NEWS
ATLANTA, GEORGIA - SEPTEMBER 12: Artists Timbaland and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia.
Paras Griffin/Getty Images for RevoltLooks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.
A typical Verzuz battle, which has featured dozens of match-ups with the likes of DMX vs. Snoop, Bounty Killer vs. Beenie Man and even Gladys Knight vs. Patti LaBelle, routinely scores collective social media viewing numbers into the millions. During the height of the pandemic lock down in 2020, Swizz and Timb’s competitive creation gave much needed light hearted moments and brought back the love of songs from times past.
What this post means as far as deal points between the artist challenge platform that pits music stars catalogues against one another, is also yet to be explained. In the meantime, Swizz got busy after the posting, in seemingly celebrating the news by launching into an IG Live playlist party dubbed “Zone Radio (also born out of the pandemic times like Verzuz).” This edition by Swizz was also in honor of International Women’s Day, “Let’s shout out all the women!”
He didn’t address his announcement about the deal in the live feed, but we are sure to hear more in the coming days, if not sometime later today. Let’s give the fellas a moment to get the announcement all the way explained, as we are sure Swizz is bursting to get the info out. More details to come.
London four piece Keo are on course to land their first UK Number 1 album with Put A Smile On For Me. After building a loyal audience over the past two years, the London band now lead this week’s Official Albums Chart update. Their debut record explores love, guilt, and self destruction.
Nothing But Thieves are close behind at Number 2 with their fifth album, Stray Dogs. The Southend band are hoping for a second straight Number 1 after Dead Club City reached the top in 2023. Taylor Swift is at Number 3 with The Life Of A Showgirl, helped by the expanded The Encore edition. Olivia Rodrigo’s You Seem Pretty Sad For A Girl So In sits at Number 4, while Soft Cell’s Danceteria opens at Number 5. It is the synth pop duo’s final album together following Dave Ball’s death last year.
Europe could reach Number 9 with Come This Madness, giving the Swedish rock band its first UK Top 10 album in four decades. A 30th anniversary reissue of Alice In Chains’ MTV Unplugged is at Number 13 in the midweek update, with Orbital’s Glastonbury 1994 set at Number 14. Julia Jacklin is heading for her first Top 40 album as The Gem reaches Number 18, while Suede’s Coming Up returns at Number 23 after its 30th anniversary physical release.
Also on track for Top 40 places are Nessa Barrett’s Tough Love at Number 29, the companion soundtrack to LINKIN PARK: UNSHATTER at Number 30, and Dublin band Gurriers’ Nobody’s Coming To Save You at Number 31. Blondshell, Kneecap, Tina Turner, and Leon Bridges also appear in the lower half of the midweek chart.
The official positions will be announced when the final Albums Chart is published on Friday.
