows scheduled throughout 2026.

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