NEWS
In 2015, Norwegian singer-songwriter Aurora released her debut EP, Running With the Wolves. She followed in 2016 with her first full-length, All My Demons Greeting Me as a Friend, which reached No. 28 on Billboard's U.S.-based Top Rock Albums chart.
Both sets begin with the song "Runaway." Fast-forward to 2021 and the track is gaining more widespread worldwide recognition on the back of, what else? TikTok virality. On the latest lists, dated April 24, "Runaway" leaps 99-34 on the Billboard Global Excl. U.S. chart and 130-49 on the Billboard Global 200.
"Runaway" received its own colorful interactive TikTok filter that dramatically changes the backlighting from day to night and back again, spurring the #RunawayChallenge. The song's global sales and streams have been building each week for more than a month, from 7.8 million streams and 500 downloads sold in the week ending March 18 to 23.7 million streams and 2,400 downloads sold in the week ending April 15, according to MRC Data.
The song's success is rare for songs of a certain age: of 51 songs released in 2015 or before to make the Global Excl. U.S. chart since the list launched last September, "Runaway" is only the second to crack the top 40. Fleetwood Mac's "Dreams," from 1977, followed its own social media resurgence No. 30 for two weeks in October.
Further, it’s the fifth such song to hit the top 50 of the Global 200, following “Dreams” (No. 10), The Weeknd’s “The Hills” (No. 44) and a pair of DMX tracks, as “Ruff Ryders' Anthem” and “X Gon’ Give It to Ya” debut on this week’s chart at Nos. 27 and 32, respectively.
Growth for "Runaway" has been healthy both in and out of the U.S., although its share of streams in the past month has shifted slightly more internationally; while four weeks ago its streams were 24% domestic and 76% international, this week brings an 18% U.S./82% outside the U.S. split.
Stateside, still, "Runaway" debuts on this week's U.S.-based Alternative Digital Song Sales and Alternative Streaming Songs charts at Nos. 14 and 15, respectively, while jumping 12-3 on the LyricFind U.S. chart. Aurora herself re-entered the Emerging Artists two weeks ago and has climbed 42-32-15 the last three weeks.
London four piece Keo are on course to land their first UK Number 1 album with Put A Smile On For Me. After building a loyal audience over the past two years, the London band now lead this week’s Official Albums Chart update. Their debut record explores love, guilt, and self destruction.
Nothing But Thieves are close behind at Number 2 with their fifth album, Stray Dogs. The Southend band are hoping for a second straight Number 1 after Dead Club City reached the top in 2023. Taylor Swift is at Number 3 with The Life Of A Showgirl, helped by the expanded The Encore edition. Olivia Rodrigo’s You Seem Pretty Sad For A Girl So In sits at Number 4, while Soft Cell’s Danceteria opens at Number 5. It is the synth pop duo’s final album together following Dave Ball’s death last year.
Europe could reach Number 9 with Come This Madness, giving the Swedish rock band its first UK Top 10 album in four decades. A 30th anniversary reissue of Alice In Chains’ MTV Unplugged is at Number 13 in the midweek update, with Orbital’s Glastonbury 1994 set at Number 14. Julia Jacklin is heading for her first Top 40 album as The Gem reaches Number 18, while Suede’s Coming Up returns at Number 23 after its 30th anniversary physical release.
Also on track for Top 40 places are Nessa Barrett’s Tough Love at Number 29, the companion soundtrack to LINKIN PARK: UNSHATTER at Number 30, and Dublin band Gurriers’ Nobody’s Coming To Save You at Number 31. Blondshell, Kneecap, Tina Turner, and Leon Bridges also appear in the lower half of the midweek chart.
The official positions will be announced when the final Albums Chart is published on Friday.
