Young Guru, Jay-Z's engineer, joined fans and industry veterans alike bashing superproducer Timabaland announcement of launching an A.I. entertiainment label.
While longtime friends, Guru would share his thoughts on Timbo's involvement with artifical intelligance in a Instagram cover. Respectfully in disagreeance, Young Guru wrote the following:
"I'm going to say it again. I swear I love you bro but this ain't it. Do you not realize what is going on in the world. Your voice is powerful and way too important to do anything like this. I have students who worship you. They are going to say 'if Tim can do it, then it is ok for me to do it.' These are the times, right here, that history is defined.. Human expression can never be reduced to this!!! This is way bigger than music!!! I say this in all love."
In response, Timbaland shared a video featuring an AI-generated character who mocked critics. “Y’all crying about AI taking your spot, but your songs barely mix,” it joked, drawing more heat for its tone. Rapper Rexx Life Raj said, “Unc went out sad,” while Lauren Speed-Hamilton questioned AI’s growing grip on entertainment.
Doubling down, Timbaland posted a clip of music exec Ray Daniels defending the concept. Comparing Tata to cartoon icons like Mickey Mouse, Daniels claimed AI artists can sell music just like animated characters sell toys. Timbaland later clarified that he still collaborates with real artists and doesn’t train AI models on their work.
Despite his reassurances, the controversy continues. For critics like Guru, the debate isn’t just about tech—it’s about preserving the soul of music.
A.I. been creepin’ into hip-hop for a minute now. At first, it was just helpin' producers cook up beats and melodies with apps like Amper and Magenta. Then came the next-gen Auto-Tune, flippin’ voices like magic.
By the late 2010s, bots were spittin’ bars, copyin’ legends like ‘Pac and Em. Deepfakes took it further—fans makin’ ghost verses from dead or livin’ rappers. Kanye and Timbo tapped in heavy, but not everybody’s feelin’ it.
When Ghostwriter and Timbaland’s AI artist Tata dropped in 2023, it sparked real talk
Massive Attack have been using their latest live show to challenge American data analytics and software company Palantir, with the band describing the firm's ambitions as "terrifying".
The pioneering trip hop group have woven criticism of the controversial surveillance technology company into their new stage production. During their upcoming performance at Primavera Sound, they plan to deploy "custom-made facial recognition software" capable of "scanning a 75,000-person crowd" and projecting audience members onto giant screens with tongue in cheek labels such as "11 weeks no time off, burnout" and "unfinished books", according to Novara Media.
Speaking with the publication, the visual concept takes direct aim at Palantir, the company established two decades ago by billionaire Peter Thiel. Backed financially by the CIA, the firm counts the US and Israeli militaries, ICE, the FBI and the NHS among its clients.
After unveiling the production in Helsinki, Robert Del Naja told Novara Media that he wanted audiences to better understand how Palantir's reach has expanded from supplying "kill chain tech" reportedly used in Gaza to now having access to the medical records of people across Britain.
"We really need a much wider debate on the suitability of a company like this having such capture of our societal infrastructure," he said. He explained that the criticism is embedded throughout Massive Attack's two hour performance and was developed alongside long time collaborator Adam Curtis and London art collective United Visual Artists.
"One visual element represents how a Palantir Gotham monitoring and ‘decision chain’ interface might look," Del Naja explained. "Using facial recognition technology, it lands on groups and individuals – implying a consequential outcome for a given target."
Novara Media also detailed how Palantir's software can connect information from multiple databases. The outlet reported that ICE allegedly combines the platform with body camera footage, social media data and information gathered through Israeli developed hacking software Paragon to identify protesters involved in resistance to immigration raids.
The publication further claimed that Palantir contributes to Maven, a software platform used by the US military, which has recently faced criticism after being linked to the bombing of a girls' school in Iran.
"I find their declarations, objectives and moral framing pretty terrifying," Del Naja said. "To enable AI systems to map police records, satellite tracked locations, health records and personal financial transactions and place all of that information – for the first time – into the hands of a company with an overt political agenda and social objectives of its own is a huge, potentially irreversible and dangerous overreach."
Another moment in Massive Attack's current live production appears during the closing section of "Girl I Love You", when a quote from Peter Thiel is projected on screen reading: "I no longer believe that freedom and democracy are compatible".
Last year, Massive Attack introduced the satirical "facial recognition" sequence during their concerts and quickly rejected suggestions that genuine data recognition systems were being used on audiences.
"No Massive Attack live show has ever recorded or stored personal data," the group stated. "Only government departments, relevant authorities & approved contractors can access public databases in the UK, & doing so in multiple cities/countries would be impossible."
The band also pointed to the growing use of facial recognition technology across Britain, arguing that authorities are "overreaching almost all other western democracies with their use of public facial recognition … while there is no specific legislation regulating police use of these systems."
The statement arrived shortly after Massive Attack welcomed Kneecap onto the stage during their major show at the OVO Wembley Arena, introducing them as a group "who refused to be silenced for their solidarity with the Palestinian people."
Massive Attack have consistently spoken out in support of Palestine and a range of other progressive causes. More recently, they pledged to boycott Spotify following reports that CEO Daniel Ek had invested heavily "in a company producing military munition drones and AI technology integrated into fighter aircraft."
During their headline appearance at London's LIDO Festival last summer, the band were joined by actor and activist Khalid Abdalla along with Yasiin Bey, formerly known as Mos Def. Earlier this year, Del Naja also criticised what he described as a "draconian government" after being arrested while protesting the ban on Palestine Action.
The musician was one of hundreds of demonstrators who gathered in Trafalgar Square on April 11 to oppose the Palestine Action ban. He carried a placard stating "I Oppose Genocide, I Support Palestine Action".
Police removed him from the protest and arrested him on suspicion of expressing support for a proscribed organisation. He later responded with an extensive statement posted to Instagram.
Back in February, the band revealed a small run of European dates for the summer. The tour began on May 27 at Veikkaus Arena in Helsinki before continuing to Dalhalla in Rättvik on May 30.
The Bristol trip hop pioneers have not released new material since the 2020 EP "Eutopia". Their most recent studio album remains 2010's "Heligoland".
Speaking with NME in 2024, Robert Del Naja revealed that the band had "some new music which we've been sitting on for four years". He later shared in November that he hoped to finally release some of that material in 2026.