The Big Time Rush boys are back. In the video for “Not Giving You Up,” which Rolling Stone is premiering, Kendall Schmidt, Logan Henderson, Carlos PenaVega, and James Maslow are giving love advice via their “totally legit business” Big Time Relationship Services.
“Everyone agreed that we wanted to make a funny video that tied in with the story of the song. We ended up filming a Nineties infomercial to go along with the theme,” Henderson tells Rolling Stone. “We are so lucky to have the amazing Sydney Park as our lead. She really made the whole idea work!”
The video follows the group as they walk a woman through the steps of being ready for a relationship. The making of the single “started as a joke,” says Schmidt. “We were mimicking the bass line with random sounds and realized it was perfect,” he explains.
The new single and its silly, choreography-filled video comes just ahead of their 41-stop Forever Tour. “We’ve all talked about getting together over the years, but the timing just wasn’t right. At the end of 2019, we finally started to make plans for a comeback,” says Maslow. “Then of course we had to make a lot of adjustments because of everything going on in the world. The silver lining of it all was that we got to spend a lot more time working on music and planning our inevitable return.”
The band — which marked their start in 2010 with their accompanying Nickelodeon show — made their return with “Call It Like I See It” late last year. For the group, it was being able to be in the driver’s seat that prompted their ultimate return. “I think something that the guys and I were collectively attracted to in the very beginning was a chance to create and control all aspects of the band,” says Henderson. “Everything you see here is a collective effort and this is a project we are all very passionate about. I think our work ethic and love we have for fans speaks to the success and longevity of Big Time Rush.”
10cc drummer Paul Burgess has announced that he is leaving the band because the demands of touring have become too much for him.
The 75-year-old musician, who also spent time performing with Jethro Tull, Camel, Magna Carta, and The Icicle Works, has chosen to walk away from the legendary rock group after more than five decades.
He shared: “After so many wonderful years with 10cc, I must admit that the rigours of touring are no longer manageable for me as I get older, and I feel it’s time to let go of the long hours in airports and endless travel on buses.
“I’m not planning to stop playing altogether. I will still perform but at a pace that feels right, working alongside old friends and a new group of fellow musicians called The Guilty Men.”
Frontman Graham Gouldman confessed that it will feel unusual to perform without his “longest-running musical associate.”
He explained: “When Paul and I first joined forces in 10cc, we never could have imagined that we’d still be at it after 30 years, let alone 52.
“Paul has been my longest musical partner and it will feel different to turn around and see another drummer, but I completely understand why he no longer wants to sit on a plane for 14 hours or wake up in a new hotel every day for weeks at a time.”
Ben Stone, who has previously played with Mike and The Mechanics and Bonnie Tyler, will be taking over on drums.
Paul, who had several runs with 10cc after joining in 1973, performed his final show with the I’m Not In Love band in Alexandria, Virginia this past September.
The group is set to continue their And Another Bloody Greatest Hits Tour in the UK next year.
