Former eBay executive Richelle Parham enters the music industry with Universal Music Group, where she will advance the company’s direct-to-consumer strategy.
As UMG's president of global e-commerce & business development, Parham will oversee the music major’s global e-commerce strategy and business development across its labels, music publishing, operating units and territories, with effect from June 2.
In this newly-created position, Parham is based in Santa Monica and will report to UMG chairman and CEO Lucian Grainge. “We are very pleased to have Richelle join our stellar leadership team, where she will play a key role in advancing our global strategy,” Grainge comments. “Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development and direct-to-consumer initiatives will be a valuable resource for our artists and drive our vision of a holistic fan-centric program that complements our partner platforms.”
Parham’s appointment is considered significant in several ways. As the ex-CMO of eBay, she has a deep knowledge of the platforms and methods that are facilitating online sales. In recent years, she has worked with private equity firms investing in e-commerce start-ups.
Parham joins UMG from WestRiver Group, where she was managing director, leading investments in the consumer experience economy, and she has served on the board of Best Buy, e.l.f. Beauty, LabCorp and, until recently, Scripps Network Interactive.
UMG possesses "an incredibly talented leadership team, a global footprint, iconic labels and publishing company, as well as other music businesses," she explains in a statement. "Together these elements form an unparalleled opportunity for a consumer-demand-driven e-commerce business that goes far beyond traditional distribution channels to create important revenue streams, while forging meaningful and impactful bonds between artists and fans."
Parham has spoken extensively about the importance of diversity for business and has been honored for her executive talents in such titles as Black Enterprise, Fast Company, Forbes and elsewhere.
Sade will not be attending their Rock & Roll Hall of Fame induction ceremony this week.
The English group, made up of Sade Adu, Paul Denman, Stuart Matthewman, and Andrew Hale, are among this year's inductees into the prestigious institution. The ceremony is scheduled to take place at the Peacock Theater in Los Angeles this Saturday.
However, a representative for Sade confirmed on Tuesday through the band's official website that none of the members would be attending the event.
"We're sorry that we won't be able to join everyone in person to celebrate alongside the other artists. However, our absence does not lessen how deeply this recognition means to us," they stated. "Being welcomed into the Rock & Roll Hall of Fame is a wonderful honour and a meaningful opportunity to express our gratitude, not just to everyone who voted for us, but to every person who has made our music part of their lives."
The representative also acknowledged their manager Roger Davies for his support and paid tribute to the late engineer and co-producer Mike Pela, who passed away in 2022.
"We owe so much to everyone who has supported us throughout this journey," they continued, before signing the message: "Sade, Stuart, Andrew, and Paul. Mike Pela, the fifth member of Sade... This recognition belongs to you just as much as it does to us, Mike. You will always be our soul mate."
Sade will be joining Oasis among the artists missing this year's ceremony. Liam Gallagher previously addressed his absence in a message on X, saying the journey was "too far" for him to make just "for the night".
The other musicians being recognised at this weekend's ceremony include Billy Idol, Phil Collins, Iron Maiden, Joy Division/New Order, the late Luther Vandross, and Wu-Tang Clan.
