Billboards supporting Morgan Wallen appeared around Nashville this week ahead of Sunday's ACM Awards.
Nicholas Hunt/Getty ImagesA series of digital billboards showing messages of support for country singer Morgan Wallen appeared throughout downtown Nashville this week. In February, Wallen was seen on video using a racial slur, a scandal that elicited a swift rebuke from the country music community.
“His Fan’s Choice: Entertainer of the Year,” read one of the billboards. “Support that boy from East Tennessee.” The words, over a background of buffalo plaid, are complemented by an outline of Wallen’s signature mullet, the hashtag #GAHT (a Wallen ad-lib that has become popular with his fans), and a reference to Mark 11:25, a biblical verse about forgiveness that reads, in part, “If you hold anything against anyone, forgive them, so that your Father in heaven may forgive you your sins.”
A representative for Wallen declined to comment, but clarified that the singer was not involved in the purchasing of the billboard ad space in any capacity.
According to Lamar, the advertising company that hosts the billboards, a Morgan Wallen fan approached them about the campaign last month. The company confirmed to Rolling Stone that they have not communicated with Morgan Wallen’s team about the billboards.
Although the billboards did not initially reveal who paid for them, they now include a displayed disclosure that they were funded by fans, according to a rep for Lamar. (“Paid for by Darleen Ingram and 824 Loyal Fans,” the billboards read).
The visible show of support for Wallen in Nashville comes during the week leading up to Sunday’s 56th ACM Awards. Earlier this year, the Academy of Country Music announced that they would “halt” Wallen’s “potential involvement and eligibility” for this year’s awards show.
“We allow our billboard network to be used to display commercial and non-commercial messages, and we have an extensive…policy governing what types of content is permissible,” a representative for Lamar tells Rolling Stone. “In the case of the Morgan Wallen billboards, the content met with Lamar’s Copy Acceptance Policy standards. However, the billboards were initially missing the required disclaimer disclosing the advertiser’s identity, which has since been added.”
After footage of Wallen using a racial slur surfaced earlier this year, the singer had his music removed from the major conglomerate radio stations and streaming services. The Sneedville, Tennessee, native issued a series of apologies, most recently in February, when he told fans to stop defending him. “I fully accept any penalties I’m facing,” Wallen said. “The timing of my return is solely upon me and the work I put in.”
Wallen’s latest project, Dangerous: The Double Album, spent 10 weeks at Number One on the Rolling Stone Top 200 Albums charts upon its release.
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Mustard has seemingly hit back at comments from Drake‘s producer Gordo, with a little help from JAY-Z.
Gordo, who worked on several Drizzy albums including $ome $exy $ongs 4 U, For All the Dogs and Honestly, Nevermind, called out the “Not Like Us” hitmaker this week after noticing that he was no longer following him on social media.
“omg just noticed mustard unfollowed me on ig…. Sad day,” he wrote sarcastically on X. “headlining chella must of got to his head.”
Despite unfollowing Gordo, Mustard appeared to catch wind of his post and issued a snarky yet subliminal response on Instagram.
Alongside a caption which read: “We not the same,” the producer posted a video of JAY-Z in an interview saying: “Are you kidding me? Who are you guys talking to? What have you done to even have an opinion on what I been doing? You done nothing to even have an opinion.”
Swipe below to see the clip.
Mustard hasn’t exactly been quiet about his disdain for Drake throughout the 6 God’s beef with Kendrick Lamar which erupted last year.
The multi-platinum producer and DJ graced the stage at Tyler, The Creator‘s Camp Flog Gnaw last November, where he surprised the crowd by appearing to cue up Drizzy’s Take Care hit “Crew Love” with The Weeknd.
Before the song could kick into gear, however, Mustard jumped on the mic and yelled, “Sike!” before quickly pivoting to Kendrick, Future and Metro Boomin‘s “Like That,” the blistering collaboration that ignited the heated feud between the Hip Hop titans.
In an interview with the Los Angeles Times months earlier, the 10 Summers hitmaker took a shot at Drake’s character while ruling out a reunion with his “Who Do You Love?” collaborator.
“I don’t think I want to make a song with that dude. He’s a strange guy,” he said matter-of-factly.
Mustard would also offer Drake some advice on how to bounce back from the beef, saying to Big Boy: “I’m not speaking at Drake or for him, but a lot of shit that’s going on — the tactics, the things that you do just to get attention. You don’t need to do that. Just make music, man. Make good music and you’ll be fine.”
Mustard also made a surprise appearance during Kendrick Lamar’s historic Super Bowl halftime show performance, joining the Compton superstar for his climactic rendition of “TV Off” which he also produced.
