Chesnot/Getty Images

A2IM, the independent label community and Music Managers Forum-US (representing its membership of artist managers and self-managed artists), fully support the concerns about Spotify’s Discovery Mode program expressed by the Artists Rights Alliance and so many of the artists we work with.

Spotify is marketing Discovery Mode as a tool that allows artists and labels to choose specific tracks to be algorithmically served to listeners. What is important to note about this program is that access to this tool is available only to artists who are willing to accept a reduction in royalty payment for the track’s inclusion in the program. Listeners will be presented with songs based on the acceptance of a much lower payment to artists. This will move significant amounts of money away from artists who so badly need it, and it represents a dangerous fundamental change to the value of music. Many artists have already said that they are not making enough from streaming to survive on, yet this program will create the conditions for a race to the bottom, reducing the overall royalties paid to artists.

At the moment, Spotify says Discovery Mode will only apply to the radio and autoplay playlists (the tracks you hear when the playlist or album you were listening to ends). Make no mistake, Spotify is explicitly clear that they intend to expand this “pay for play” program to other “personalized” areas of the service.

More opportunities to connect with new listeners and innovative tools are always appreciated, but Discovery Mode brings into question the credibility of Spotify’s recommendation engine. From its beginning Spotify proudly stated that it would be a good partner and maintain a democratized service that would never allow the proverbial “thumb on the scale.” Again, and again, we were assured that all artists would have a fair and impartial chance of success. We were promised that the quality of the music and the preferences of listeners would determine success -- not money. "Discovery Mode" breaks that promise. Discovery Mode allows money to be a deciding factor as to which music is surfaced to listeners. Discovery Mode tilts what had been a level playing field for artists. Discovery Mode misleads listeners who believe they are being presented with music based exclusively on their established preferences.

Spotify began as a revolutionary champion of artists and rights holders that promised to save the recorded music industry from piracy and payola. For 13 years, Spotify, recording artists, and rights holders have worked symbiotically towards a shared vision, to build an equitable global music streaming economy. Now, having supplanted the previous gatekeepers, we urge Spotify not to abandon its founding values and intentions.

We respectfully request that Spotify guards itself against the impulses that every previous dominant gatekeeper in our industry has surrendered to. We humbly ask Spotify to consider the well-being of each and every hard-working artist and rights holder, and the tens of thousands of people who work to support them. There has never been a more important moment to honor the integrity of the system that Spotify has built, than during this unprecedentedly challenging time when other revenue streams such as touring have been eliminated. We beg you to put the long-term health of our shared industry ahead of the pursuit of increased margin. Please work with us to create growth opportunities that are in line with your founding values and intentions. We want to continue our collaboration as great partners.

A2IM is a 501(c)(6) not-for-profit trade organization headquartered in New York City that exists to support and strengthen the independent recorded music sector. Membership currently includes a broad coalition of nearly 700 independently-owned American music labels. A2IM represents these independently owned small and medium-sized enterprises' (SMEs) interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. In doing so, it supports a key segment of America's creative class that represents America's diverse musical cultural heritage. Billboard Magazine identified the Independent music label sector as 37.32 percent of the music industry's U.S. recorded music sales market in 2016 based on copyright ownership, making Independent labels collectively the largest music industry sector. 

Steve Cropper, the Rock & Roll Hall of Fame guitarist who helped form the “Memphis soul” sound on Stax Records recordings by Otis Redding, Wilson Pickett, and Booker T & the MG.s, died on Wednesday. He was 84.

“The Cropper family announces with profound sadness the passing of Stephen Lee Cropper, who died peacefully in Nashville today at the age of 84,” his family said in a statement. A cause of death was not immediately available. “Steve was a beloved musician, songwriter, and producer whose extraordinary talent touched millions of lives around the world.

“While we mourn the loss of a husband, father, and friend, we find comfort knowing that Steve will live forever through his music,” they added. “Every note he played, every song he wrote, and every artist he inspired ensures that his spirit and artistry will continue to move people for generations to come.”

“Steve Cropper’s offerings to American music are significant but his contribution to soul and R&B music are immeasurable,” Pat Mitchell Worley, president and CEO of the Soulsville Foundation that operates the Stax Museum of American Soul Music in Memphis, added in a statement. “His songwriting and guitar work shaped the very language of soul music. A gifted songwriter, producer, and musician, Cropper helped create timeless hits that continue to influence artists and people worldwide. His signature style helped define an era and cemented his legacy as one of the most important guitarists in modern music history.”

