James Brown’s estate has sold the late singer’s music assets to Primary Wave, the publishing and management company announced on Monday, marking the latest blockbuster deal in the booming song acquisition market.
Primary Wave didn’t comment on the financial details of the deal or how much of a stake it purchased, but a source familiar with the deal tells Rolling Stone Primary Wave bought the entirety of Brown’s publishing, master income stream, and name and likeness rights that were owned by the estate. As the New York Times reports, the deal is estimated at $90 million.
The sale is the latest development in settling 15 years of dispute over Brown’s estate. Brown left most of his assets in a will to establish scholarships for underprivileged children in South Carolina and Georgia, but contention among Brown’s heirs — who were given only Brown’s possessions and stage costumes, along with $2 million earmarked for Brown’s grandchildren’s education — delayed that fund.
Another complication in the will involved Brown’s marriage to singer Tommie Rae Hynie, who was already married to another man when she married Brown. South Carolina’s supreme court ruled in 2020 that she was never officially Brown’s wife.
With the estate sale, Brown’s scholarship fund is that much closer to coming to fruition. As the Times reported, the money from the sale will fund the scholarships, and Primary Wave’s founder and CEO Larry Mestel told the paper the company will contribute small percentages of earnings from future deals from Brown’s music to the scholarships. Still, Adele Pope, a former executor of Brown’s will, has an ongoing lawsuit against Brown’s estate. And Russell Bauknight, the fiduciary for the James Brown Estate and Trust, filed another against Pope. Until those suits are resolved, the Times reported, the scholarships can’t move forward.
“The James Brown Estate and related Trust are very proud and excited to work with Larry Mestel and Primary Wave,” Bauknight said in a statement. “We believe that our choice of professionals to take the James Brown Legacy to the next level is going to prove to be one of the most successful events in Mr. Brown’s long history in show business.”
Brown, one of the most influential artists of his generation and a central figure in soul music, has an extensive catalog of hits that includes “I Got You (I Feel Good),” “The Comeback,” and “Get Up (I Feel Like Being a) Sex Machine.” Brown’s career-spanning compilation record Star Time is ranked 54th in Rolling Stone’s 500 Greatest Albums of All Time list.
Primary Wave will be looking to further promote the music and bring it to a new generation of fans. They previously closed deals with artists like Stevie Nicks and Paul Anka, along with the estates of Whitney Houston and Prince among many others.
Primary Wave is one of several notable dealmakers in the hyper-competitive song acquisition market. The market has heated up in the past several years as companies like Primary Wave and Hipgnosis Songs Fund have been willing to shell out previously unheard-of offers to buy rights from artists, songwriters, and producers. The sellers choose an immediate payout rather than gamble on their future royalty earnings, while buyers hope to boost songs’ earnings. Selling song rights has been attractive to major legacy artists as they plan their own estates, leaving money to their loved ones while entrusting music companies to handle their musical legacies.
Primary Wave is far from alone as deep-pocketed corporations are also looking to jump in. Hipgnosis established a billion-dollar partnership with investment giant Blackstone earlier this year to fund more acquisitions, while BMG, who announced the purchase of all of Mötley Crüe’s recorded music catalog at the end of November, has a similar partnership with investment firm KKR. The major publishing companies are active, too, with Paul Simon selling his catalog to Sony Music Publishing, and Bob Dylan selling to Universal Music Publishing for over $300 million.
“Wow, I am awed that Primary Wave has been chosen by the estate of James Brown to partner with the Godfather of Soul,” Mestel said in a statement. “We are thrilled to help continue the expansion of his influence and further his legacy through both his music and The James Brown 2000 Trust.”
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Harry Styles paid tribute to the late David Hockney and reflected on his time in One Direction last night (June 12), as he kicked off his record-breaking residency at Wembley Stadium.
Hockney – whose painting of Styles was displayed at the National Portrait Gallery in 2023 – died on June 11, aged 88, and the musician honoured him during his set by sharing a quote from the painter on the big screens.
“What an artist is trying to do for people is bring them closer to something, because of course art is about sharing,” the quote read. “You wouldn’t be an artist unless you wanted to share an experience, a thought.”
Styles’ gig last night marked the first of 12 gigs at Wembley, which will see the star break the record for the most shows at the venue in a single tour. Coldplay previously held the record, delivering 10 gigs at the stadium last year as part of their Music Of The Spheres tour.
The London residency follows the Together, Together tour beginning in Amsterdam in May, and will be followed by stops in São Paulo, Mexico City, New York, Melbourne and Sydney. He will be supported by a different artist in each city, joined by Shania Twain in London, who delivered a set of hits and new tracks from her upcoming album, ‘Little Miss Twain’.
