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Primary Wave has bought Brown’s music assets, including publishing, master income stream, and name and likeness rights

James Brown’s estate has sold the late singer’s music assets to Primary Wave, the publishing and management company announced on Monday, marking the latest blockbuster deal in the booming song acquisition market.

Primary Wave didn’t comment on the financial details of the deal or how much of a stake it purchased, but a source familiar with the deal tells Rolling Stone Primary Wave bought the entirety of Brown’s publishing, master income stream, and name and likeness rights that were owned by the estate. As the New York Times reports, the deal is estimated at $90 million.

The sale is the latest development in settling 15 years of dispute over Brown’s estate. Brown left most of his assets in a will to establish scholarships for underprivileged children in South Carolina and Georgia, but contention among Brown’s heirs — who were given only Brown’s possessions and stage costumes, along with $2 million earmarked for Brown’s grandchildren’s education — delayed that fund.

Another complication in the will involved Brown’s marriage to singer Tommie Rae Hynie, who was already married to another man when she married Brown. South Carolina’s supreme court ruled in 2020 that she was never officially Brown’s wife.

With the estate sale, Brown’s scholarship fund is that much closer to coming to fruition. As the Times reported, the money from the sale will fund the scholarships, and Primary Wave’s founder and CEO Larry Mestel told the paper the company will contribute small percentages of earnings from future deals from Brown’s music to the scholarships. Still, Adele Pope, a former executor of Brown’s will, has an ongoing lawsuit against Brown’s estate. And Russell Bauknight, the fiduciary for the James Brown Estate and Trust, filed another against Pope. Until those suits are resolved, the Times reported, the scholarships can’t move forward.

“The James Brown Estate and related Trust are very proud and excited to work with Larry Mestel and Primary Wave,” Bauknight said in a statement. “We believe that our choice of professionals to take the James Brown Legacy to the next level is going to prove to be one of the most successful events in Mr. Brown’s long history in show business.”

Brown, one of the most influential artists of his generation and a central figure in soul music, has an extensive catalog of hits that includes “I Got You (I Feel Good),” “The Comeback,” and “Get Up (I Feel Like Being a) Sex Machine.” Brown’s career-spanning compilation record Star Time is ranked 54th in Rolling Stone’s 500 Greatest Albums of All Time list.

Primary Wave will be looking to further promote the music and bring it to a new generation of fans. They previously closed deals with artists like Stevie Nicks and Paul Anka, along with the estates of Whitney Houston  and Prince among many others.

Primary Wave is one of several notable dealmakers in the hyper-competitive song acquisition market. The market has heated up in the past several years as companies like Primary Wave and Hipgnosis Songs Fund have been willing to shell out previously unheard-of offers to buy rights from artists, songwriters, and producers. The sellers choose an immediate payout rather than gamble on their future royalty earnings, while buyers hope to boost songs’ earnings. Selling song rights has been attractive to major legacy artists as they plan their own estates, leaving money to their loved ones while entrusting music companies to handle their musical legacies.

Primary Wave is far from alone as deep-pocketed corporations are also looking to jump in. Hipgnosis established a billion-dollar partnership with investment giant Blackstone earlier this year to fund more acquisitions, while BMG, who announced the purchase of all of Mötley Crüe’s recorded music catalog at the end of November, has a similar partnership with investment firm KKR. The major publishing companies are active, too, with Paul Simon selling his catalog to Sony Music Publishing, and Bob Dylan selling to Universal Music Publishing for over $300 million.

“Wow, I am awed that Primary Wave has been chosen by the estate of James Brown to partner with the Godfather of Soul,” Mestel said in a statement. “We are thrilled to help continue the expansion of his influence and further his legacy through both his music and The James Brown 2000 Trust.”

Addison Rae invited Charli XCX to join her on stage during her show at the Greek Theatre in Los Angeles last night. Charli appeared alongside Rae for two of their previous collaborations, performing “Von Dutch Remix,” from Charli’s 2024 project Brat and It’s Completely Different but Also Still Brat, as well as Rae’s 2023 single “2 Die 4.”

For the closing number, Rae came back on stage for a surprise encore of “Nothing On (But the Radio),” a song that usually isn’t part of her set list. The performance began with Rae appearing on the big screens backstage while removing her clothes, and as the lights went down, she reemerged to deliver the fan-favorite track. Many saw the moment as a nod to Lady Gaga’s Mayhem Ball, where Gaga ends each show with “How Bad Do U Want Me.” Gaga originally recorded “Nothing On” as a demo in 2010.

“2 Die 4” was featured on Rae’s EP AR and marked the pair’s first collaboration. They went on to work together again for “Von Dutch” with A. G. Cook, as well as on Cook’s “Lucifer.” Earlier this year, Charli expressed her admiration for Rae in an interview with Rolling Stone, saying, “It’s been fun to watch her evolve. Everything she does relates back to her art — every item of clothing she wears, everything she says in a red-carpet interview, everything she tweets — it all is a part of the world-building.”

Rae released her latest album, Addison, in June and has spent the late summer and fall performing across multiple cities. Her next shows are set for Australia in November, followed by appearances at music festivals in South America next year, including Lollapalooza Chile and Lollapalooza Brazil. She will also perform at Coachella in April and Primavera Sound in Barcelona in June.

Charli XCX has been dividing her time between music and acting, as her film career continues to grow. She joined Lorde on stage at the Kia Forum in Los Angeles last year to perform their version of “Girl, So Confusing.” The two also performed the remix during Charli’s Sweat Tour with Troye Sivan in 2024, and again at Coachella earlier this year.

It was revealed earlier this week that Dakota Johnson is considering Charli XCX for a role in her directorial debut, A Tree Is Blue. Charli’s upcoming acting projects include Cathy Yan’s The Gallerist, Gregg Araki’s I Want Your Sex, Julia Jackson’s 100 Nights of Hero, and The Moment, a film directed by Aidan Zamiri based on her original story.

“I am really enjoying my acting journey,” Charli told Variety earlier this year. “I feel very, very inspired at the moment in that field, I feel unbelievably creative, and I only ever want to do things that inspire me and make me feel energized.”

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