NEWS
ATLANTA, GEORGIA - SEPTEMBER 12: Artists Timbaland and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia.
Paras Griffin/Getty Images for RevoltLooks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.
A typical Verzuz battle, which has featured dozens of match-ups with the likes of DMX vs. Snoop, Bounty Killer vs. Beenie Man and even Gladys Knight vs. Patti LaBelle, routinely scores collective social media viewing numbers into the millions. During the height of the pandemic lock down in 2020, Swizz and Timb’s competitive creation gave much needed light hearted moments and brought back the love of songs from times past.
What this post means as far as deal points between the artist challenge platform that pits music stars catalogues against one another, is also yet to be explained. In the meantime, Swizz got busy after the posting, in seemingly celebrating the news by launching into an IG Live playlist party dubbed “Zone Radio (also born out of the pandemic times like Verzuz).” This edition by Swizz was also in honor of International Women’s Day, “Let’s shout out all the women!”
He didn’t address his announcement about the deal in the live feed, but we are sure to hear more in the coming days, if not sometime later today. Let’s give the fellas a moment to get the announcement all the way explained, as we are sure Swizz is bursting to get the info out. More details to come.
PETA has called on Cage The Elephant to temporarily change their name ahead of their upcoming NFL halftime performance in Munich later this week.
The band are scheduled to perform during the New England Patriots vs. Detroit Lions game this Sunday (November 15).
Ahead of the show, PETA has asked Cage The Elephant to change their name across their social media accounts to Free The Elephant for one week.
According to a press release from the animal rights group, an elephant named Okha “has spent most of her life forced to perform in the circus under the threat of punishment”. The organisation is now seeking support to “help retire her to a reputable sanctuary”.
PETA also alleges that Okha is “currently being hauled around in a trailer with an exhibitor, Brian Franzen”, who supposedly “has a history of felony cruelty to animals charges” and “was caught on camera yanking and striking an elephant with a bullhook”.
In a letter addressed to Cage The Elephant, PETA wrote: “There ain’t no rest for Okha. We think you’d agree that she deserves the chance to spend her remaining years in peace with care, dignity, and respect.
“Lending a rendition of your iconic name for a short while could… help us come a little closer to ending animal cruelty in circuses.”
PETA added that it has already held more than “30 demonstrations on Okha’s behalf, contacted venues hosting animal acts, and rallied tens of thousands of supporters to call for her retirement”.
The group is also asking the public to “call on venues to stop hosting circuses that use animals and help retire Okha to a reputable sanctuary where she could roam expansive habitats, forage, receive expert veterinary care, and have the companionship of other elephants”.
Cage The Elephant have not yet made a public statement about the request, and NME has reached out to the band for a response. Franzen has also not issued a public response to the allegations made by PETA.
The request follows a previous approach by PETA to Led Zeppelin frontman Robert Plant, asking him to temporarily adopt the name ‘Robert Plant Wool’ to help promote alternatives to sheep’s wool.
PETA has also previously urged Nintendo to redesign the popular Mario Kart World character Cow, claiming that its current appearance encourages animal cruelty.
Meanwhile, Cage The Elephant recently revealed details of their upcoming album ‘Dying In Reverse’, which is set to arrive on February 5, 2027, through Big Loud Rock. Fans can pre-order the record here.
The band are also preparing for a UK and European tour in 2027. You can check out the full list of dates here and find any remaining tickets here.
