Pusha T has released new single and video “Diet Coke.” Produced by Kanye West and 88-Keys with West cowriting, the song is expected to appear on the rapper’s follow-up album to 2018’s Daytona.
On the track, Pusha T playfully alludes to the coke you find on the streets, rather than the soft drink. “Imaginary players they may coach right/Master recipes under stove lights,” Pusha T raps. “The number on his jersey is the quote price/You ordered Diet Coke, that’s a joke, right/Everybody get it off the boat, right/But only I can really have a snow fight.”
“The album of the motherfucking year is coming,” the rapper said in an interview with Complex last month. “A Pusha album takes a long time. It takes a long time to put this shit together, but when it comes together, ain’t nothing fucking with it. We stamping that on everything. I don’t care what they say, how they act. I don’t care how viral they go, none of that. Nothing is fucking with it. I’m on some one thousand percent rap superhero shit, man.”
Veteran music business executive Steven Victor told Complex that Pusha T’s LP is coming “sooner than you think,” and added that they were “putting the finishing touches on Pusha’s album.” Victor also shared a black-and-white teaser of what looks to be the video for the song, which features West and is schedule to debut at noon EST on Tuesday.
The rapper was recently seen in the studio with West, who has been working on his upcoming Donda 2 album. Pusha T also features on Pop Smoke’s second posthumous album, Faith, which arrived in July, where he collaborated with West on “Tell the Vision” and teamed up with Travi & Beam for “Top Shotta.”
Hit-Boy stepped into a more energetic and party driven sound on his latest single "Franchise Boy," released exclusively through YouTube. The record leans on a smooth and stripped back soul sample while also nodding to Dem Franchise Boyz and their classic track "White Tee." Hit-Boy rides the production effortlessly, delivering confident bars packed with flexes about his success and high end lifestyle. The song blends hints of Jersey club rhythms with touches of Miami bass influence, giving the track an addictive and upbeat feel. "Franchise Boy" feels like a strong preview of what could be another exciting run of music from Hit-Boy.
Release Date: Monday, May 18
Genre: Hip-Hop
Album: N/A
N***as had said it was love,
But it wasn't love, I'm really above
The s**t you be talking, I'm floating and walking
In Margiela runners, you won't see them often
