Grimes in 'Discord - The Movie (2021)'
Courtesy PhotoIn a new short film Discord is releasing today (July 23), actress-comedian Awkwafina guides a confused Danny DeVito through the inner workings of the text, audio and video chat platform. It's only when Grimes appears in digital avatar form that DeVito shows his first semblance of understanding: "Now, that actually makes sense," he says.
It does. Like Discord itself, Grimes' music has always intersected with futuristic concepts like virtual reality and the metaverse, so it was fitting that she launched her own Discord server for fans last month, titled Grimes Metaverse Super Beta. There, she used the platform's new "Stages" event-hosting function to tease an unreleased song, "Shinigami Eyes," for upwards of 10,000 server members. She'll return to that Discord server on Sunday (July 25) at 10:30 a.m. EST to host the afterparty for virtual festival Splendour XR, and promises to play more unreleased music for fans.
Discord - The Movie, which also included a cameo from J Balvin, is part of Discord's recent "Imagine a Place" campaign reframing the once gamer-focused platform as a place where people with all sorts of interests can congregate -- including artists and their fans. After a press preview of the film -- and between burbling interruptions from her one-year-old baby -- Grimes took a moment to chat about her strategy as an artist on Discord, her relationship with social media, how her upcoming "space opera" album differs from her last and her future plans in television and podcasting.
Watch the short film below, and scroll on to hear from Grimes herself.
How did you first become familiar with Discord?
I actually learned about Discord because I needed this teenager to help me figure out how to rig up a 3-D model -- it’s sort of a long story. I had a technical issue, and the person who was going to teach me how to solve it was like, “I only use Discord,” because they were, like, 14. And then if I was doing any kind of group gaming situation, I would be on Discord, because it's fun if you’re playing games with a bunch of people and everybody is chatting. So I was using it for social, personal life stuff.
What did you like about Discord that led you to launch your own official server?
I was thinking we should launch a Grimes server for a long time. The more I get into the gaming community, it’s a lot less toxic than the indie music stan community. Everyone’s going to laugh at me saying that gaming culture is less toxic than indie stan culture, but it’s kind of true, frankly, having lived in both extensively. [Discord is] a more healthy social media. Social media really gets into incentivizing sensationalism, and incentivizing the negative. I started realizing that even in general, I was using my fake accounts way more than my real accounts. Social media is a lot healthier if you’re mostly with your friends, and you’re using it to an end as opposed to just a time-sucking situation. I’m really into, I guess you could call it “humane technology."
Right -- nobody is joining a Discord server to hate on something. Users are really only gathering around things that they love.
You’re proactively joining a fandom or a game or a pursuit that you’re digging, as opposed to passively consuming information that an algorithm is deciding for you. I don’t have flashes of PTSD when I open Discord the way I do with Twitter. [Laughs.] We’ve just had such problems with trolls and fake news and haters. I feel like shit when there’s some 13-year-old coming on [social media] and being like, “I like Grimes!” And then there’s 30 people coming in explaining to them why they shouldn’t, and not even with factual information. I feel like it happens with other artists, too. I’m just really looking for better fan experiences. It sucks when you want people to engage, and then you feel like they get bullied or harassed when they engage. That’s a main priority for me in my life right now: How do I remove the toxicity out of the fan experience?
How do you think it went when you teased "Shinigami Eyes"?
I like playing a [new] song live. It’s hard for people to just grab it and upload it. I like testing things on people without knowing it’s going to live on the internet forever. I think our next Stages event will be better. We’re going to actually play a whole set of new music and stuff.
From your next album?
Yeah, more stuff from my album. Sorry, our baby is just yelling, but I think... [To baby] Careful on that step!
Oh yeah, a very late congratulations, by the way!
Thank you! So yeah, I just try things out. I don’t like being too precious with music. I like just seeing what people like and testing things out. I really like playing video games with my friends -- maybe there’s a way to do that with fans at some point in the future.
What else can you tell me about the album? Is it really a space opera?
We made an album and were like, “Is this a finished album?” And that was before I signed to Columbia. Then I signed to Columbia, and we keep debating on the singles and it keeps changing. It’s sort of a concept album, so it does have a narrative. It’s a space opera, and I’m trying to make it air-tight, really pull it together, hone it in. With my last album, I had a lot of big ideas, but I just let it be more impressionistic. With this album, I think I have a lot more to say. I feel very strongly about the material. Also, we’re continually making songs as we go. But I think we’re going to start dropping singles, which I kind of prefer. I prefer not putting too much pressure on the album, and being able to keep adding stuff, because I also like long albums. So I think we’re going to start dropping singles this summer and then just keep dropping singles and then put the album out four, five, six singles in or something. I am a big album person, but I also like to get music out.
I can understand the tension between wanting to get things out but also wanting to have a fully-formed concept.
