To those looking to debut new music during a concert set, Travis Scott has a solution: QR codes, delivered by a legion of gigantic overhead drones.
Scott, the music industry’s unofficial king of brand deals and promotional stunts, debuted upcoming single “Escape Plan” during his set at the Rolling Loud music festival this weekend, and to further hype the new track, he commissioned advertising platform MilkMoney for a too-big-to-miss QR code lining the festival sky, made possible by 250 flying drones. Concert-goers who scanned the code were taken to a pre-save link for the single, which doesn’t yet have an official release date. Scott’s reps tell Rolling Stone that the rapper is the first artist to tease new music through this type of technology, but did not share the cost of the project or the number of fans who actually scanned the QR code. The drones also came together to form a giant Cactus Jack logo during the set.
“Everyone knows Travis Scott is one of the best performers in the game, but on Saturday night he took it to another level. Dropping new music and giving fans direct access to the song through a drone installation is unheard of and MilkMoney and Travis made it happen,” Rolling Loud co-founder and co-CEO Tariq Cherif said in a statement.
The gimmick, to be clear, is just the latest in Scott’s ever-expanding empire of zany mad-lib track promotion. Last year, he debuted “Franchise” on the heels of his partnership with McDonald’s, which also saw the rapper selling merchandise including t-shirts and hoodies along with an immensely popular $90 McNugget body pillow. He also premiered “The Scotts” during his infamous Fortnite concert, Astronomical, slingshotting the single to a Number One debut and helping launch a trend of artists putting on concerts inside video games — a strategy that became paramount since touring revenue was sidelined for more than a year during the pandemic — and otherwise partnering with gaming companies on new initiatives.
Considering his own prior stunts, Scott’s “Escape Plan” promotion is comparably tame. It’s unclear how many artists will want to replicate such a spectacle in their own sets, but as the live music business comes roaring back, industry insiders expect more artists to try out more immersive experiences that can grab listeners’ attention in fresh ways. The best livestreams of the quarantine era found novel ways to rope audience members into the performances themselves, and more artists will be looking to bring that type of experimental tech to the in-person concert experience as well.
Gary Glitter entered not guilty pleas on Wednesday to eight allegations involving sexual offences from decades ago.
The Rock and Roll performer, whose legal name is Paul Gadd, joined proceedings at London's Southwark Crown Court by video from prison and denied every allegation.
The charges include four allegations of indecent assault, two of indecency involving a child and two of sexual intercourse with a girl younger than 13.
BBC News reported that the 82 year old declared he was "absolutely not guilty" when answering two allegations before responding "not guilty" to the other six.
Judge Tony Baumgartner set the case to begin on 22 November 2027, with proceedings anticipated to continue for approximately three weeks.
Each allegation concerns the same person and relates to events said to have occurred at Gadd's residence in London's Kensington area from 12 March 1978 through 31 December 1981. She was reportedly between eight and 11 years old during that period.
The Crown Prosecution Service, also known as the CPS, confirmed the charges involving the former glam rock musician in July.
The claims were initially brought to the Metropolitan Police in January 2025. Gadd later faced questioning connected to the investigation in July of the same year.
The I'm the Leader of the Gang (I Am) vocalist, who became widely known during the 1970s, remained in custody following the court appearance.
