Former eBay executive Richelle Parham enters the music industry with Universal Music Group, where she will advance the company’s direct-to-consumer strategy.
As UMG's president of global e-commerce & business development, Parham will oversee the music major’s global e-commerce strategy and business development across its labels, music publishing, operating units and territories, with effect from June 2.
In this newly-created position, Parham is based in Santa Monica and will report to UMG chairman and CEO Lucian Grainge. “We are very pleased to have Richelle join our stellar leadership team, where she will play a key role in advancing our global strategy,” Grainge comments. “Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development and direct-to-consumer initiatives will be a valuable resource for our artists and drive our vision of a holistic fan-centric program that complements our partner platforms.”
Parham’s appointment is considered significant in several ways. As the ex-CMO of eBay, she has a deep knowledge of the platforms and methods that are facilitating online sales. In recent years, she has worked with private equity firms investing in e-commerce start-ups.
Parham joins UMG from WestRiver Group, where she was managing director, leading investments in the consumer experience economy, and she has served on the board of Best Buy, e.l.f. Beauty, LabCorp and, until recently, Scripps Network Interactive.
UMG possesses "an incredibly talented leadership team, a global footprint, iconic labels and publishing company, as well as other music businesses," she explains in a statement. "Together these elements form an unparalleled opportunity for a consumer-demand-driven e-commerce business that goes far beyond traditional distribution channels to create important revenue streams, while forging meaningful and impactful bonds between artists and fans."
Parham has spoken extensively about the importance of diversity for business and has been honored for her executive talents in such titles as Black Enterprise, Fast Company, Forbes and elsewhere.
Fontaines D.C. have teamed up with Rosalía for their new collaboration, Where Is Gone?.
The song features on the Irish rock band's forthcoming album, Dopamine Chamber, which arrives on Friday (16.10.26). For guitarist Carlos O’Connell, working with the Spanish superstar is particularly special because of his own Spanish roots.
He explained: “I’ve admired Rosalía ever since her debut album, which I thought was absolutely beautiful.
“What excited me most was the way she continued to preserve Spain's musical traditions, something that felt spiritually connected to what we've been trying to achieve with Irish music. Having roots in both countries, it's been really special to witness. "She's an artist who has continued to amaze me at every point in her career.”
Frontman Grian Chatten has also described the collaboration with Rosalía as one of the most memorable achievements of his career.
He revealed that he felt "humbled" when she agreed to lend her voice to the band's album.
Speaking to NPR, Grian said: “I've always felt there's something almost like a single big idea that I'm personally trying to communicate to the world before I get old and die, if that makes sense. There's one thing I think I'll spend my life trying to express. I have a feeling she has a similar outlook. … I mean, she's an amazing arranger, composer and lyricist. It means so much that she wanted to sing on something we'd put together. It's definitely one of the highlights of my career.”
Rosalía's links to Irish rock music extend beyond Fontaines D.C. She also offered inspiration and helped develop the Spanish lyrics for U2's The Mirror Maker (Rosalía), a track from their forthcoming album, Carnaval de Luz.
During an appearance on The Tonight Show Starring Jimmy Fallon last week, she spoke about frontman Bono, saying: “I don't know him personally, but he sent me a text explaining that he was working on a new project and had written a song called The Mirror Maker."
Rosalía joked that Bono had invented a few words of his own.
She recalled telling him: “I wasn't sure what to make of it, but I told him he could create his own language if he wanted to.”
She described the opportunity to collaborate with the 66 year old music veteran as a real privilege.
She added: “Bono is a legend.
“It's amazing.”
Bono recently revealed that he was worried about seeming like a stalker when he reached out to Rosalía to ask whether he could name the song after her.