I think you just have to play the devil’s game, because we’re in a real world of singles right now. There aren’t a lot of albums I’m listening to, although I really appreciate it when people put out a whole album these days that’s solid. I really, really, really appreciate that. But the way things are actually consumed, it doesn’t work in that way so much. So whatever, I’ll do both.
Sonically, would you say it’s along similar lines as your last album? Or should we expect something different?
I think it’s pretty different. I try not to talk about it too much. Maybe I shouldn’t answer too many questions about the album. I’m probably not supposed to do that!
Fair enough. Knowing that your music has always intersected with futuristic concepts like the metaverse, crypto and artificial intelligence, what is it like for you to watch the larger music industry and the world begin to catch on?
I think it’s really great and important. I feel like for the last 10 years, people have been like, “What the fuck are you talking about?” Everyone’s like, “Grimes is so eccentric and weird!” And I’m like, “No, I’m actually talking about real things. I’m not just trying to be weird.” These things actually exist. I feel like people perceive me as very insane, and like, “Wow, she’s so loopy and quirky.” It’s nice to be sort of vindicated on certain things.
The other thing is that watching the world catch up is making us have to think of really sick things to do, because we’ve been so basic for the last decade. Now, how do we actually utilize this technology to do things no one has ever done before? Because when everyone starts having it, we need to --- [baby starts crying again] Man, you’re getting a real-time view! But anyway, I feel like the game just got harder, and it’s really exciting. We want to do a bunch of really crazy shit this year that no one’s ever done before. We have some really good ideas, and we’re in the process of figuring out how to technically execute them.
I’ll let you go, but are there any other projects you want to mention? I hear you're working on a podcast.
I’m working on a podcast called Homo Techno with my friend Liv [Boeree], who was previously one of the world’s preeminent female poker players. She now works in AI theory and stuff. Our thesis for the podcast is that we’re no longer homo sapiens, we are "homo techno" -- we’re full cyborgs. It investigates the most aggressively controversial theories about futurism or the people who are most on the edge with either their ideas or practices with regards to ways the world can be.
I’m also on this TV show [called Alter Ego] to choose the next [virtual] pop star, which is also very post-human. No one has a body, and no one is bound by their age or gender or anything like that. I’ve been really enjoying that, because we’ve lived in a society for so long where you’re stuck in the shell that you’re in, and you just have to deal with it. We might be about to enter a new reality where we can all live to the potential of our brains. As a woman in the industry, I don’t give a fuck about how I look. I hate thinking about that. I literally don’t care, and it takes so much time, and it’s expensive. We could really democratize things. All of these things give me a lot of optimism about the future.
Dave, Olivia Dean, RAYE and Jim Legxacy are some of the biggest names in the running for this year’s Urban Music Awards.
Now in its 24th year, the ceremony is heading back to London on December 15 to recognise talent from across the UK and the international urban music scene.
With ten nominations, Dave has earned more nods than any other artist this year. His nominations include Artist of the Year (UK) and Best Album for The Boy Who Played the Harp, while his Tems collaboration ‘Raindance’ is competing in three categories. Olivia Dean, RAYE and Jim Legxacy have each received eight nominations. Skepta is close behind with seven, with ‘Victory Lap’, his track alongside Fred again.. and PlaqueBoyMax, also earning recognition.
Central Cee, Dave, Finn Askew, FLO, J Hus, Jim Legxacy, Lola Young, Nemzzz, Odeal, Olivia Dean, PinkPantheress, RAYE, Scorcher and Skepta are all competing for Artist of the Year (UK). The Best Album shortlist features Central Cee’s Cant Rush Greatness, Little Simz’s Lotus, RAYE’s This Music May Contain Hope, Olivia Dean’s The Art of Loving and FLO’s Access All Areas. Meanwhile, Ezra Collective, D Block Europe, NSG, SAULT and FLO are competing for Best Group.
The ceremony is also giving more attention to music from around the world, with awards recognising artists from the USA, Africa, the Caribbean, France, Asia and South America. Kendrick Lamar, SZA, Doechii, Burna Boy, Wizkid, Tems, Tyla, Vybz Kartel, Aya Nakamura, Diljit Dosanjh, Bad Bunny and Karol G are among the international names nominated.
Speaking about this year’s nominations, Cressida Oppenheimer, Vice President of the Urban Music Awards, said: “For 24 years, the Urban Music Awards have championed the artists, producers, DJs and creators who drive our culture forward. This year's nominees show just how strong, diverse and global urban music has become. Now it's over to the fans: get voting, and we'll see you on 15 December for a night of elegance, fashion, performances and the biggest celebration of the year.”
Fans can cast their votes at urbanmusicawards.org/voting. Tickets and VIP tables can also be purchased through the awards’ official website, with the evening featuring a red carpet, live performances, the award presentations and an official afterparty. Viewers will be able to watch the celebration live on Channel One TV.
