Dara Michelle Courtesy of Def Jam

Courtesy of Def Jam
Michelle's hire is being billed as part of a "revamp" of the label's marketing department.

Dara Michelle has been named executive vp and head of marketing at Def Jam Recordings, the label announced today. The hire marks Michelle’s return to the company, where she kickstarted her career more than 15 years ago before moving on to a global marketing role at Roc Nation.

“I am extremely excited to welcome Dara back to Def Jam at this pivotal time of growth and development at the company,” said Def Jam interim chairman and CEO Jeff Harleston in a statement. He added that Michelle is “well-recognized across the industry for her marketing accomplishments across all genres.”

Though her hire marks a full-circle career moment, Michelle tells Billboard that, in some ways, it feels like she never left. “It's interesting because I think everything I've done outside of [Def Jam], somehow I've always kind of stayed in touch,” she says. “Like when I was at Roc [Nation] -- we obviously distribute through Def Jam, so I was always kind of…working on some[thing] or another with the staff.”

A press release notes that Michelle’s hire is part of an effort to “revamp and reenergize the Def Jam Recordings marketing department” – one aspect of an overall shakeup at the label following Tunji Balogun's installation as CEO last month.

"Our goal will be to reimagine our creative, experiential and digital marketing initiatives to create more bespoke plans for our artists and meet fans where they live," Michelle adds. "That reimagining will apply to our strategies, our systems and ultimately our ability to execute. Harnessing and sharing the talents, energies and narratives of our emerging artists – the amazingly talented and unique 070 Shake and Kaash Paige come to mind – continues to be among our top priorities at the label."

Michelle scored her new Def Jam role following a year-long marketing consultancy with Def Jam/RBMG artist Justin Bieber. During that time, the singer released his Billboard 200 No. 1 album Justice and a string of hit singles, including “Peaches” feat. Daniel Caesar and Giveon, “Holy” feat. Chance the Rapper, “Lonely” with Benny Blanco and "Stay" with The Kid LAROI, which has spent five non-consecutive weeks atop the Hot 100.

After working as a college intern in video production at the former Island Def Jam Music Group (IDJ), Michelle was hired in a marketing role at Def Jam in 2005 and ultimately rose to become director of international marketing. Her work with Rihanna at the label eventually led her to Roc Nation in 2012, where she served as senior vp, global marketing. In that role, she drove projects for Jay-Z and other artists and helped relaunch the Tidal streaming service.

Earlier on Friday, Jan. 30, news reports announced an upcoming Netflix documentary exploring the early years and success of the Red Hot Chili Peppers and the impact of the band’s original guitarist Hillel Slovak, who died in 1988 of an accidental heroin overdose.

Directed by Ben Feldman, Variety reported that The Rise of the Red Hot Chili Peppers includes input from members Anthony Kiedis and Flea and is set to premiere on March 20. “At its heart, this is a deeply relatable story — about the friendships that shape our identities and the lasting power of the bonds forged in adolescence,” Feldman said in a statement at the time. “What’s less relatable, of course, is that here those friends went on to create one of the greatest rock bands in history. I’m profoundly grateful to the band and to Hillel’s family for their trust and generosity, and to Netflix for helping bring this story to the world stage.”

However, following the announcement, the band later released their own statement distancing themselves from the project. “About a year ago, we were asked to be interviewed for a documentary about Hillel Slovak. He was a founding member of the group, a great guitarist, and friend. We agreed to be interviewed out of love and respect for Hillel and his memory,” wrote the band in a post shared on social media. “However, this documentary is now being advertised as a Red Hot Chili Peppers documentary, which it is not,” they clarified. “We had nothing to do with it creatively. We have yet to make a Red Hot Chili Peppers documentary. The central subject of this current Netflix special is Hillel Slovak and we hope it sparks interest in his work.”

The group originally encompassed Slovak, Kiedis, Flea, and drummer Jack Irons. It has since gone through several iterations following Slovak’s tragic death, with Irons leaving the group soon after.

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