Justin Bieber gets his weed from California, but now fans can get it straight from him.
The pop star has launched his own line of cannabis products through a partnership with weed company Palms, making him the latest music industry fixture to capitalize on the growing business. With Palms, Bieber has launched a pre-rolled joint line called Peaches, a callback to the hit song of the same name, referencing one of the most memorable lines from the song’s chorus.
Palms says a portion of every purchase from the Peaches line will go to Veterans Walk and Talk, an advocacy group for veterans for the use of cannabis and psychedelics, and to Last Prisoner Project, a nonprofit dedicated to cannabis criminal justice that helps people and their families impacted by marijuana convictions
Bieber joins the likes of longtime stoner culture musicians like Willie Nelson, Carlos Santana, and Snoop Dogg in putting his name behind cannabis products, but rather leaning more into counterculture, Bieber and Palms want his line to normalize using marijuana.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure that I was doing something with them that felt genuine and Peaches felt like a good place to start.”
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The multi-hyphenate entertainer has scored five new certifications, including a platinum plaque for “Issues/Hold On,” which has sold over one million equivalent units in the U.S. The Kanye West-produced track is lifted from her 2018 album, K.T.S.E., which has been crowned gold for selling over 500,000 equivalent units.
Taylor’s third LP, The Album, has also reached gold status, tallying her second project to become RIAA certified. The King Combs-assisted “How You Want It,” a single from The Album, has been certified platinum.
Last, but not least, Taylor’s “Do Not Disturb” featuring Chris Brown is now gold. The steamy jam appears on her 2014 debut album, VII.
Taylor took to social media to celebrate her new RIAA updates. “Father God I thank you and I praise you in the name of Jesus. Thank You for showing patience with me, your kindness, grace & mercy every day. Your mercies never cease,” she wrote in a caption for her photo of her with her new plaques.
She continued, “Father God, please continue to instruct and teach me as I continue my faith walk. Thank you for keeping my head high to keep my crown from falling. I love you. Thank you for reminding me the wait is not punishment, it was preparation. Thank you to everyone involved with helping me bring these albums and songs to life. I am filled with much gratitude! WE PLATINUM & GOLD YALL.”
In other news, Taylor just released her new single “Long Time.” It’s the first offering from her upcoming album Escape Room, which will be accompanied by a short film. Taylor directed and produced the visual under her production company, The Aunties. It co-stars LaKeith Stanfield and Aaron Pierre, who appear in the video for “Long Time” as well.
Further, Taylor joined Ciara on her “Ecstasy (Remix)” alongside Normani. “When Ci hit me about jumping on this remix, it was an automatic yes,” Taylor said. “To be a part of this moment with two queens I love so much! Not only do I get to call Ciara and Normani my friends I get to call them my sisters! That’s black girl magic. We bringing the sensual, the sisterhood, and the soul. Let’s go!”
Taylor stars in Tyler Perry’s new drama Straw, now streaming on Netflix, alongside Taraji P. Henson and Sherri Shepherd.
