NEWS
Young Guru, Jay-Z's engineer, joined fans and industry veterans alike bashing superproducer Timabaland announcement of launching an A.I. entertiainment label.
While longtime friends, Guru would share his thoughts on Timbo's involvement with artifical intelligance in a Instagram cover. Respectfully in disagreeance, Young Guru wrote the following:
"I'm going to say it again. I swear I love you bro but this ain't it. Do you not realize what is going on in the world. Your voice is powerful and way too important to do anything like this. I have students who worship you. They are going to say 'if Tim can do it, then it is ok for me to do it.' These are the times, right here, that history is defined.. Human expression can never be reduced to this!!! This is way bigger than music!!! I say this in all love."
In response, Timbaland shared a video featuring an AI-generated character who mocked critics. “Y’all crying about AI taking your spot, but your songs barely mix,” it joked, drawing more heat for its tone. Rapper Rexx Life Raj said, “Unc went out sad,” while Lauren Speed-Hamilton questioned AI’s growing grip on entertainment.
Doubling down, Timbaland posted a clip of music exec Ray Daniels defending the concept. Comparing Tata to cartoon icons like Mickey Mouse, Daniels claimed AI artists can sell music just like animated characters sell toys. Timbaland later clarified that he still collaborates with real artists and doesn’t train AI models on their work.
Despite his reassurances, the controversy continues. For critics like Guru, the debate isn’t just about tech—it’s about preserving the soul of music.
A.I. been creepin’ into hip-hop for a minute now. At first, it was just helpin' producers cook up beats and melodies with apps like Amper and Magenta. Then came the next-gen Auto-Tune, flippin’ voices like magic.
By the late 2010s, bots were spittin’ bars, copyin’ legends like ‘Pac and Em. Deepfakes took it further—fans makin’ ghost verses from dead or livin’ rappers. Kanye and Timbo tapped in heavy, but not everybody’s feelin’ it.
When Ghostwriter and Timbaland’s AI artist Tata dropped in 2023, it sparked real talk
After staying quiet for years, The Avalanches have finally returned with something brand new. Their latest single “Together,” released through Modular Recordings, features Nikki Nair, Jessy Lanza, and Prentiss, marking the group’s first original release in close to six years.
Anyone expecting quiet, reflective electronic music or sample heavy Motown inspired textures may be caught off guard by this one. “Together” leans into bright energy and movement, delivering a lively dance driven sound that feels playful, upbeat, and built for packed rooms and late nights.
The Avalanches, currently made up of Robbie Chater, Tony Di Blasi and Andy Szekeres, made a huge impact with their 2000 debut album Since I Left You.
What made the record stand out was its incredible use of sampling, blending fragments from hundreds of recordings by artists including Françoise Hardy, Sérgio Mendes, Raekwon, Wayne and Shuster, and Madonna into something completely unique. Tracks like “Frontier Psychiatrist” and the title song helped establish the album as both nostalgic and futuristic at the same time. According to a statement from the band’s representatives, the project left “a global footprint for collaborative sampology in the 21st century.”
Their second album arrived after an extremely long wait and explored a very different direction creatively. Sixteen years after their debut, The Avalanches released Wildflower, which debuted at No. 1 on the ARIA Albums Chart. Their next project, We Will Always Love You, arrived in 2020 and later earned the Australian Music Prize for Album of the Year.
The group briefly resurfaced again in 2024 through their collaboration with Jamie XX on the song “All You Children” from In Waves.
“Together” appears to be the beginning of another major era for the group. The release is connected to a “Superfun” campaign that features artwork of Chater gaming along with an animated visual for the track. The video brings old technology to life, including an iPod and a diskette, as they wander through a colorful world side by side.
A classic Nokia 3310 also shows up in the video, floating down from above complete with angel wings.
“How are you looking after your memories? At Takumi digital archives your most treasured moments are safe with us,” says the mysterious official statement. Fans are also invited to “visit Takumi today” through the website takumiarchives.com.
Jonathan Zawada directed and animated the music video, which can be streamed below.
