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ON THE RISE
Alli Fitz, also known as Allicattt, is a long time content creator and musician who has consistently built a community around bold personality and passion for music. Beginning with a Vine account, she quickly grew from a short form clip artist to a full blown releasing musician. Now almost 10 years later she is a thriving Pop musician releasing her newest project, “When We’re Together”, along with a beautiful music video.
Fitz began her creative career with a Vine account in 2014, but her love for music began much earlier. “I have always been involved with music,” she explained. “My dad used to buy me instruments to learn and practice on.” It was this support that created the basis for the career she has today.
As she grew up, music became more than just a hobby, leading her to pursue a degree in Theater, get onto content sharing platforms like Vine, and really start communicating with the world around her.
Fitz’s first project, a song titled “Fill The Void” was released in 2017, when she made the switch from short form videos to a full musical production. Now seven years later, she has a full discography, and a collection of energetic, honest and fun Pop music.
Now, her latest project is receiving lots of support, and has even landed her in the top 5 of The Upcoming 100 chart.
Usually Fitz’s music is the embodiment of a strong single woman, but she is always one to write from the heart. Recently this solo star has found someone that she can dig into her emotions for. You can hear this energetic passion in her newest single, “When We’re Together”.
“I always write from the heart,” Fitz said. “My music comes from somewhere authentic and I always put my real emotions into what I make.”
The best way to really see where Fitz’s emotions lie would be to check out the song’s new music video. The video does nothing but add to the song, with a Euphoria-style energy and the high emotional pull of being around someone you love. And for a little bit of an easter egg storyline, Fitz suggests fans check out the video for her single “Falling Star” beforehand.
Following the recent release of the “When We’re Together” music video, Fitz is excited to share more of her new music with her fans. “I am planning to release a few more songs over the course of this year,” she said, encouraging fans to keep an eye out for what is to come.
“I am really excited to get back in the studio after “When We’re Together,” Fitz explained. “I’ve been writing a lot and there is a lot of music that I can’t wait to put out.”
Be sure to stay tuned in to Alli Fitz on various platforms for new music, visuals and social posts.
ON THE RISE
A savant singer and composer, the California-based artist Odelet began performing her own music while in college studying visual art at Portland State University. But well before that, she had already developed an eclectic taste in music.
Odelet is a native of Detroit, and one of her fathers was all about the Detroit music scene. Her other dad, meanwhile, was into old school country music. And a young Odelet soaked it all in.
Now an independent artist with a fast growing following, Odelet has followed a similarly diverse musical path with her own releases: she debuted with the avant-garde 19-track album Experiment in 2021, which served as an exercise in minimalism; then she dropped twelve songs on The Angels Album in 2022, which took her into the world of soul and R&B––genres that have been close to her heart since she was a child in the Motor City.
And now Odelet is preparing to release her third album, Pisces Pie, on May 11, which she describes as an ode to classic hip-hop production and siren singers.
“It was right after I got out of high school that I delved more into hip hop and listened to artists like A Tribe Called Quest,” she says. “It’s really evolved over the years because I’ve always been around very different kinds of people and music listeners. I’m always just eating it all up.”
The idea for Pisces Pie was born a few years ago when Odelet was recording Experiment, which served as a compilation of sorts for her body of work as a stripped down and very minimal singer and songwriter. But already she had an idea for something like lo fi hip hop, with beats serving as the backbone of the project.
“I’ve always really loved playing around with presenting writing in a stripped down way, it’s really fun for me creatively,” she says. “With The Angels Album, it felt like I was ready to stretch out into that sort of soulful soundscape, but things are never really planned out for me. Even when I’m in the midst of getting a project done, always in my mind I’m on to the next thing, too and I love feeling expansive in that way. I have an idea, then I have the next idea and it always fits together like each perfect puzzle piece and I just roll with it.”
The 11-song album Pisces Pie isn’t the only new puzzle piece; she’s also released a new EP titled Odelet’s Hufflepuff that’s something of an appetizer for the full project.
“It’s a little grouping of songs that are setting the tone that gets to continue and build to the full project,” she says. “It’s not dissimilar to courses in food; it’s kind of like prepping the palate.”
Songs like “Cinderella,” which feature on the four-song EP, are an amalgamation of sorts of her works: it’s driven by a minimalist beat and instrumentation over which Odelet sings with her soulful voice––it’s even got some jazz in it. The result is a sound both timeless and brand new.
“The sound I am really drawn to is very much rooted in an analog sound,” she says. “It’s the depth of it and I’m super nerdy about it so I love creating a sound that feels sort of like it’s of a bygone era. I’ve always been really into old world things in general.”
“I love how much it can be read in a very literal way or felt in a very literal way,” she says. “It’s a love song, or about this notion of someone talking about themselves. It could be taken in a very literal way but I also love that all the new songs can be interpreted by people in very unique ways to themselves. They are really love letters to myself, and ‘Cinderella,’ especially, is kind of falling in love with yourself.”
Odelet still has her passion from college for visual art, too, and she accompanied The Angels Album with an award-winning experimental music visual which has since been screened in more than 50 film festivals. In 2022 she also co-founded the production company Everlasting Tape, which produced her second project (and first full band effort) and is very connected to her visual art work––more of which is on the way for Pisces Pie.
“I’m very much interested in playing around with a more abstract approach to a visual representation or accompaniment to the music, so where it feels connected but almost in an ineffable way, very dreamlike,” she says. “I was calling it dream-scaping. It’s creating this multidimensional world that you get to feel transported into.”
Stay connected to Odelet for new music, visuals and updates:
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