SEVENTEEN slink into a gloomy, post-apocalyptic world filled with old school technology in the video for their Pharrell Williams-produced single “Bad Influence.” The 13-member K-pop boy band dropped the visual from their new HAPPY BURSTDAY album on Wednesday (June 11) and fans will surely be picking through the arresting clip directed by Beomjin for days looking for Easter eggs.
The video for the English-language single opens with the singers locked in reflective glass pentagons as they sing about wanting to have a good time while seeming like they’re not having one at all. After escaping from the enclosure, they get chased around a brutalist structure by robot dogs singing, “And I had time to think about it/ But life would be so much better without it/ I don’t want it at all/ But, hey, I wanna have a good time” over Pharrell’s insistent, fuzzed-out beat.
And while the song is about having a good time, the action makes it seem like that is a stretch. Dressed in Blade Runner-like leather jackets designed by Japanese fashion house sacai, they stand around while an unseen member plugs an analog cord into a headphone jack that reads “Good” as an old school dot matrix printer spits out the lyrics and a few of the guys ghost ride their old school muscle cars.
The sci-fi action takes a bizarre turn halfway through when they enter a red zone filled with white mannequin heads wearing blindfolds as one of the singer’s puts a checkmark next to “bad” on a checklist that includes “lost,” “sad,” “raw,” “happy,” “innocent” and other emotions. There is also an M.C. Escher-like stairway to nowhere, a bath in a swamp of vintage audio tape, contemplative posing on a pile of tires and moody standing around in dimly lit rooms in the dream sequence-like series of shots that leave more questions than answers
HAPPY BURSTDAY debuted at No. 2 on the Billboard 200 album chart, landing the group their seventh top 10-charting album.
Watch the “Bad Influence” video below.
Lykke Li didn’t hold back when speaking about the making of her sixth studio album, ‘The Afterparty’, during a listening session in Los Angeles earlier this year. “Let’s talk about the album. It was a motherfucker to make,” she admitted to the crowd. While balancing motherhood, the chaos of modern culture shaped by Trump and AI, and her own desire to create something more “extroverted, impulsive and chaotic” than ‘EYEYE’, as she previously shared with NME, the Swedish alt pop star arrived at a headspace that “feels like it’s 4am and the sun is going to rise”. The record captures that blurry final moment before regret, exhaustion and reality settle in, which makes it even more emotional considering she has hinted this could potentially be her final album.
There is something fitting about how brief the project feels. With only nine tracks running across 24 minutes, it never overstays its welcome. Lykke immediately drops listeners into the atmosphere with opener ‘Not Gon Cry’, painting a picture of those lonely early morning hours with the line, “No angels here tonight, no dancing queens.” Alongside the shadowy pulse of ‘Happy Now’ and the twisted disco energy of ‘Lucky Now’, she revisits the emotional yet dance driven spirit of her earlier material while blending in the sharper, more confident attitude heard on ‘So Sad, So Sexy’ and the shimmering influence of her 2019 Mark Ronson collaboration ‘Late Night Feelings’.
The emotional fallout begins to settle in quickly. ‘Famous Last Words’ carries a lush orchestral sadness as Lykke reflects on lessons that only came after years of chaos and late nights, confessing, “I had to crash and burn to tell the tale.” Then comes ‘Future Fear’, a delicate acoustic track with robotic textures that stares directly into anxiety and uncertainty with the chilling question, “I’m going to a dark place, do you need anything?” Meanwhile, ‘So Happy I Could Die’ glows like sunrise after a sleepless night, holding onto fleeting moments as she sings about “slipping through the hourglass”.
Throughout the album, Lykke Li vividly captures the beauty and wreckage of reckless nights with the vulnerability that has always defined her music. On ‘Sick Of Love’, she channels heartbreak into revenge, wanting to “make you beg for it” after rejection in a way that feels spiritually connected to Robyn’s ‘Dancing On My Own’. One of the strongest moments arrives with ‘Knife In The Heart’, a track that fully embraces her desire to become the “rock god” and “fuck boy” she spoke about, firing back at anyone who tries to tear her down with the words “you can spit, you can walk on me” while delivering one of the catchiest songs she has created in years.
Closing track ‘Euphoria’ leaves behind the same bittersweet feeling that runs through the rest of the album. With sweeping strings, pulsing beats and emotional intensity, Lykke Li reminds listeners that nothing lasts forever as she sings, “Player play your song, waste the night away”. Like the fading energy of the perfect night out, ‘The Afterparty’ ends in a haze of beauty and uncertainty. If this truly is her farewell, she leaves with one final intoxicating statement, though it still feels like there could be another chapter waiting.