As the founding guitarist in Stax’s house band during the Memphis label’s hit-making prime, Cropper played on classics like Sam & Dave’s “Soul Man,” Booker T. & The MG’s “Green Onions,” Wilson Pickett’s “In the Midnight Hour,” and Redding’s “(Sittin’ On) The Dock of the Bay,” with Cropper also serving as co-writer on the latter three hits. 

“Cropper has been the secret ingredient in some of the greatest rock and soul songs,” Rolling Stone wrote when placing Cropper at Number 45 on the list of the 250 Greatest Guitarists of All Time.

“His spare, soulful playing has appeared on records by dozens of rock and R&B artists, including a stint in the Blues Brothers’ band. Think of the introduction to Sam and Dave’s ‘Soul Man,’ the explosive bent notes in Booker T.’s ‘Green Onions,’ or the filigreed guitar fills in Redding’s ‘(Sittin’ on) The Dock of the Bay’ — they all bear Cropper’s signature sound, the quintessence of soul guitar.”

“I don’t care about being center stage,” Cropper once said. “I’m a band member, always been a band member.”

For “Dock of the Bay,” ranked Number 26 on Rolling Stone‘s list of the 500 Greatest Songs of All Time, Cropper contributed the track’s guitar chords and rhythm to Redding’s lyrics about his experience on a Sausalito houseboat.

“Me being a purist kind of guy I said, ‘Otis, did you ever think that if a ship rolls it’s going to take on water and sink,’” Cropper recalled to Rolling Stone in 2017, “and he said about the lyric, ‘Hell, Crop, that’s what I want,’ and Otis always got his way.”

However, the platinum-selling Number One song wasn’t released until January 1968, a month after Redding’s death in a small plane crash. Cropper finished work on the song in the immediate aftermath of Redding’s death. “I didn’t know we were the same age until I read an obituary,” Cropper told RS in 2024. “I always thought Otis was older. I looked up to him as an older brother. Why? He was so wise.”

 

“One of the hardest things I ever had to do was mix that song,” Cropper told Rolling Stone. “I stayed up 24 hours mixing the song. The next morning I went out to the airport, went out on the tarmac and a stewardess came down to the bottom of the steps and I handed her that master.”

The Missouri-born Cropper moved to Memphis as a child, with the Tennessee city exposing him to gospel music. As a teenaged guitarist, Cropper co-founded the band the Mar-Keys, with that group recording the classic instrumental “Last Night” for the local Stax label in 1961, one of the first tracks released by the label after it changed its name from Satellite Records to Stax.

The Mar-Keys soon became the in-house band for Stax; in addition to backing the artists that recorded at Stax’s studio, members of the Mar-Keys themselves were rebranded as Booker T. & The MG’s (fronted by Mar-Keys keyboardist Booker T. Jones) for their own releases.

Following his legendary, nearly decade-long stint at Stax, Cropper moved to Los Angeles and became a go-to session musician, playing on tracks by artists like John Lennon (1975’s Rock ’n’ Roll), Ringo Starr, Leon Russell, Rod Stewart and, notably, the Blues Brothers, with Cropper also appearing in the 1980 comedy about the Saturday Night Live sketch (and revisited his work on Sam & Dave’s “Soul Man”). “Duck [Dunn, MG’s bassist] and I got a lot of flack” for the Blues Brothers, Cropper told RS in 2024. “They said, ‘What are you guys doing, playing with a couple of crazy comedians?’ I said, ‘Get out of here. You gotta be nuts. Off the bat, you don’t know that John, before Second City, was fronting a band, playing drums and singing? And Dan is really is playing harmonica.”

Throughout the Seventies, Cropper also produced albums by the Jeff Beck Group, John Prine, Poco, and John Mellencamp (including his early hits “AIn’t Even Done with the Night” and “This Time”). Cropper and the MGs also backed Neil Young on his 2002 album Are You Passionate? and toured briefly with Young.

Cropper was inducted into the Rock and Roll Hall of Fame in 1992 as a member of Booker T. & the MG’s. A two-time Grammy Award winner, Cropper also received the Grammys’ lifetime achievement award in 2007.

 

CONTINUE READING