NEWS
ATLANTA, GEORGIA - SEPTEMBER 12: Artists Timbaland and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia.
Paras Griffin/Getty Images for RevoltLooks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.
A typical Verzuz battle, which has featured dozens of match-ups with the likes of DMX vs. Snoop, Bounty Killer vs. Beenie Man and even Gladys Knight vs. Patti LaBelle, routinely scores collective social media viewing numbers into the millions. During the height of the pandemic lock down in 2020, Swizz and Timb’s competitive creation gave much needed light hearted moments and brought back the love of songs from times past.
What this post means as far as deal points between the artist challenge platform that pits music stars catalogues against one another, is also yet to be explained. In the meantime, Swizz got busy after the posting, in seemingly celebrating the news by launching into an IG Live playlist party dubbed “Zone Radio (also born out of the pandemic times like Verzuz).” This edition by Swizz was also in honor of International Women’s Day, “Let’s shout out all the women!”
He didn’t address his announcement about the deal in the live feed, but we are sure to hear more in the coming days, if not sometime later today. Let’s give the fellas a moment to get the announcement all the way explained, as we are sure Swizz is bursting to get the info out. More details to come.
The world leader, who has repeatedly faced criticism for featuring songs from artists who do not want their music connected to his political views, shared a viral clip of We Can’t Be Friends (Wait For Your Love) that focused on the lyric: “Me and my truth we sit in silence.”
The footage shows Trump at a rally while the statement “Men can’t have babies and should never compete in women’s sports” appears on screen.
The Team Trump TikTok account posted the video with the caption: “This shouldn’t be controversial! #trump #arianagrande #maga.”
Ariana responded in a comment that was later removed, saying: “Never use my music again. Also, your truth is false.”
Trump has a well known record of opposing transgender rights, and the US Supreme Court recently ruled that states can prohibit transgender women from taking part in women’s sports. In a 6 to 3 ruling, the justices determined that such laws do not breach Title IX or the Constitution’s Equal Protection Clause.
The decision in June came after several other actions by the Trump administration involving transgender policies. Earlier in May, the Supreme Court also permitted the administration to continue with its “Prioritizing Military Excellence and Readiness” order, which would prevent transgender individuals from serving in the US military.
Ariana’s statement arrived soon after Taylor Swift also took steps to stop Trump from using her music on TikTok. Trump had featured a number of her songs in his social media posts, including a video of him and his wife Lady Melania Trump watching fireworks accompanied by August.
The song was later taken off the post and replaced by a notice that read: “This sound isn’t available.”
Trump appeared to deliberately select Taylor’s track, adding the message: “I’m sure @Taylor Swift is going to be super excited we used her song!”
He also responded to the Team Trump video with: “Mood because it’s August and Donald Trump is your president.”
Other Taylor Swift songs that were removed from Trump’s TikTok content included The Fate of Ophelia and Father Figure.
Trump previously made headlines when he wrote “I HATE TAYLOR SWIFT!” on Truth Social after the singer publicly announced that she planned to support Kamala Harris in the previous presidential election.
