Robbie Williams has been confirmed as the official FIFA Music Ambassador.
To mark his new role, the singer has written and recorded the first-ever Official FIFA anthem, ‘Desire’, which will be played as players walk onto the pitch during all FIFA tournaments and matches worldwide.
Discussing his new role, Williams said: “Music and football bring people together like nothing else — each with their own universal language of connection, emotion, spirit and community. When those worlds come together, there’s nothing like it — and I’m beyond honoured to be the FIFA Music Ambassador. Football and music have both been part of my life for as long as I can remember, so this means a lot to me on a personal level.”
Speaking on ‘Desire’, he added: “I’ve grown up watching the walk-outs, the anthems, the drama – so writing and recording the official FIFA anthem is a real privilege. I wanted to create something that captures all of it — the passion, the nerves, the pride and the majesty of that feeling just before kick-off.
“Football and music have always meant the world to me, and bringing them together on this kind of stage gives me goosebumps. I know I’ll get to perform this song at some of my favourite tournaments in the coming years, which fills me with excitement. It’s a real honour that Laura Pausini accepted my invitation to feature on the song – she’s an incredible artist with the perfect voice”.
Laura Pausini said: “It’s an honour for me to be invited to join Robbie Williams and be featured on the song DESIRE, written by Robbie. The song is amazing, really touching. It’s a dream to be with him for The FIFA Club World Cup. Since I was a little girl growing up in Italy I remember the thrill and passion for football in my home country. To be able to perform live with Robbie Williams in front of passionate football fans and to be heard by music fans around the world will be truly amazing.”
In other Robbie Williams news, he just wrapped up his ‘Britpop’ UK tour, which has seen him joined onstage by a slew of surprise guests, including all original members of the ‘90s boyband Five, Wiley and Lethal Bizzle, and Self Esteem.
Other surprise guests on the tour have come from former X Factor star Lucy Spraggan, Lulu, and Scottish singer and former Pop Idol finalist Michelle McManus.
The tour comes as Williams is preparing to release his first studio album in almost a decade, also titled ‘BRITPOP’. Visit here to pre-order. He has already previewed it with the single ‘Rocket’, which was released last month and features guitars from Black Sabbath’s Tony Iommi.
Recently, the ‘Millenium’ singer spoke to NME at the Ivor Novello Awards, where he picked up the Icon Award for 2025. Reflecting on whether ‘BRITPOP’ will recapture the hedonism of the ‘90s, he said: “If hedonism is Jaffa Cake-based or Cadbury’s Fruit And Nut, then I’m in. Everything else I’ve got to park until I die. If I don’t park it, it’ll kill me.”
Discussing his guitar-dominated new approach, he added: “I was playing it safe and I’ve not been driving my own car. I’ve not had my hands on the wheel through second-thinking myself and guessing what people like. I just wanted to do something that I like.”
NEWS
Celebrated playwright and comedian Ben Elton has approached Noel Gallagher about creating an “Oasis jukebox musical”.
The two recently crossed paths at the Queen Budapest premiere at London’s BFI Imax. During their conversation, the We Will Rock You writer expressed his interest in building a stage production around Oasis’ songs.
The Sun newspaper’s Bizarre column reported that the guitarist laughed and pointed him towards his brother Liam, saying: “You better ask our kid.”
Someone close to Liam suggested casting the singer would be a challenge, claiming no actor could "match" his "swagger".
Built around Queen’s songs, We Will Rock You enjoyed an impressive run, becoming the Dominion Theatre’s longest running musical and earning a place among the West End’s longest running productions. It also received the Laurence Olivier Award for Most Popular Show.
Interest in Oasis remains enormous, with 11 million people signing up for the Oasis Live ’27 ticket ballot.
After the Live Forever band returned to touring last year for the first time in 16 years, their famous rivalry with Blur became the subject of a stage comedy.
In The Battle, Gavin and Stacey actor Mathew Horne portrayed Andy Ross, the Britpop music executive who found himself in the middle of one of British music’s most memorable feuds.
He said: “This play is right in the sweet spot of my teenage cultural experience. I’m thrilled to be exploring this iconic era in music on stage with such a talented creative team involved.”
The production revisited August 1995, when Blur and Oasis went head to head by releasing Country House and Roll With It on the same day, each hoping to reach Number One.
Blur secured the victory with sales of 274,000 copies, compared with 216,000 for Oasis.
That chart contest fuelled years of public jabs between members of both groups, although relations have become less hostile over time.
A UK tour had been planned for the production, but its remaining performances were cancelled following the Birmingham and Manchester engagements in February and March this year.
Oasis Live ’27 begins on May 21 at Glasgow’s Celtic Park, with 42 concerts scheduled, including a record six performances at Knebworth.
