NEWS
Olivia Rodrigo
Courtesy of Geffen/Interscope RecordsWhile 2021 has arguably been much better than its thou-that-shall-not-be-named predecessor, the year is thankfully coming to an end. In between continued Zoom meetings, livestreamed concerts and a slight semblance of pre-pandemic life, the music of the year allowed even the most cold-hearted of pessimists to have something to look forward to — but which album helped you through 2021 the most?
Olivia Rodrigo’s debut album, Sour, was for anyone who knows the sting of heartbreak. Lil Nas X fully blossomed from his “Old Town Road” beginnings into an out and proud artist unafraid to share his most vulnerable moments on Montero. Taylor Swift proved that lightning can indeed strike in the same place twice — and that the general public will let a 10-minute song reach No. 1 on the Billboard Hot 100 — with Red (Taylor’s Version).
With so much music to choose from, making a list of the 50 best albums of 2021 was far from an easy task for the Billboard staff. So here’s your chance: What was your favorite album of 2021? Vote below, or insert a pick of your choice if there’s a great release you feel Billboard missed.
NEWS
No matter what you thought of the Kendrick Lamar and Drake battle, there was only one undisputed winner by the end of it all: the reaction community in the worlds of streaming and YouTube. Your favorite content creators broke down the bars, reacted to all the most shocking moments, and helped this showdown become one of hip-hop's most culturally significant and resonant moments in a long time... For better or worse. See, the battle's technically not over yet, but only because the 6ix God's idea of victory is clearly quite different. In his federal defamation lawsuit against Universal Music Group – his label – for releasing K.Dot's "Not Like Us," he named various content creators who allegedly helped boost the track's widespread popularity and, as a result, its supposedly defamatory nature.
Furthermore, the specific allegation that Drake brings up in this highly controversial lawsuit is that UMG "whitelisted" copyright claims for YouTubers, streamers, etc. concerning "Not Like Us." This means that they would be able to monetize their content without facing a copyright claim from UMG over "Not Like Us," and this isn't really an allegation because various creators have backed this up. But a few important (alleged) caveats that people are talking about online need to be clear. First, "whitelisting" supposedly happens on behalf of a record label behind a song like the West Coast banger, and UMG is instead the distributor of that track. Secondly, as rapper and online personality ScruFaceJean brings up as seen in the post below, tracks like "Push Ups" were also "whitelisted" by its team.
Along with Jean, many other of your favorite content creators spoke out against this Drake lawsuit. Zias! and B.Lou, for example, spoke with their lawyer about the possibility of countersuing for emotional distress, as they found the Toronto superstar's accusations and his implication of them very disturbing and misguided. NoLifeShaq also dragged The Boy through the mud, calling him "soft" and positing that, whether "whitelisting" happened or not, they would react to "Not Like Us" accordingly as they did to his own tracks.
In addition, it's important to bring up that many others fans have pointed to how Drake excitedly used streamers to generate hype and reaction clips for his own diss tracks against Kendrick Lamar. The most direct example is with Kai Cenat, whom he texted to "stay on stream" before dropping "Family Matters." Ironically, the Twitch giant appears in this clowned-upon defamation lawsuit as an example of what the OVO mogul's accusations and implications are. And one more thing: there is no direct link between monetization and algorithmic boosting on sites like YouTube. With all this in mind, content creators seem to feel almost insulted at the idea that they only reacted to the two biggest rappers in the world beefing with each other because one of them would allow them to make money. If Drizzy knew the first thing about the reaction community, maybe he wouldn't have included this...
