Maluma X Versace
Mert Alas & Marcus PiggottMaluma has been named the new face of Versace Man for its latest advertising campaign, Billboard has learned. This marks his first campaign with the luxury fashion house that was founded by the late Gianni Versace.
In a set of photographs by duo Mert Alas and Marcus Piggott, the Colombian artist is rocking a hot-pink suit, a green dress vest, and a varsity jacket finished with brand patches and “Donatella” embroidery, welcoming the 2022 Spring-Summer collection.
“Maluma has long been a part of my Versace family and I’m so excited for him to star in his first campaign with Versace,” Donatella Versace said in a statement. “I loved the way he played with the camera and the fact that he was as much at ease in front of the camera as he is in front of a stadium full of people singing his songs!”
For Maluma, who also models with his own dog, Buda, fashion is one of his biggest passions outside of music.
“For me, this is a dream come true to be the face of an iconic fashion house like Versace and continuing to represent Colombia globally through music, fashion, and much more,” he expressed. “Together, we have created memorable moments with custom performance and red carpet looks, magazine covers, and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together. One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me – A man’s best friend joins fashion. This is to have many more memories with my Versace family.”
In a comment on Instagram, Donatella congratulated Maluma, calling him a “superstar” and “our Versace king.” “The world’s not ready to see these photos of you,” she noted.
See the photos below:
NEWS
Jacob Alon recently opened up to NME about collaborating with longtime inspiration Kae Tempest, while also sharing why they continue to admire artists who speak openly on political and social issues.
The Scottish singer songwriter spoke with NME backstage at the Ivor Novellos last Thursday, May 21, where they picked up both the Rising Star award and Best Song Musically and Lyrically for ‘Don’t Fall Asleep’.
The recognition follows a huge year for Alon, who also earned the Critics’ Choice Award at the 2026 BRITs and became the first Scottish artist to win BBC Music Introducing’s Artist of the Year title.
The success arrives alongside the release of their highly praised debut album ‘In Limerance’, which came out last year and led to a support slot on Kae Tempest’s recent ‘Self-Titled’ tour. During those shows, the pair performed a moving rendition of George Michael’s ‘Freedom’ together. Speaking backstage at the Ivors, Alon also confirmed that they have recently been in the studio with Tempest working on new music.
“Kae is one of my absolute heroes,” they said. “We’ve been in the studio this week actually, writing together. I’ve never felt closer to another creative mind before.”
Although Alon avoided revealing too much about the collaboration, they described the experience as “the biggest privilege to witness his genius and to be in the presence of something raw and beautiful”.
They went on to say they are “really excited for the world to witness” the music they have been creating together.
The ‘Of Amber’ artist also spoke with NME about the importance of using their platform to stand up for causes they care deeply about. In recent months, Alon held a Palestinian flag during the BRITs and appeared at the Trans Mission event in London, where they defended those being “scapegoated by people who want to distract everyone from the real problems in society”.
“I’m endlessly inspired by those that use their voices and their platforms to speak out about what matters. I’m trying to do that myself,” Alon explained to NME. “It’s not easy to know what the right thing to say is sometimes, but I think the effort made to do that is always worthwhile.”
The remarks echo comments Alon previously shared with NME at the BRITs earlier this year, where they said they believe “music is important and can make a difference”, while also teasing a brighter direction for future releases compared to their emotional and introspective debut album.
“Going into making something new, it’s already different. It’s a different place to create from because now I know what’s out there,” they shared, joking that the next era may lean into punk influences and that all the praise might finally go to their head.
Later this summer, Alon is set to join the packed line up for Lewis Capaldi’s headline performances at BST Hyde Park. The concerts take place on Saturday July 11 and Sunday July 12, with Conan Gray, The Vaccines, Absolutely, Nieve Ella and more also appearing across the weekend. Find any remaining tickets here.
At the 2026 Ivor Novellos, other major winners included CMAT for Best Album, Fraser T Smith and Kae Tempest for Best Contemporary Song, and Sam Fender taking home Songwriter Of The Year.
Rosalía was named International Songwriter Of The Year, while Radiohead’s Thom Yorke received the Academy Fellowship award presented by Harry Styles. George Michael was also honored posthumously with the Academy Fellowship award.
