The one thing you can count on in hip-hop is that rap legend and supreme lyricist, Reggie "Redman" Noble will always deliver the rugged and raw with a side of humor. That is a welcomed wave of balance in these times of extra thugness by rappers that are hardly as hard as they claim. Red, though? I bet he would really "Smack Tha Sh!t Outcha" like the video title for his newest single. The slow flow funk track compliments Red's comedic side as he presents situations he might find himself in like, "Women always throwing hints when they rent due/ and I throw a hint right back, 'What the fu@k you gon' do?' Go get your money you brought ya wig outta/ Before I pay ya rent I'll smack the sh!t outcha..."
The second track of his just-released three-song EP titled, 3 Joints (get it? Redman...weed lover...joints...yeah) is sandwiched between "Its a Banguh" and "Zugga" with the former being an uptempo reworked beat version of his and partner Method Man's hit "Da Rockwilder." The latter is a bongo-based neck breaker with punchlines galore.
Video wise, this one is a continuous scene of Red putting the smackdown Dwayne "The Rock" Johnson style on anyone in his path. He's an equal opportunity palm and backhand slapper as well, from little people to Grandparents can get some five fingers to the face action. Mr. Noble also played double duty in this video as he took on the director's title for the Riveting Entertainment production. He recently did a career-spanning interview with yours truly on the new RivNow.com show "The Real Ones." Check it out below.
VIDEOS
Kanye West has been lauded as a creative genius for often going against the grain and finding ways to make fans relate to his music and visuals, even if it is done through unconventional methods. His new music video for “530” accurately displays that ability, depicting common human experiences via puppets and people wearing masks.
The 47-year-old artist shared the lengthy visual via Instagram, supporting the record which appeared on his August 2024 collaborative LP with Ty Dolla $ign titled Vultures 2. Initially, “530” made headlines for the Chicago producer taking shots at his ex-wife Kim Kardashian and name-dropping Drake. However, the video took things in a different direction.
Puppets are used in the visual to represent women getting lip injections, looking at themselves in the mirror, styling their hair, or running errands. Male puppets also appeared in the video, seemingly carrying on with their everyday activities without paying too much attention to the women around them unless they have been enhanced by surgery. There is also a noticeable difference between some visually frightening puppets wearing masks and others who are much better put together. Watch the “530” video below.
“You a fake bi**h, you don’t really love Ye bi**h, go listen to Drake bi**h,” Kanye West rapped on the record. As for Kim Kardashian, he seemingly reflected on how difficult it was to lose her with the lines “Pray your soulmate got a soul when you meet her/ The crystal ball couldn’t tell me if they’d leave again / Problems too extra large to share it with a medium.” He also addressed how tough it was to co-parent, rapping, “The past year been a strange time/ Visitations on Facetime/ And who gon’ break who’s heart first? Always just breaks mine.”
Ye and Kim K officially got divorced in November 2022 and it was a difficult road afterward, as she soon began dating Pete Davidson. West quickly moved on as well, marrying Bianca Censori in January 2023. As for his on-and-off rivalry with the Toronto superstar, it is safe to believe he may never move on.
When Kendrick Lamar fired the first shot on Future and Metro Boomin’s “Like That,” the 24-time Grammy winner jumped in and revealed that he was on the “Like That” remix. He also spoke with Justin LaBoy and revealed that he enthusiastically linked up with Lamar, Future, Boomin, Rick Ross, The Weeknd, and A$AP Rocky to aid in the “elimination of Drake.” Listen to the “Like That” remix below.
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