NEWS
Young Guru, Jay-Z's engineer, joined fans and industry veterans alike bashing superproducer Timabaland announcement of launching an A.I. entertiainment label.
While longtime friends, Guru would share his thoughts on Timbo's involvement with artifical intelligance in a Instagram cover. Respectfully in disagreeance, Young Guru wrote the following:
"I'm going to say it again. I swear I love you bro but this ain't it. Do you not realize what is going on in the world. Your voice is powerful and way too important to do anything like this. I have students who worship you. They are going to say 'if Tim can do it, then it is ok for me to do it.' These are the times, right here, that history is defined.. Human expression can never be reduced to this!!! This is way bigger than music!!! I say this in all love."
In response, Timbaland shared a video featuring an AI-generated character who mocked critics. “Y’all crying about AI taking your spot, but your songs barely mix,” it joked, drawing more heat for its tone. Rapper Rexx Life Raj said, “Unc went out sad,” while Lauren Speed-Hamilton questioned AI’s growing grip on entertainment.
Doubling down, Timbaland posted a clip of music exec Ray Daniels defending the concept. Comparing Tata to cartoon icons like Mickey Mouse, Daniels claimed AI artists can sell music just like animated characters sell toys. Timbaland later clarified that he still collaborates with real artists and doesn’t train AI models on their work.
Despite his reassurances, the controversy continues. For critics like Guru, the debate isn’t just about tech—it’s about preserving the soul of music.
A.I. been creepin’ into hip-hop for a minute now. At first, it was just helpin' producers cook up beats and melodies with apps like Amper and Magenta. Then came the next-gen Auto-Tune, flippin’ voices like magic.
By the late 2010s, bots were spittin’ bars, copyin’ legends like ‘Pac and Em. Deepfakes took it further—fans makin’ ghost verses from dead or livin’ rappers. Kanye and Timbo tapped in heavy, but not everybody’s feelin’ it.
When Ghostwriter and Timbaland’s AI artist Tata dropped in 2023, it sparked real talk
MGK has unveiled his high energy new single “Fix Ur Face” featuring Limp Bizkit frontman Fred Durst.
The intense collaboration sees the rapper turned rocker dive deeper into the hard hitting sound he has been refining over the past few years.
Fusing the raw edge of 90s nu metal with Machine Gun Kelly’s modern alternative style, the track stands out as one of his most aggressive releases so far.
The song dropped alongside a bold black and white video, which premiered across MTV Live, MTVU, and the Paramount Times Square billboards.
Directed by frequent collaborator Sam Cahill, the visual was shot in several cities during mgk’s lost americana tour, including Berlin, Dublin, Düsseldorf, London, Prague, Cologne, Nashville and Los Angeles. It highlights the intensity and intimacy of touring, from packed venues and sweat drenched crowds to the blurred line between performer and fans.
The track was created with his close knit creative team, including SlimXX, BazeXX, RookXX, Nick Long, and No Love For The Middle Child, giving it a gritty and multi generational energy that sets it apart from today’s mainstream rock and rap.
Durst brings a high powered performance, channeling the same raw intensity that shaped Limp Bizkit’s early era.
The video’s look was further developed by street artists Lugosis and Strato, who painted a large mural in Berlin, while Slawn Olaolu designed the character face and jackets featured throughout the clip, adding a distinct DIY feel.
MGK first previewed “Fix Ur Face” during the European run of the lost americana tour, then later shared a snippet during shows in Australia, building strong anticipation among fans.
His relationship with Durst stretches back over a decade, with the two having performed together on multiple occasions, including mgk’s 2014 tour alongside Limp Bizkit.
The lost americana tour is now set to return to the United States, resuming on May 15 with Wiz Khalifa joining as support.
