Lil Baby and Kirk Franklin team up on the new song “We Win,” the first song from the soundtrack for the upcoming Space Jam: A New Legacy.
The aspirational and inspirational gospel-fueled track — produced by Just Blaze — finds Lil Baby rapping, “We will be better than ever/Made a promise we can do it together/And I ain’t breakin my word/I just wish that I could fly like a bird/Get away from this earth/Had to pray a prayer felt I was cursed.”
Space Jam: A New Legacy Official Soundtrack arrives on July 9th, one week before the LeBron James-starring reboot of the beloved basketball/Looney Tunes mash-up arrives in theaters and on HBO Max on July 16th.
The tracklist for the soundtrack will be revealed at a later date. In addition to the soundtrack, the family film has set up nearly 200 brand collaborations, including Nike, PacSun, Tommy Hilfiger, Funko Pop, and much more merch.
VULTURES 2 will go down as the worst Kanye West album. It was an absolute mess in terms of its rollout. The album went over its scheduled release date by months. When it did finally arrive, the mixes were an absolute mess. Kanye West corrected them in real time. He also tweaked the tracklist, and added songs once the extremely negative feedback came rolling in. "530" is a rare bright spot on the album, though. Kanye West gets personal and delivers one of his best lyrical performances in ages over a smooth vocal chop. And now we have a music video for it.
One might assume a track as heartfelt as "530" would get a heartfelt video. Kanye West has given fans some of the most iconic and memorable hip hop visuals of the 21st century. It would stand to reason that he could whip something up for the new single that was tonally appropriate. Well, West did what he does best, and defied expectations. The music video for "530" doesn't feature Kanye West or his VULTURES collaborator, Ty Dolla $ign. It doesn't feature any human beings, actually. Instead, the video is centered around puppets and people wearing cartoon masks.
The video doesn't follow a straightforward narrative. It strings together a bunch of low quality videos of these puppets and masked people seemingly doing random activities. One scenario sees a man walking the street with a bag in hand. Another sees a female puppet get an injection into her nose. There's a very unnerving quality to the visuals here, like a Twilight Zone episode conceived by, well, Kanye West. It's a bold visual direction to take things. Lyrically, "530" is about the rapper's ex-wife, Kim Kardashian. It also touches on the way Kardashian is raising their children, and the fears West has about their futures.
The most interesting aspect of "530," barring the striking visuals, is that it received a music video this long after VULTURES 2 was released. Kanye West has not done promo for the album, and everything we have heard from him has seemingly been in preparation for his next solo release, BULLY. The rapper had seemed as though he closed the chapter on VULTURES. Now, we don't really know what to think.