Snoop Dogg walks on the field before an NFL football game between the Tampa Bay Buccaneers and the New Orleans Saints on Dec. 19, 2021 in Tampa, Fla.

Photo/Chris O'Meara, File
The rapper purchased the iconic hip-hop label from the Blackstone-controlled MNRK Music Group.

Snoop Dogg has acquired the Death Row Records brand from the Blackstone-controlled MNRK Music Group, it was announced Wednesday (Feb. 9).

Terms of the deal were not disclosed, but a source tells Billboard the agreement on the use of the Death Row brand – including the label’s IP, trademark, name and logo – has been finalized, while the purchase of the Death Row recording catalog is expected to close soon.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” said Snoop Dogg in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me … I’m looking forward to building the next chapter of Death Row Records.”

“Snoop is clearly the executive to take Death Row into its next 30 years,” added Chris Taylor, MNRK Music Group’s president & CEO. “MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.”

Blackstone senior managing director David Kestnbaum added that the global investment firm is “excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. We wish him success in the years ahead as the brand moves forward under his leadership and vision.”

Founded in 1992 by Dr. DreSuge KnightThe D.O.C. and Dick Griffey, Death Row released Snoop Dogg’s first two albums: the seven-times platinum Doggystyle in 1993 and the two-times platinum Tha Doggfather in 1996. Other iconic album releases on the label included Dr. Dre’s The Chronic and 2Pac’s All Eyez on Me and The Don Killuminati: The 7 Day Theory.

The acquisition comes ahead of the release of Snoop Dogg’s next album, B.O.D.R., which is slated for release on Friday. The rapper is also slated to perform alongside Dr. Dre, Kendrick LamarEminem and Mary J. Blige at the Super Bowl on Sunday.

Once the premier label of the ‘90s West Coast hip-hop scene, Death Row’s fortunes began to crumble late in the decade following the murder of 2Pac, the departures of Dr. Dre and Snoop Dogg and the imprisonment of its co-founder and CEO Knight. In 2006, the label declared bankruptcy following a slew of legal troubles, including a lawsuit brought by “silent” Death Row co-founder Lydia Harris that resulted in a $107 million judgment being awarded in Harris’ favor.

Death Row was eventually sold to Toronto-based development company WIDEawake Entertainment Group at auction for $18 million in 2009. When WIDEawake declared bankruptcy in 2012, Death Row was acquired by eOne (then known as Entertainment One). In 2019, eOne was acquired by Hasbro.

Last April, Blackstone purchased eOne Music for $385 million. The acquisition included Death Row, Dualtone Records, Canadian label Last Gang Records and the production music operation Audio Network, among others.

This is a developing story. 

Earlier on Friday, Jan. 30, news reports announced an upcoming Netflix documentary exploring the early years and success of the Red Hot Chili Peppers and the impact of the band’s original guitarist Hillel Slovak, who died in 1988 of an accidental heroin overdose.

Directed by Ben Feldman, Variety reported that The Rise of the Red Hot Chili Peppers includes input from members Anthony Kiedis and Flea and is set to premiere on March 20. “At its heart, this is a deeply relatable story — about the friendships that shape our identities and the lasting power of the bonds forged in adolescence,” Feldman said in a statement at the time. “What’s less relatable, of course, is that here those friends went on to create one of the greatest rock bands in history. I’m profoundly grateful to the band and to Hillel’s family for their trust and generosity, and to Netflix for helping bring this story to the world stage.”

However, following the announcement, the band later released their own statement distancing themselves from the project. “About a year ago, we were asked to be interviewed for a documentary about Hillel Slovak. He was a founding member of the group, a great guitarist, and friend. We agreed to be interviewed out of love and respect for Hillel and his memory,” wrote the band in a post shared on social media. “However, this documentary is now being advertised as a Red Hot Chili Peppers documentary, which it is not,” they clarified. “We had nothing to do with it creatively. We have yet to make a Red Hot Chili Peppers documentary. The central subject of this current Netflix special is Hillel Slovak and we hope it sparks interest in his work.”

The group originally encompassed Slovak, Kiedis, Flea, and drummer Jack Irons. It has since gone through several iterations following Slovak’s tragic death, with Irons leaving the group soon after.

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