Rauw Alejandro Weathers the Storm in Dramatic ‘Buenos Términos’ Video

Rauw Alejandro has shared a new single, “Buenos Términos,” off his forthcoming LP. The Afro-Carribbean-inspired song arrived alongside a music video directed by Martin Seipel and El Zorro.

The sultry track sees Alejandro reflecting on an impossible-to-quit relationship. He ultimately decides to fight until they reach “good terms.” In the cinematic video, Alejandro finds himself stranded by a raging storm, dances away his emotions, and eventually sees his lover leave.

“Buenos Términos” will appear on Alejandro’s highly-anticipated follow-up to Cosa Nuestra, which dropped last year. It follows “Carita Linda,” a single inspired by Puerto Rican Bomba music that arrived in April. The musician has yet to reveal a release date or title for his next album.

Alejandro will continue his Cosa Nuestra World Tour in October with tour dates around South America and Mexico. In a review of one of Alejandro’s shows at San Juan’s José Miguel Agrelot Coliseum, Rolling Stone wrote, “What comes next for Rauw, after the full tour is completed, is more open than ever. Cosa Nuestra demonstrated that his ceiling is skyscraper-high, and anything he does next will undoubtedly be compared to his efforts here. But as his shows prove, his creativity, discipline, charisma, and talent can take him wherever he wants to go — from the far reaches of space to back in time — so the future is boundless as ever.”

The singer released Cosa Neustra in November. The LP marked the musician’s fifth album and followed 2023’s Playa Saturno. It featured collaborations with Bad Bunny, Pharrell, Feid, Romeo Santos, and more. The album found Alejandro blending contemporary and futuristic styles with classic Puerto Rican ones, especially those that developed in New York City over the decades.

In an interview with Rolling Stone, Alejandro discussed all the deep research that went into making the album, including a move to New York City.

“I like to feel the whole vibe and a lot of this concept was like, ‘Puerto Ricans living in New York? I’m moving to New York,’” he said, adding: “We went to a lot of jazz club, salsa clubs, regular clubs, bars, restaurants, just walking through the city,” he says. “I think if you do a project with a type of music, you should project what you say, how you dress up, how you live your life, otherwise doesn’t make sense.”