NEWS
ATLANTA, GEORGIA - SEPTEMBER 12: Artists Timbaland and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia.
Paras Griffin/Getty Images for RevoltLooks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.
A typical Verzuz battle, which has featured dozens of match-ups with the likes of DMX vs. Snoop, Bounty Killer vs. Beenie Man and even Gladys Knight vs. Patti LaBelle, routinely scores collective social media viewing numbers into the millions. During the height of the pandemic lock down in 2020, Swizz and Timb’s competitive creation gave much needed light hearted moments and brought back the love of songs from times past.
What this post means as far as deal points between the artist challenge platform that pits music stars catalogues against one another, is also yet to be explained. In the meantime, Swizz got busy after the posting, in seemingly celebrating the news by launching into an IG Live playlist party dubbed “Zone Radio (also born out of the pandemic times like Verzuz).” This edition by Swizz was also in honor of International Women’s Day, “Let’s shout out all the women!”
He didn’t address his announcement about the deal in the live feed, but we are sure to hear more in the coming days, if not sometime later today. Let’s give the fellas a moment to get the announcement all the way explained, as we are sure Swizz is bursting to get the info out. More details to come.
NEWS
Lola Young has joined forces with Campaign Against Living Miserably (CALM) to release a new T shirt for the charity’s Lifelines collection.
The shirt supports CALM’s suicide prevention work, with proceeds helping to fund vital resources such as its helpline and CALMzone mental health app.
CALM introduced the Lifelines range last year, with Fontaines D.C., Blossoms and Inhaler also contributing their own designs to the collection.
Young’s design includes the words, “There’s a flicker of light. There’s always morning after the night”, taken from her track ‘Flicker Of Light’.
“I wrote this song about realising there is hope. I have often felt like there isn’t, but there is always a reason to keep going,” Young said. “That’s even when you don’t want to get out of bed, you do, and that is amazing, and you’re still here, and you’re still alive, and if anything, that’s something to be proud of.”
CALM CEO Simon Gunning also shared his appreciation for the collaboration, saying: “We couldn’t be more grateful to Lola for supporting ‘Lifelines’ and showing just how powerful music can be as a force for good.”
Priced at £30, the T shirts come in both standard and boxy fits and are available to purchase here.
Young has regularly spoken about her experiences with mental health. She returned to performing earlier this year after calling off her 2025 tour because of exhaustion. The decision followed her collapse during a performance in New York City. During her time away, she later discussed receiving support for addiction and attending AA meetings as part of her recovery.
In an interview with NME in May, Young explained that she believes “all healing journeys are never ending”, although she is now “definitely in a much better place”. She also said she feels “excited and ready to perform and to release music”.
Reflecting on the encouragement she received after publicly discussing those challenges, Young said: “My fans inspire me in the same way I hope to inspire them. I feel like I’ve never tried to be especially honest… it just comes very naturally to me.”
“I don’t really have any other choice but to be honest, so if people connect to that, and that’s amazing.”
Several musicians have also applauded the ‘Messy’ singer for honestly addressing the pressure placed on touring performers. Lily Allen said she was “in awe” of the BRIT and Grammy winner, while Victoria Canal credited Young with bringing greater attention to the damaging impact demanding tour schedules can have on artists’ mental wellbeing.
When NME asked whether musicians were beginning to establish firmer boundaries around their health, Young replied: “I never intended it to start a movement, but I hope that it does in some way.”
