The Pitch Meeting founder Eric Fortaleza (left) and co-founder Mike Gannon pose on-stage after the June 8 installment of their innovative, weekly open-mic night in Nashville.

Brooks Barry*
The weekly event uses modern tech, a communal spirit and a full band to flip the traditional guitar-and-vocal songwriter night on its ear

When developing singer-songwriter Maura Streppa stepped onto the corner stage at a Nashville bar on June 8, she gave the band a quick overview of "Line Dance," a song the musicians had never played before.

It required a little guitar tuning, a rundown of the chords and an explanation about the song's pacing: "It's 'Redneck Woman' tempo."

The band quickly picked up on the honky-tonk groove and helped Streppa realize the high-rising nature of the chorus. But before it ended, bassist-musical director Eric Fortaleza waved excitedly at the other musicians, and in short order, they all dropped out, giving the singer an unplanned a cappella take on the chorus with hand claps to set up the finale.

This is not your father's open-mic night.

 

Fortaleza is the founder of The Pitch Meeting, a burgeoning weekly event at Sonny's Patio Pub and Refuge that uses modern tech, a communal spirit and a full band to flip the traditional guitar-and-vocal songwriter night on its ear.

The classic open-mic format is rather low-key. A range of songwriters drag their guitars into a club and play bare-bones versions of their songs, usually focused on lyrics and storytelling, to a beer-guzzling crowd.

The Pitch Meeting, by contrast, offers a full band, giving many of the signees the opportunity to hear a fully produced version of a new song for the first time on a stage that includes a quality sound system, a multicolored lighting system and even a smoke machine. The setting encourages songs with big hooks and inviting melodies, the kind of material that dominates modern country radio. The performance is recorded digitally and captured on camera, and half of the bar's TV screens feed the networking aspect of the exercise, featuring the song title, the writer's name and their Instagram address.

"We want to give these people the experience of playing with a band who has played in front of thousands of people," says co-founder Mike Gannon, a singer-songwriter who plays slide guitar in the band and oversees The Pitch Meeting's tech. "We want to give you the sound experience, we're working on the lighting experience, and we want the whole thing to be levels above what you would expect from just a bar-Nashville kind of night."

Fortaleza and keyboardist David Crutcher are members of Lindsay Ell's road band, and Gannon, drummer Jon Truman and backing vocalists Makena Hartlin and Tabitha Meeks are all experienced session players. In the last installment of The Pitch Meeting, they successfully navigated a range of styles — from Motown to tongue-in-cheek country to the Snow Patrol-like moody pop song "is this seasonal depression or am I just sad" — giving life to a setlist made up strictly of original songs.

"You can't sing 'Sweet Caroline' unless you wrote 'Sweet Caroline,' " quipped Fortaleza that night.

The Pitch Meeting fills a lot of holes in Nashville's club scene, providing a setting for developing artists and songwriters to try out new material with quality players. It openly promotes networking for regulars and out-of-towners alike, and its unpredictable nature offers sheer entertainment for audience members seeking a crowd and a soundtrack while they watch hockey on a big screen.

The open-mic mashup with session-tested players is a link that Fortaleza had expected to find when he moved to Music City from Australia two years ago. When he realized it didn't exist, he pulled The Pitch Meeting team together, debuting the idea last fall at Belcourt Taps in the middle of the pandemic. The crowds were necessarily smaller, and the band was cut off from the audience by a large sheet of pleated plastic — practically a shower curtain.

The Pitch Meeting has come a long way in short order, moving to the larger Sonny's in time to handle increased traffic as more club-goers emerge while the coronavirus recedes. The show has a professional feel to it: The sign-up menu is on a laptop rather than on paper, and the event's logo is featured on video screens and even on the skin of Truman's kick drum. The group, which has been granted 501(c)(3) nonprofit status, has also established Pitch Meeting Studios, and envisions an artist-development piece that furthers some of the talent they discover.

