Former eBay executive Richelle Parham enters the music industry with Universal Music Group, where she will advance the company’s direct-to-consumer strategy.
As UMG's president of global e-commerce & business development, Parham will oversee the music major’s global e-commerce strategy and business development across its labels, music publishing, operating units and territories, with effect from June 2.
In this newly-created position, Parham is based in Santa Monica and will report to UMG chairman and CEO Lucian Grainge. “We are very pleased to have Richelle join our stellar leadership team, where she will play a key role in advancing our global strategy,” Grainge comments. “Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development and direct-to-consumer initiatives will be a valuable resource for our artists and drive our vision of a holistic fan-centric program that complements our partner platforms.”
Parham’s appointment is considered significant in several ways. As the ex-CMO of eBay, she has a deep knowledge of the platforms and methods that are facilitating online sales. In recent years, she has worked with private equity firms investing in e-commerce start-ups.
Parham joins UMG from WestRiver Group, where she was managing director, leading investments in the consumer experience economy, and she has served on the board of Best Buy, e.l.f. Beauty, LabCorp and, until recently, Scripps Network Interactive.
UMG possesses "an incredibly talented leadership team, a global footprint, iconic labels and publishing company, as well as other music businesses," she explains in a statement. "Together these elements form an unparalleled opportunity for a consumer-demand-driven e-commerce business that goes far beyond traditional distribution channels to create important revenue streams, while forging meaningful and impactful bonds between artists and fans."
Parham has spoken extensively about the importance of diversity for business and has been honored for her executive talents in such titles as Black Enterprise, Fast Company, Forbes and elsewhere.
NEWS
Say what you will about the UMG defamation lawsuit over "Not Like Us," but it hasn't been difficult for Drake to stay on top in any case. Whether you think the industry is trying to take him down or people dismissed him as their champion, you're probably missing the big picture.
According to Hip Hop All Day on Twitter, the Toronto superstar became the first rapper to surpass 5 billion streams on Spotify in 2025, continuing his stretch this year as the most streamed rapper on the platform. Others aren't too far behind, but these continually impressive commercial numbers are hard to knock off.
Of course, there are a few reasons for this. One of them is the OVO mogul's recent collab album with PARTYNEXTDOOR, $ome $exy $ongs 4 U. Both the Billboard Hot 100 success of the solo cut "NOKIA" plus rapid sales for the project as a whole translate to a whole lot of engagement on the digital streaming platform.
Another driving factor behind Drake's numbers is the anticipation for his next album (albeit with no release date), which he recently confirmed he's working on during a gambling livestream with Adin Ross. As such, we imagine a lot of die-hards are probably coming back to their favorite catalog material to prepare for their wildest dreams – if they weren't already bumping The Boy nonstop to begin with.
Even Kanye West is giving the 6ix God his props these days, even though his long-standing beef with Drizzy is constantly a subject of his flip-flopping tendencies. "This is the biggest victory in music history, right here," Ye said of the UMG lawsuit. "I'm never finna call Drake out of his name. I'm Team Drake, 100 percent. And Team Kendrick, and Team All Of Us... Kendrick needs to be going at UMG at this point. [...] Like, let's stop aiming all this at each other. You have no idea. Everything is worth everything for a moment like this. Where we stop going at each other and we go at the slave masters."
Will Drake be successful and impactful with this? That's up to the court to decide, and up to the industry and its artists to reckon with following their decision. But in the meantime, that Spotify revenue is looking beefy.
