NEW RELEASES
Drake nailed it with "NOKIA." The instrumental, the self-effacing approach, and undeniably catchy hook made for the rapper's biggest hit since the Kendrick Lamar battle. It feels like a spiritual successor to the "Hotline Bling" single that dominated pop culture in 2015. So, what did Drake do? He made sure to drop a music video that harkened back to "Hotline Bling." The two feel very much in conversation with each other, from the dancing to the simple, surreal backdrops.
As advertised in the promo, "NOKIA" was shot with IMAX cameras. The image quality definitely comes through on the finished product. The video has a rich black-and-white texture that pops given the black outfits that Drake and his female dancers sport throughout. There's an undeniable eye-catching moment when the camera is overhead, and dancers sporting black outfits dance atop an all white surface. Drake, of course, keeps a NOKIA phone in hand for most of the video. The outdated tech adds to the charm, as does the fun the rapper seems to be having. It's been a while the 6 God has leaned into his goofy side, and as evidenced by his most popular videos, it always translates.
Theo Skudra directed "NOKIA," and proves that he has versatility to spare. He's the man responsible for the lo-fi charm of "Toosie Slide" and gritty bravado of "Family Matters." This video is worlds apart from both, but may actually be more fun. It feels expensive and luxurious while still feeling like a party, which isn't always the case. There's also something to be said for the fact that "NOKIA" is the first Drake video to feature the rapper's new hairstyle. "Family Matters" and the For All the Dogs period was defined by 6 God's braids. Drake's newer, shorter cut ties "NOKIA" even closer to the glory days of "Hotline Bling."
The promo for the song seems to be having an impact on the charts. "NOKIA" originally peaked at number eight on the Billboard Hot 100. It then fell out of the top ten. The anticipation for the video, has pushed it up to a new peak of number seven. It's safe to assume that the virality of the music video will help drive it up the charts even further. Drake has a bona fide smash on his hands. Champagne Papi is back.
NEW RELEASES
In the latest single from ADHD 2, Joyner Lucas assembles an all-star cast, ready to get to the bag.
Backed by a thundering beat built on iconic samples—Jac Holzman’s “Air Raid-Alert” and Lyn Collins’s “Think (About It)”—Lucas anchors the track with verses that feel both personal and prophetic. This isn’t just a flex anthem; it’s a reflection on the weight of fatherhood, survival, and legacy.
Lucas opens the track with a controlled fury, touching on past arrests, financial missteps, and his fight to break generational cycles. He raps with urgency, determined to rewrite his story while teaching his son to do better.
His tone is defiant, but grounded in growth—a testament to his maturity as both an artist and man. The title, “Time Is Money,” is more than a cliché here. Lucas delivers it as philosophy, not platitude.
The international cast adds texture without diluting the focus. J Balvin’s smooth Spanish verse slides over the beat with ease, while DaBaby injects momentum with his trademark, staccato precision. Fireboy DML closes with a velvety, Afrobeats-infused outro that gives the song emotional warmth.
Lucas' voice is the mission statement, threading hustle with introspection. There’s an emotional grit in his delivery—every bar feels like a step toward something larger. ADHD 2 isn’t just another album rollout; Lucas is curating an ethos of resilience.
“Time Is Money” plays like a global cipher with purpose. Each collaborator adds a new dimension, yet the track remains cohesive. It's motivational without being preachy, aspirational without losing its bite. If this single is any indication, ADHD 2 promises a world-spanning, genre-defying push toward legacy—not just relevance.
Quotable Lyrics
Llego al evento y me recibe el flash (Flash, flash), se me acostumbró la pupila
Me pueden ver rompiendo New York, la prensa piensa que volvio Godzilla
Mi espalda safety, dio la vigila (Vigila), dile a lo' hater' que hagan una fila (Fila)
Me hice experto en la Fashion Week, y ahora quiero ver cómo desfila