"The power of it is really this idea of a movement that we all are trying to create and be a part of," says Gannon. "Hopefully, it's like a rising-tide-floats-all-boats kind of thing that attracts like-minded people and creates this community around it."

It's already being embraced by the community, with a special guest aboard to help warm up the crowd on a weekly basis. The June 8 event featured jam-band/country singer-songwriter Daniel Donato, who developed some scintillating instrumental battles with Fortaleza and Gannon in improvisational breaks. Upcoming installments feature mainstream country acts Ell and Caroline Jones, pop-leaning American Idol graduate Walker Burroughs and singer-standup bassist Scott Mulvahill, a multigenre musician who was previously with Ricky Skaggs & Kentucky Thunder.

The Pitch Meeting has developed enough community in its short existence that it's already influencing activity around town.

"There was this guy that messaged me from the studio," remembers Fortaleza. "He's like, 'Hey, dude, I just want to show appreciation. I'm currently at the studio recording my album. I look around, and I met all these guys at The Pitch Meeting. Thank you for that night.'"

But it's also leaving a mark on out-of-towners who find their way to Sonny's. Hunter Reece, the final performer on June 8, closed his power-pop number "Tylenol" with a similar appreciation for the band and for the innovative setup.

"This," he said, "is exactly what I expected from Nashville."

NoLifeShaq, Zias & B.Lou, ScruFaceJean, and many more have turned on The Boy.

No matter what you thought of the Kendrick Lamar and Drake battle, there was only one undisputed winner by the end of it all: the reaction community in the worlds of streaming and YouTube. Your favorite content creators broke down the bars, reacted to all the most shocking moments, and helped this showdown become one of hip-hop's most culturally significant and resonant moments in a long time... For better or worse. See, the battle's technically not over yet, but only because the 6ix God's idea of victory is clearly quite different. In his federal defamation lawsuit against Universal Music Group – his label – for releasing K.Dot's "Not Like Us," he named various content creators who allegedly helped boost the track's widespread popularity and, as a result, its supposedly defamatory nature.

 

Furthermore, the specific allegation that Drake brings up in this highly controversial lawsuit is that UMG "whitelisted" copyright claims for YouTubers, streamers, etc. concerning "Not Like Us." This means that they would be able to monetize their content without facing a copyright claim from UMG over "Not Like Us," and this isn't really an allegation because various creators have backed this up. But a few important (alleged) caveats that people are talking about online need to be clear. First, "whitelisting" supposedly happens on behalf of a record label behind a song like the West Coast banger, and UMG is instead the distributor of that track. Secondly, as rapper and online personality ScruFaceJean brings up as seen in the post below, tracks like "Push Ups" were also "whitelisted" by its team.

The Reaction Community Drags Drake's Lawsuit Through The Mud

Along with Jean, many other of your favorite content creators spoke out against this Drake lawsuit. Zias! and B.Lou, for example, spoke with their lawyer about the possibility of countersuing for emotional distress, as they found the Toronto superstar's accusations and his implication of them very disturbing and misguided. NoLifeShaq also dragged The Boy through the mud, calling him "soft" and positing that, whether "whitelisting" happened or not, they would react to "Not Like Us" accordingly as they did to his own tracks.

In addition, it's important to bring up that many others fans have pointed to how Drake excitedly used streamers to generate hype and reaction clips for his own diss tracks against Kendrick Lamar. The most direct example is with Kai Cenat, whom he texted to "stay on stream" before dropping "Family Matters." Ironically, the Twitch giant appears in this clowned-upon defamation lawsuit as an example of what the OVO mogul's accusations and implications are. And one more thing: there is no direct link between monetization and algorithmic boosting on sites like YouTube. With all this in mind, content creators seem to feel almost insulted at the idea that they only reacted to the two biggest rappers in the world beefing with each other because one of them would allow them to make money. If Drizzy knew the first thing about the reaction community, maybe he wouldn't have included this...

CONTINUE READING