As the sounds of Simon And Garfunkel’s ‘Bridge Over Troubled Water’ played over the stadium PA, Styles made his way to the stage, kicking off his set with ‘Are You Listening Yet?’, from his latest album, ‘Kiss All The Time. Disco Occasionally’. Between renditions of ‘Golden’ and ‘Adore You’, he addressed the crowd for the first time, saying: “Our job tonight is to entertain you. Your job is to have as much fun as you possibly can.
“If you want to sing, if you want to dance, please feel free. Please feel free to be whoever it is you’ve always wanted to be tonight. We’ve got each other’s backs.”
Throughout the night, Styles subtly reworked some of the songs on the setlist. He dedicated ‘Taste Back’ “to all the ravers in the house”, as a snippet of Underworld’s ‘Born Slippy’ was interpolated into the song, while a brief burst of Talking Heads’ ‘This Must Be The Place’ was introduced to ‘Treat People With Kindness’. During ‘Dance No More’, the pop star’s band played part of the groove from Happy Mondays’ ‘Step On’, while Styles sang a snatch of Gorillaz’s ‘Clint Eastwood’.
There were also nods to Styles’ days in One Direction early in the set. As the musician left the stage after ‘Fine Line’, the string section on stage played a medley featuring clips of the group’s hits ‘Night Changes’ and ‘History’, plus Styles’ own track ‘Falling’. After ‘Keep Driving’, he took the time to reflect on Wembley’s connections to his and the boyband’s journeys.
“Just outside of this building, just next door, is Wembley Arena, and 16 years ago, my sister brought me to London for the very first time for my X Factor audition,” he said. “So driving here today, and any time I come through Wembley, means so much to me, ‘cause right in that building next door, I was put into a band. We were called One Direction.
The Together, Together setlist features a different surprise song each night at the start of the encore. Last night, Styles treated the Wembley audience to ‘Little Freak’, taken from ‘Harry’s House’, for the first time since 2023. After the song, he spoke to the audience for the final time, saying: “I don’t know if you’ve been listening to me for a week, or a month, or a year, or five years, or 10 years, or 16 years, or whatever it is, but you have changed my life over and over again. Thank you so much for being here and allowing us to do these shows. Thank you, thank you, thank you.
“Finally, 16 years ago, my mother signed me up for the X Factor without my knowledge. I wouldn’t be here today if she hadn’t done that. She’s here today – thank you so much. You’ve changed my life, all of you.” Referencing a lyric in ‘Dance No More’, he added: “Remember – respect your mother.”
‘Are You Listening Yet?’
‘Golden’
‘Adore You’
‘Watermelon Sugar’
‘Music From A Sushi Restaurant’
‘Taste Back’
‘Coming Up Roses’
‘Fine Line’
‘Italian Girls’
‘American Girls’
‘Keep Driving’
‘Ready, Steady, Go!’
‘Dance No More’
‘Treat People With Kindness’
‘Pop’
‘Season 2 Weight Loss’
‘Carla’s Song’
‘Aperture’
‘Little Freak’
‘Sign Of The Times’
‘As It Was’
The Together, Together, London residency continues at Wembley Stadium tonight, with further dates on June 17, 19, 20, 23, 26, 27, 29 and July 1, 3, and 4. Visit here for any remaining UK tickets and check out doors and stage times here.
The gigs will see Styles donate £1 from every ticket sold to LIVE’s levy to help protect UK grassroots music venues and support emerging talent, and before Styles’ headline performance, the big screens at the venue encouraged fans to support Music Venues Trust.
The tour is in support of the star’s latest album, ‘Kiss All The Time. Disco Occasionally’, which was released in March. In a four-star review, NME described it as “an album that you’ll really want to spend a lot of time with, letting all its layers envelope you”. It added: “It’s the most exploratory album of his career so far, trying out new things and steering his ship in new directions.”
Meanwhile, Styles has also curated this year’s Meltdown Festival at the Southbank Centre. The line-up chosen by the star includes Stephen Fretwell, Nilüfer Yanya, Orlando Weeks, Bar Italia, Dev Hynes, Jon Hopkins, Getdown Services, LCD Soundsystem’s James Murphy, Soulwax and more, as well as an intimate gig from Styles himself.
The festival kicked off earlier this week (June 11) with a performance from Los Angeles’ Warpaint, whose show was their first in nearly two years. During the gig, they shared fan favourites like ‘Love Is To Die, ‘Billie Holiday’ and ‘Disco//Very’, plus a cover of Kate Bush’s ‘Running Up That Hill’.
