Longtime agents Steve Martin and Andy Somers have launched a new agency -- Paladin Artists -- after leaving APA earlier this year. The agency is established founded in strategic partnership with Wayne Forte's Entourage Talent Associates and Karrie Goldberg's The Kagency.
Paladin Artists will focus on music touring, live events, theater, literary representation, touring exhibitions and estate management and is being described as a "nascent company of prominent, passionate agents who have come together as a community, committed to deliver their client’s visions to the fullest capacity, with offices in New York, Los Angeles and London."
The strategic partnerships bring "something unique and valuable to both Paladin’s artists and business," a press release reads, noting that Entourage Talent, established by Forte in 1993, is a true "boutique" talent agency and consulting firm clients that include Tedeschi Trucks Band, and guitar legends Joe Satriani and Steve Hackett. Forte is a founding member of The National Independent Talent Association (NITO), which advocated for the successful passage of the Save Our Stages Act.
The Kagency, founded by in 2004, built one of the first venue representation businesses in North America "focused solely on handling the corporate/private event, film and photo bookings for their clients," a release reads, hosting "a roster of major recording artists and other notable celebrities for their corporate contracts with diverse roster of clients," including Nike, Givenchy, Duran Duran and Beyonce to Cartier, Under Armour, Maserati and Vogue.
“The world has been through hell for the last 18 months with many places and people still struggling. I’m simply grateful to work with people I like and artists that I respect, enjoy and have fruitful relationships with,” says Martin. "Many were able to take a step back during the shutdown and evaluate what is important, be it personal or business. The industry is rapidly evolving and will continue to do so in the post-pandemic world.”
Somers added, “Paladin, Entourage and The Kagency share similar visions and will each benefit by the sharing of information, experiences, and common goals; exploring new means of improving the future of artist and brand representation while remaining independent at a controllable scale of operation.”
Paladin’s inaugural team includes agents Chyna Chuan-Farrell, Seth Rappaport, Steve Ferguson, Kath Buckell, Magaly Barone, Sara Schilevert and Christian Ellett.
“This pandemic has highlighted how short life truly is," says Forte. “So, why not work with people and clients one genuinely likes and with whom one shares similar visions and philosophies?"
Say what you will about the UMG defamation lawsuit over "Not Like Us," but it hasn't been difficult for Drake to stay on top in any case. Whether you think the industry is trying to take him down or people dismissed him as their champion, you're probably missing the big picture.
According to Hip Hop All Day on Twitter, the Toronto superstar became the first rapper to surpass 5 billion streams on Spotify in 2025, continuing his stretch this year as the most streamed rapper on the platform. Others aren't too far behind, but these continually impressive commercial numbers are hard to knock off.
Of course, there are a few reasons for this. One of them is the OVO mogul's recent collab album with PARTYNEXTDOOR, $ome $exy $ongs 4 U. Both the Billboard Hot 100 success of the solo cut "NOKIA" plus rapid sales for the project as a whole translate to a whole lot of engagement on the digital streaming platform.
Another driving factor behind Drake's numbers is the anticipation for his next album (albeit with no release date), which he recently confirmed he's working on during a gambling livestream with Adin Ross. As such, we imagine a lot of die-hards are probably coming back to their favorite catalog material to prepare for their wildest dreams – if they weren't already bumping The Boy nonstop to begin with.
Even Kanye West is giving the 6ix God his props these days, even though his long-standing beef with Drizzy is constantly a subject of his flip-flopping tendencies. "This is the biggest victory in music history, right here," Ye said of the UMG lawsuit. "I'm never finna call Drake out of his name. I'm Team Drake, 100 percent. And Team Kendrick, and Team All Of Us... Kendrick needs to be going at UMG at this point. [...] Like, let's stop aiming all this at each other. You have no idea. Everything is worth everything for a moment like this. Where we stop going at each other and we go at the slave masters."
Will Drake be successful and impactful with this? That's up to the court to decide, and up to the industry and its artists to reckon with following their decision. But in the meantime, that Spotify revenue is looking beefy.