The Atlanta rapper boasts mastery of warmth and melody while showing self-love and crew love

Now, about a decade into his career, Atlanta’s K Camp has modern Southern anthems to his name like “Cut Her Off,” featuring 2 Chainz, and “Do It,” with Mykko Montana; a flurry of romantic cuts like “What’s on Your Mind” and  “Comfortable”; and a viral hit in “Lottery (Renegade).”

The Marietta-raised rapper spits like a big flexer with a soft spirit, and his most recent release, Float, activates both approaches. You can hear it in the difference between singles “Guts” and “Game Ain’t Free,” the first finding him blocking a hot girl who “do too much,” and the latter, in part, a plea for cuddles. One of the songs that best illustrates this dichotomy is “Tables Turn,” where Camp’s honeyed chorus goes from highlighting his, er, inherent attractiveness (“She gon’ let me in that pussy, that’s too easy”) to his deep loyalty to his friends (“Can’t give up on my guuuuuuys, that’s too easy”), interjected by observations on violence and strife.

His verses pick up the tempo, riding the beat with a balance of staccato bars and singsong raps. Produced by Bobby Kritical and vntg Jag, “Tables Turn” sounds like a perfect continuation of K Camp’s addictive last project, Kiss 5, with its tender and saccharine moods, but Camp leans into his pride too quickly and too deeply for you to mistake this for one of his sweeter tracks geared towards women he admires. Instead, “Tables Turn” is a love song for himself and his brothers, one where he celebrates his work, their bond, and the good times they deserve.

Find a playlist of all of our recent Songs You Need to Know selections on Spotify.

Hit-Boy stepped into a more energetic and party driven sound on his latest single "Franchise Boy," released exclusively through YouTube. The record leans on a smooth and stripped back soul sample while also nodding to Dem Franchise Boyz and their classic track "White Tee." Hit-Boy rides the production effortlessly, delivering confident bars packed with flexes about his success and high end lifestyle. The song blends hints of Jersey club rhythms with touches of Miami bass influence, giving the track an addictive and upbeat feel. "Franchise Boy" feels like a strong preview of what could be another exciting run of music from Hit-Boy.

Release Date: Monday, May 18

Genre: Hip-Hop

Album: N/A

Quotable Lyrics from Franchise Boy

N***as had said it was love,
But it wasn't love, I'm really above
The s**t you be talking, I'm floating and walking
In Margiela runners, you won't see them often

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