ATLANTA, GEORGIA - SEPTEMBER 12: Artists Timbaland and Swizz Beatz attend day 1 of REVOLT Summit x AT&T Summit on September 12, 2019 in Atlanta, Georgia.
Paras Griffin/Getty Images for RevoltLooks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.
A typical Verzuz battle, which has featured dozens of match-ups with the likes of DMX vs. Snoop, Bounty Killer vs. Beenie Man and even Gladys Knight vs. Patti LaBelle, routinely scores collective social media viewing numbers into the millions. During the height of the pandemic lock down in 2020, Swizz and Timb’s competitive creation gave much needed light hearted moments and brought back the love of songs from times past.
What this post means as far as deal points between the artist challenge platform that pits music stars catalogues against one another, is also yet to be explained. In the meantime, Swizz got busy after the posting, in seemingly celebrating the news by launching into an IG Live playlist party dubbed “Zone Radio (also born out of the pandemic times like Verzuz).” This edition by Swizz was also in honor of International Women’s Day, “Let’s shout out all the women!”
He didn’t address his announcement about the deal in the live feed, but we are sure to hear more in the coming days, if not sometime later today. Let’s give the fellas a moment to get the announcement all the way explained, as we are sure Swizz is bursting to get the info out. More details to come.
Fontaines D.C. have teamed up with Rosalía for their new collaboration, Where Is Gone?.
The song features on the Irish rock band's forthcoming album, Dopamine Chamber, which arrives on Friday (16.10.26). For guitarist Carlos O’Connell, working with the Spanish superstar is particularly special because of his own Spanish roots.
He explained: “I’ve admired Rosalía ever since her debut album, which I thought was absolutely beautiful.
“What excited me most was the way she continued to preserve Spain's musical traditions, something that felt spiritually connected to what we've been trying to achieve with Irish music. Having roots in both countries, it's been really special to witness. "She's an artist who has continued to amaze me at every point in her career.”
Frontman Grian Chatten has also described the collaboration with Rosalía as one of the most memorable achievements of his career.
He revealed that he felt "humbled" when she agreed to lend her voice to the band's album.
Speaking to NPR, Grian said: “I've always felt there's something almost like a single big idea that I'm personally trying to communicate to the world before I get old and die, if that makes sense. There's one thing I think I'll spend my life trying to express. I have a feeling she has a similar outlook. … I mean, she's an amazing arranger, composer and lyricist. It means so much that she wanted to sing on something we'd put together. It's definitely one of the highlights of my career.”
Rosalía's links to Irish rock music extend beyond Fontaines D.C. She also offered inspiration and helped develop the Spanish lyrics for U2's The Mirror Maker (Rosalía), a track from their forthcoming album, Carnaval de Luz.
During an appearance on The Tonight Show Starring Jimmy Fallon last week, she spoke about frontman Bono, saying: “I don't know him personally, but he sent me a text explaining that he was working on a new project and had written a song called The Mirror Maker."
Rosalía joked that Bono had invented a few words of his own.
She recalled telling him: “I wasn't sure what to make of it, but I told him he could create his own language if he wanted to.”
She described the opportunity to collaborate with the 66 year old music veteran as a real privilege.
She added: “Bono is a legend.
“It's amazing.”
Bono recently revealed that he was worried about seeming like a stalker when he reached out to Rosalía to ask whether he could name the song after her.