NEWS
Bernice King, daughter of Martin Luther King Jr., thanked Justin Bieber for supporting the King Center and its Be Love campaign as part of the singer’s philanthropic efforts around his new album, Justice.
Bieber’s new album, Justice, notably features a handful of MLK audio clips. The opening track, “2 Much,” starts with one of the most famous quotes from King’s 1963 “Letter From a Birmingham Jail” — “Injustice anywhere is a threat to justice everywhere.” Later, the “MLK Interlude” comprises audio from a sermon MLK delivered at Ebenezer Baptist Church in November 1967 that begins, “I say to you this morning, if you have never found something so dear and so precious to you that you will die for it, then you aren’t fit to live.”
On Twitter, Bieber announced that he would be “supporting organizations that embody what justice looks like in action.” Along with the King Center, those include the Anti Recidivism Coalition, Alexandria House, the Compton Pledge, Baby2Baby, the Equal Justice Initiative, LIFT, Self Help Graphics and Art, This Is About Humanity, and the Poor People’s Campaign.
“Each of us, including artists and entertainers, can do something,” King wrote on Twitter in response to Bieber. “Thank you, @justinbieber, for your support, in honor of #Justice, of @TheKingCenter’s work and of our #BeLove campaign, which is a part of our global movement for justice. #MLK #EndRacism.”
While Bieber’s use of MLK’s speeches has drawn some criticism, it ostensibly has the support of the King estate, which must approve and license any use of King’s papers or speeches. Neither Bernice King nor a representative for Intellectual Properties Management, which handles licensing for the King estate, immediately returned Rolling Stone’s request for comment regarding the use of MLK’s work on Justice.
In a Vogue recap of a recent virtual Justice listening party Bieber hosted with journalists, Bieber explained why he wanted to include the MLK audio on his new album: “What I wanted to do with this was amplify [Dr.] Martin Luther King Jr’s voice to this generation,” Bieber said. “Being Canadian, it wasn’t so much a part of my culture.”
Regarding the “MLK Interlude” specifically, Bieber said: “This speech was actually during the time when [he had] a feeling that he was going to die for the cause, and what he was standing up against was ultimately racism and division. I think his message was that a lot of people can be afraid to stand up for what is right, but if you’re not standing up for justice — for what is right — what are you doing with your life? I’m sorry to get so deep, but these are the times we’re living in. That’s why I wanted to make this album because I think it’s very timely and very necessary.”
NEWS
No matter what you thought of the Kendrick Lamar and Drake battle, there was only one undisputed winner by the end of it all: the reaction community in the worlds of streaming and YouTube. Your favorite content creators broke down the bars, reacted to all the most shocking moments, and helped this showdown become one of hip-hop's most culturally significant and resonant moments in a long time... For better or worse. See, the battle's technically not over yet, but only because the 6ix God's idea of victory is clearly quite different. In his federal defamation lawsuit against Universal Music Group – his label – for releasing K.Dot's "Not Like Us," he named various content creators who allegedly helped boost the track's widespread popularity and, as a result, its supposedly defamatory nature.
Furthermore, the specific allegation that Drake brings up in this highly controversial lawsuit is that UMG "whitelisted" copyright claims for YouTubers, streamers, etc. concerning "Not Like Us." This means that they would be able to monetize their content without facing a copyright claim from UMG over "Not Like Us," and this isn't really an allegation because various creators have backed this up. But a few important (alleged) caveats that people are talking about online need to be clear. First, "whitelisting" supposedly happens on behalf of a record label behind a song like the West Coast banger, and UMG is instead the distributor of that track. Secondly, as rapper and online personality ScruFaceJean brings up as seen in the post below, tracks like "Push Ups" were also "whitelisted" by its team.
Along with Jean, many other of your favorite content creators spoke out against this Drake lawsuit. Zias! and B.Lou, for example, spoke with their lawyer about the possibility of countersuing for emotional distress, as they found the Toronto superstar's accusations and his implication of them very disturbing and misguided. NoLifeShaq also dragged The Boy through the mud, calling him "soft" and positing that, whether "whitelisting" happened or not, they would react to "Not Like Us" accordingly as they did to his own tracks.
In addition, it's important to bring up that many others fans have pointed to how Drake excitedly used streamers to generate hype and reaction clips for his own diss tracks against Kendrick Lamar. The most direct example is with Kai Cenat, whom he texted to "stay on stream" before dropping "Family Matters." Ironically, the Twitch giant appears in this clowned-upon defamation lawsuit as an example of what the OVO mogul's accusations and implications are. And one more thing: there is no direct link between monetization and algorithmic boosting on sites like YouTube. With all this in mind, content creators seem to feel almost insulted at the idea that they only reacted to the two biggest rappers in the world beefing with each other because one of them would allow them to make money. If Drizzy knew the first thing about the reaction community, maybe he wouldn't have included this...
