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Pinkfong will release the six-piece collection Thursday in collaboration with Sony Music Entertainment on MakersPlace.

To date, Pinkfong’s viral hit “Baby Shark” has spawned an animated TV series, a children’s book and even a Kellogg’s breakfast cereal. Now, the brand is expanding into the NFT space with a new collection on the digital art platform MakersPlace.

Slated to debut Thursday at 3:30 p.m. PST, the first-ever Baby Shark NFT collection is a collaboration between Pinkfong’s parent company SmartStudy and Pinkfong’s global music partner Sony Music Entertainment/Relentless Records.

The six-piece collection, now available to preview on MakersPlace, includes one unique (1/1) piece and five limited edition pieces that feature Baby Shark and his family in original, loop-able animations inspired by holographic collectors’ playing cards. Each piece is accompanied by audio referencing the “Baby Shark” song.

The unique piece, titled “Baby Shark No. 1,” is a one-minute long digital NFT that shows Baby Shark journeying “through a newly reimagined dream-like underwater world, seen through a lens that portrays Baby Shark in a captivating new light,” according to a press release. The music that plays over the visual is described as “a classically composed, bespoke, electronic movement built around” the original song. The winner of the piece will receive a custom vinyl, created by Pinkfong to accompany the NFT, that will feature music from the digital piece along with accompanying artwork.

In August, Sony Music joined the $30 million Series A funding round for MakersPlace alongside Eminem, former Def Jam CEO Paul Rosenberg and DJ 3LAU. The following month, Sony Music announced a strategic partnership with MakersPlace that saw Sony artist Shakira offering audio-visual NFTs on the platform.

Since debuting on YouTube in June 2016, “Baby Shark” has received a Diamond certification from the RIAA based on sales of more than 11 million copies; the song also reached a peak of No. 32 on Billboard’s Hot 100. It’s currently the most-watched YouTube video of all time with over 9.7 billion views to date.

“This marks the beginning of our venture into the world of NFT, an important next chapter of Baby Shark’s journey,” said Pinkfong USA CEO Bin Jeong in a statement. “As a sensation born on the internet, it is a natural progression for Baby Shark to embrace NFTs and we are thrilled to share the experience with the community.”

MakersPlace co-founder and CEO Dannie Chu added, “Over the last year we have seen strong demand from our community for music-inspired NFTs. We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain. We are thrilled to partner with Pinkfong to bring the world of Baby Shark to the digital arts space.”

Earlier on Friday, Jan. 30, news reports announced an upcoming Netflix documentary exploring the early years and success of the Red Hot Chili Peppers and the impact of the band’s original guitarist Hillel Slovak, who died in 1988 of an accidental heroin overdose.

Directed by Ben Feldman, Variety reported that The Rise of the Red Hot Chili Peppers includes input from members Anthony Kiedis and Flea and is set to premiere on March 20. “At its heart, this is a deeply relatable story — about the friendships that shape our identities and the lasting power of the bonds forged in adolescence,” Feldman said in a statement at the time. “What’s less relatable, of course, is that here those friends went on to create one of the greatest rock bands in history. I’m profoundly grateful to the band and to Hillel’s family for their trust and generosity, and to Netflix for helping bring this story to the world stage.”

However, following the announcement, the band later released their own statement distancing themselves from the project. “About a year ago, we were asked to be interviewed for a documentary about Hillel Slovak. He was a founding member of the group, a great guitarist, and friend. We agreed to be interviewed out of love and respect for Hillel and his memory,” wrote the band in a post shared on social media. “However, this documentary is now being advertised as a Red Hot Chili Peppers documentary, which it is not,” they clarified. “We had nothing to do with it creatively. We have yet to make a Red Hot Chili Peppers documentary. The central subject of this current Netflix special is Hillel Slovak and we hope it sparks interest in his work.”

The group originally encompassed Slovak, Kiedis, Flea, and drummer Jack Irons. It has since gone through several iterations following Slovak’s tragic death, with Irons leaving the group soon after.

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