In 2015, Norwegian singer-songwriter Aurora released her debut EP, Running With the Wolves. She followed in 2016 with her first full-length, All My Demons Greeting Me as a Friend, which reached No. 28 on Billboard's U.S.-based Top Rock Albums chart.
Both sets begin with the song "Runaway." Fast-forward to 2021 and the track is gaining more widespread worldwide recognition on the back of, what else? TikTok virality. On the latest lists, dated April 24, "Runaway" leaps 99-34 on the Billboard Global Excl. U.S. chart and 130-49 on the Billboard Global 200.
"Runaway" received its own colorful interactive TikTok filter that dramatically changes the backlighting from day to night and back again, spurring the #RunawayChallenge. The song's global sales and streams have been building each week for more than a month, from 7.8 million streams and 500 downloads sold in the week ending March 18 to 23.7 million streams and 2,400 downloads sold in the week ending April 15, according to MRC Data.
The song's success is rare for songs of a certain age: of 51 songs released in 2015 or before to make the Global Excl. U.S. chart since the list launched last September, "Runaway" is only the second to crack the top 40. Fleetwood Mac's "Dreams," from 1977, followed its own social media resurgence No. 30 for two weeks in October.
Further, it’s the fifth such song to hit the top 50 of the Global 200, following “Dreams” (No. 10), The Weeknd’s “The Hills” (No. 44) and a pair of DMX tracks, as “Ruff Ryders' Anthem” and “X Gon’ Give It to Ya” debut on this week’s chart at Nos. 27 and 32, respectively.
Growth for "Runaway" has been healthy both in and out of the U.S., although its share of streams in the past month has shifted slightly more internationally; while four weeks ago its streams were 24% domestic and 76% international, this week brings an 18% U.S./82% outside the U.S. split.
Stateside, still, "Runaway" debuts on this week's U.S.-based Alternative Digital Song Sales and Alternative Streaming Songs charts at Nos. 14 and 15, respectively, while jumping 12-3 on the LyricFind U.S. chart. Aurora herself re-entered the Emerging Artists two weeks ago and has climbed 42-32-15 the last three weeks.
Doechii may be getting a lot of flack from haters these days, but it surely feels less significant amid a lot more love, development, and pressure from everyone else. One aspect of her skyrocketing career that many listeners are curious about is how she will "fit in" with other femcees, which is a bit of a dismissive notion boxing all female rappers into the same box. Nevertheless, at least the Tampa native has another superstar in her corner. During a recent livestream with fans, Megan Thee Stallion revealed that a collaboration with her is one of the things she wants to manifest the most for her next project.
"I see Doechii, b***h, I love Doechii," Megan Thee Stallion remarked of the ALLIGATOR BITES NEVER HEAL creative. "I do want to do a song with Doechii. That is on my album wishlist. But I really have no song right now. "I feel like Doechii is the kind of person that you’d have to be in the studio to make a song with. I would like to hear a beat that she would like to rap over. Also, challenging myself to rap over beats I would not normally rap over, without losing myself."
Given that they have skill sets and interests in common – plus their track record of other female collabs – these two might spark magic in the studio together. This joins other developments that bode well for Meg's next album. Plies, for example, recently, dropped his copyright lawsuit against Megan Thee Stallion over her "Wanna Be" collab with GloRilla and Cardi B that sampled Soulja Boy. Hopefully that experience prevents more sample clearance misunderstandings in the future.
Meanwhile, Doechii will definitely drop a new album later in 2025, which will be her studio debut. Her previous mixtape won Best Rap Album at the Grammys this year, so who knows what a big debut will yield? It's also a good opportunity for Megan Thee Stallion to hop on, although this hypothetical collab would likely feel welcome on either femcee's records. In any case, we're keeping our fingers crossed and hoping that any link-up lives up to its potential.