Spotify’s vp and co-head of music Marian Dicus is leaving the company for a vp of marketing role at Netflix, Spotify and Netflix confirm to Billboard.
Dicus and Jeremy Erlich have led Spotify's music initiatives since September 2019, after being appointed to the roles in the wake of the departure of Nick Holmsten, Spotify's former global head of music. Spotify says Erlich will lead the music division solo going forward. Dicus will join Netflix in July and will report to CMO Bozoma Saint John.
“Marian is an exceptional marketer, with a diverse background of experiences from which she brings a unique and intuitive approach to strategic and creative marketing," Saint John says in a statement to Billboard.
Before her current role, Dicus was Spotify's global head of artist & label services for two years, and has been at Spotify since 2013, previously leading consumer and content marketing, a role she will return to at Netflix. Before joining Spotify, Dicus was a director of marketing at J.Crew, and spent nine years in marketing and operation roles at Condé Nast.
Spotify has seen considerable growth during Dicus' term co-leading music, increasing its user base from 248 million monthly active users in October 2019 to over 356 million monthly active users as of April 2021. It has also grown its paid subscribers -- which still brings in most of Spotify’s revenue -- from 113 million in 2019 to 158 million this year.
Dicus and Erlich had a major role in Spotify’s Stream On event back in February, where the company announced its upcoming Hi-Fi service and an expansion into 85 new countries. While podcasting has been an increasing focus at Spotify as it pivots to an “audio” company, music is still the breadwinner and will continue to be a major focus for Spotify and its investors for the foreseeable future.
NEWS
Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.
The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.
While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”
Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.
Netflix has also suggested that the show could feature additional surprise appearances.
In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”
Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”
Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.
Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.
In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.
During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.
The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.
While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”
Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.
Netflix has also suggested that the show could feature additional surprise appearances.
In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”
Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”
Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.
Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.
In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.
During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.Lainey Wilson and performers from KPop Demon Hunters are set to take the stage at Snoop’s Holiday Halftime Party.
The artists will appear alongside rapper Snoop Dogg for the halftime show during the Minnesota Vikings vs. Detroit Lions matchup on Christmas Day 25.12.25.
While revealing the lineup for the broadcast, which will stream on Netflix, Snoop shared a new mashup of Deck the Halls and Drop It Like It’s Hot and declared: “We about to light up this Christmas. Come on in!”
Snoop’s Holiday Halftime Party will stream on Netflix as part of the game coverage, which follows the earlier Dallas Cowboys and Washington Commanders clash.
Netflix has also suggested that the show could feature additional surprise appearances.
In a press release, the streamer teased: “You’ll have to wait until Christmas Day to see who else joins Uncle Snoop for this jolly halftime show. You’re in for a holiday treat!”
Snoop added in a statement: “NFL, Netflix and your uncle Snoop on Christmas Day? We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”
Snoop and Wilson will share the spotlight with KPop Demon Hunters performers Ejae, Rei Ami and Audrey Nuna, collectively known as Huntrix.
Kelly Clarkson will launch the celebrations earlier in the day, performing Underneath the Tree ahead of the Cowboys and Commanders game.
In 2024, the inaugural NFL Christmas Day Halftime Show was led by singer Beyoncé.
During that performance, Beyoncé welcomed Post Malone and Shaboozey to the stage for the Baltimore Ravens vs. Houston Texans game at NRG Stadium in Houston, Texas.
