James Brown’s estate has sold the late singer’s music assets to Primary Wave, the publishing and management company announced on Monday, marking the latest blockbuster deal in the booming song acquisition market.
Primary Wave didn’t comment on the financial details of the deal or how much of a stake it purchased, but a source familiar with the deal tells Rolling Stone Primary Wave bought the entirety of Brown’s publishing, master income stream, and name and likeness rights that were owned by the estate. As the New York Times reports, the deal is estimated at $90 million.
The sale is the latest development in settling 15 years of dispute over Brown’s estate. Brown left most of his assets in a will to establish scholarships for underprivileged children in South Carolina and Georgia, but contention among Brown’s heirs — who were given only Brown’s possessions and stage costumes, along with $2 million earmarked for Brown’s grandchildren’s education — delayed that fund.
Another complication in the will involved Brown’s marriage to singer Tommie Rae Hynie, who was already married to another man when she married Brown. South Carolina’s supreme court ruled in 2020 that she was never officially Brown’s wife.
With the estate sale, Brown’s scholarship fund is that much closer to coming to fruition. As the Times reported, the money from the sale will fund the scholarships, and Primary Wave’s founder and CEO Larry Mestel told the paper the company will contribute small percentages of earnings from future deals from Brown’s music to the scholarships. Still, Adele Pope, a former executor of Brown’s will, has an ongoing lawsuit against Brown’s estate. And Russell Bauknight, the fiduciary for the James Brown Estate and Trust, filed another against Pope. Until those suits are resolved, the Times reported, the scholarships can’t move forward.
“The James Brown Estate and related Trust are very proud and excited to work with Larry Mestel and Primary Wave,” Bauknight said in a statement. “We believe that our choice of professionals to take the James Brown Legacy to the next level is going to prove to be one of the most successful events in Mr. Brown’s long history in show business.”
Brown, one of the most influential artists of his generation and a central figure in soul music, has an extensive catalog of hits that includes “I Got You (I Feel Good),” “The Comeback,” and “Get Up (I Feel Like Being a) Sex Machine.” Brown’s career-spanning compilation record Star Time is ranked 54th in Rolling Stone’s 500 Greatest Albums of All Time list.
Primary Wave will be looking to further promote the music and bring it to a new generation of fans. They previously closed deals with artists like Stevie Nicks and Paul Anka, along with the estates of Whitney Houston and Prince among many others.
Primary Wave is one of several notable dealmakers in the hyper-competitive song acquisition market. The market has heated up in the past several years as companies like Primary Wave and Hipgnosis Songs Fund have been willing to shell out previously unheard-of offers to buy rights from artists, songwriters, and producers. The sellers choose an immediate payout rather than gamble on their future royalty earnings, while buyers hope to boost songs’ earnings. Selling song rights has been attractive to major legacy artists as they plan their own estates, leaving money to their loved ones while entrusting music companies to handle their musical legacies.
Primary Wave is far from alone as deep-pocketed corporations are also looking to jump in. Hipgnosis established a billion-dollar partnership with investment giant Blackstone earlier this year to fund more acquisitions, while BMG, who announced the purchase of all of Mötley Crüe’s recorded music catalog at the end of November, has a similar partnership with investment firm KKR. The major publishing companies are active, too, with Paul Simon selling his catalog to Sony Music Publishing, and Bob Dylan selling to Universal Music Publishing for over $300 million.
“Wow, I am awed that Primary Wave has been chosen by the estate of James Brown to partner with the Godfather of Soul,” Mestel said in a statement. “We are thrilled to help continue the expansion of his influence and further his legacy through both his music and The James Brown 2000 Trust.”
Taylor Swift believes Nashville has a music scene that stands apart from anywhere else.
The 36 year old singer moved to Nashville, Tennessee, when she was young to chase her dream of becoming a country music star. After being inducted into the Nashville Songwriters Hall of Fame on Monday (26.10.26), Taylor took the opportunity to recognise the city and the talented writers who have helped shape its music scene.
In her acceptance speech, Taylor said: "I believe you really get to master a craft by doing it again and again. That's exactly what the incredible songwriters in this wonderful town do every day."
Taylor also spoke about what makes Nashville such a special place for musicians.
The award winning singer, who ranks among the best selling music artists of all time, said: "You won't find another music community quite like this one. Trust me, I've checked them all."
Taylor also shared how being part of Nashville's songwriting scene had taught her valuable lessons about life and working with others.
She joked: "I've learned to be flexible when your co writer turns up with a hangover, or when they need to spend ages talking about their divorce before we can even get started on a song."
Taylor previously spoke about how Faith Hill and Shania Twain inspired her decision to move to Nashville.
Speaking to Time magazine, the singer said: "I couldn't get enough of watching TV biographies about Faith Hill and Shania Twain, and I realised they had both moved to Nashville to get their careers started. After that, I kept asking, pleading and begging my parents to take me there.
"When I was 11, my mum took my brother and me to Nashville during spring break, and we spent the trip driving around Music Row. She stayed in the car while I rushed into record companies one after another, giving my demo CD to the receptionists. I found it fascinating that so many major record labels were gathered along a single street, often inside little buildings and old houses.
"What really stayed with me was how welcoming people were to newcomers and complete strangers like us. We started visiting Nashville more often, and when I was 13, I received an offer for a development deal from a major record label. That was when my parents finally agreed to leave Pennsylvania and move with me."
