ABBA "Little Things"

Courtesy Photo
Proceeds from the sale of "Little Things" will go to UNICEF to support the Global Child Protection Fund.

For ABBA, the firsts have come in threes this year. In November, they landed their first top 10 album on the Billboard 200. Later that month, they received their first Grammy nomination. Now, they are releasing their first Christmas single, “Little Things.”

The simple song is a gentle reflection on the joy of Christmas morning and family time around the holidays. The ballad has specific holiday references, including “As a brand-new day is dawning/ It’s a lovely Christmas morning.” And “Oh, what joy Santa brings/ Thanks old friend for packing Christmas stockings full of nice little things.”

 

The song was written by ABBA masterminds Benny Andersson and Björn Ulvaeus, who wrote all the songs on Voyage, their first studio album in nearly 40 years.

“Little Things” is the third single from Voyage, following “I Still Have Faith in You” (which received a Grammy nomination for record of the year) and “Just a Notion.”

Proceeds from the sale of “Little Things” will go to UNICEF to support the Global Child Protection Fund. The members of ABBA — Agnetha FältskogAnni-Frid Lyngstad, Andersson and Ulvaeus — said in a statement, “We think it is impossible to eradicate poverty without the empowerment of women. That’s why we support UNICEF in protecting girls from sexual violence and empowering them through the Global Child Protection Fund. We have done so for many years with our song ‘Chiquitita’ and now we have decided to give UNICEF a Christmas gift in the form of a second song.”

Sophie Muller, a top video director who is described in a press release as a “longtime ABBA fan,” directed the “Little Things” video. Muller was just beginning her career as a video director in 1982 when ABBA retired. Muller won a BRIT Award for British video of the year for Shakespear’s Sister’s “Stay” in February 1993. Eight days later, she won a Grammy for best music video, long-form for Annie Lennox’s Diva. Muller has also worked with such artists as No Doubt, Gwen Stefani, Sade, Beyoncé, Rihanna, Radiohead and Björk.

The “Little Things” video is a take on the production behind ABBA Voyage, the series of concerts featuring digital versions of ABBA that will open in London next year. Centered around a group of school-age children, many of whom are close to (or related to) the creative team behind the concerts, the kids are inspired to create an ABBA Voyage Christmas Special. They embark on the enterprise of motion capture, choreography, costume design, stage lighting and band rehearsals, culminating with the arrival of parents and family members to watch a performance by the re-imagined ABBA.

Voyage entered the Billboard 200 at No. 2 on the chart dated Nov. 20, beating the quartet’s previous high of No. 14, set with The Album in 1978. Voyage opened with 82,000 album-equivalent units, including 78,000 in album sales, which made it the top-selling album of the week.

Voyage reached the No. 1 spot in 18 countries, including the U.K., Germany, Australia and Sweden.

Next year will see the opening of ABBA Voyage, which will see the group’s members as digital avatars at their own especially built ABBA Arena at Queen Elizabeth Olympic Park in London. They will perform a set of ABBA’s greatest hits along with two songs from Voyage, “I Still Have Faith in You” and “Don’t Shut Me Down,” alongside a 10-piece live band.

ABBA Voyage is directed by Baillie Walsh, and produced by Svana Gisla and Ludvig Andersson.

NoLifeShaq, Zias & B.Lou, ScruFaceJean, and many more have turned on The Boy.

No matter what you thought of the Kendrick Lamar and Drake battle, there was only one undisputed winner by the end of it all: the reaction community in the worlds of streaming and YouTube. Your favorite content creators broke down the bars, reacted to all the most shocking moments, and helped this showdown become one of hip-hop's most culturally significant and resonant moments in a long time... For better or worse. See, the battle's technically not over yet, but only because the 6ix God's idea of victory is clearly quite different. In his federal defamation lawsuit against Universal Music Group – his label – for releasing K.Dot's "Not Like Us," he named various content creators who allegedly helped boost the track's widespread popularity and, as a result, its supposedly defamatory nature.

 

Furthermore, the specific allegation that Drake brings up in this highly controversial lawsuit is that UMG "whitelisted" copyright claims for YouTubers, streamers, etc. concerning "Not Like Us." This means that they would be able to monetize their content without facing a copyright claim from UMG over "Not Like Us," and this isn't really an allegation because various creators have backed this up. But a few important (alleged) caveats that people are talking about online need to be clear. First, "whitelisting" supposedly happens on behalf of a record label behind a song like the West Coast banger, and UMG is instead the distributor of that track. Secondly, as rapper and online personality ScruFaceJean brings up as seen in the post below, tracks like "Push Ups" were also "whitelisted" by its team.

The Reaction Community Drags Drake's Lawsuit Through The Mud

Along with Jean, many other of your favorite content creators spoke out against this Drake lawsuit. Zias! and B.Lou, for example, spoke with their lawyer about the possibility of countersuing for emotional distress, as they found the Toronto superstar's accusations and his implication of them very disturbing and misguided. NoLifeShaq also dragged The Boy through the mud, calling him "soft" and positing that, whether "whitelisting" happened or not, they would react to "Not Like Us" accordingly as they did to his own tracks.

In addition, it's important to bring up that many others fans have pointed to how Drake excitedly used streamers to generate hype and reaction clips for his own diss tracks against Kendrick Lamar. The most direct example is with Kai Cenat, whom he texted to "stay on stream" before dropping "Family Matters." Ironically, the Twitch giant appears in this clowned-upon defamation lawsuit as an example of what the OVO mogul's accusations and implications are. And one more thing: there is no direct link between monetization and algorithmic boosting on sites like YouTube. With all this in mind, content creators seem to feel almost insulted at the idea that they only reacted to the two biggest rappers in the world beefing with each other because one of them would allow them to make money. If Drizzy knew the first thing about the reaction community, maybe he wouldn't have included this...

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