The 2026 Urban Music Awards nominations:
Artist of the Year (UK)
Central Cee
Dave
Finn Askew
FLO
J Hus
Jim Legxacy
Lola Young
Nemzzz
Odeal
Olivia Dean
PinkPantheress
RAYE
Scorcher
Skepta
Best Male Act
Aitch
Central Cee
Dave
Donaeo
Elmiene
Fuse ODG
Jim Legxacy
Kojey Radical
Myles Smith
Nemzzz
Odeal
Sampha
Scorcher
Skepta
Best Female Act
Cleo Sol
FLO
JADE
Jorja Smith
kwn
Little Simz
Lola Young
Mahalia
Nia Smith
Olivia Dean
PinkPantheress
Rachel Chinouriri
RAYE
Sasha Keable
Shae Universe
Sonna Rele
Tamera
Best Newcomer
Chy Cartier
CRISTALE
DC3
EsDeeKid
Finessekid
Finn Askew
Jim Legxacy
kwn
LeoStayTrill
Namesbliss
Nectar Woode
Nia Smith
Nippa
Olympia Vitalis
Owen Saward
Sekou
Skye Newman
YT
Best Group
D Block Europe
Ezra Collective
FLO
House Gospel Choir
NSG
SAULT
Sol and The Gang
STXRM Collective
WSTRN
Best Album
Central Cee – Cant Rush Greatness
DAMEDAME – Dreams on the Passenger Seat
Dave – The Boy Who Played the Harp
FLO – Access All Areas
Griminal – Grimace
Kojey Radical – Dont Look Down
Little Simz – Lotus
Nia Archives – Emotional Junglist
Olivia Dean – The Art of Loving
RAYE – This Music May Contain Hope
Best Single
AJ Tracey feat. Jorja Smith – Crush
Akelle and Dexta Daps – Tink Bout It
Bugzy Malone – Tears
Dappy feat. Renaya – Straight Facts 2 Remix
Dave and Tems – Raindance
Dionne Bromfield – Greenlight
Donaeo feat. Omar, Lemar and House Gospel Choir – Nights Like This
Durrty Goodz – Fight For England
Finn Askew – Music All Over Her Body
Fred again.., Skepta and PlaqueBoyMax – Victory Lap
Fuse ODG – 54 Countries
kwn – Do What I Say
Kyla x Moliy – Do You Mind Remix
Mr Eazi feat. Moliy – Comfort
Nippa feat. Blxst – Homegrown
Olivia Dean – Man I Need
Owen Saward, ANGEL and WSTRN – Not Mine OWA Remix
Papoose – Jezebel
RAYE – Where Is My Husband!
Stormzy and Odeal – 24 Hours
Best Collaboration
Akelle and Dexta Daps – Tink Bout It
Ama Louise and Wilfy D – Love Or War
Ayo Beatz and DJ Ironik – Lil Bit
Clean Bandit, Chloe and Omah Lay – Company
Coki and Durrty Goodz – We Nah Business
Dave and Tems – Raindance
Deyah and Mercston – Switch
Donaeo feat. Omar, Lemar and House Gospel Choir – Nights Like This
Fred again.., Skepta and PlaqueBoyMax – Victory Lap
Jim Legxacy and Dave – 3X
Kyla x Moliy – Do You Mind Remix
Lioness feat. Queenie – Savage 4 Who
Nippa feat. Blxst – Homegrown
Sam Fender feat. Olivia Dean – Rein Me In
Stormzy and Odeal – 24 Hours
Tamera feat. Aitch – Undeniable
Tinie Tempah and Daecolm – Living Life
Yourboywonder and Stylo G – Keep It Sweet
Best Music Video
Akelle and Dexta Daps – Tink Bout It
Ayo Beatz and DJ Ironik – Lil Bit
Casper Walsh – Hustler Boogie
Dave and Tems – Raindance
Donaeo, Omar, Lemar and House Gospel Choir – Nights Like This
Dopebwoy and AJ Tracey – Stupid Move It
DJ MAC, MDot R and George P feat. CrashDummy – Confessions
Durrty Goodz – Fight For England
FKA twigs – Eusexua
Jim Legxacy – Father
Lioness feat. Queenie – Savage 4 Who
Little Simz feat. Obongjayar and Moonchild Sanelly – Flood
Olympia Vitalis – Painted Smiles
PinkPantheress – Illegal
Pozer – Shanghai Noon
RAYE – Where Is My Husband!
Best Live Act / Performance
Dave
FLO
J Hus
Jorja Smith
Kojey Radical
Little Simz
Olivia Dean
Oritse Williams
RAYE
Sampha
Skepta
Best Singer / Songwriter
Elmiene
Jorja Smith
Lola Young
Michael Kiwanuka
Myles Smith
Odeal
Olivia Dean
RAYE
Sampha
Sasha Keable
Best Producer
Fred again..
Inflo
JAE5
Knucks
M1OnTheBeat
P2J
PinkPantheress
Sammy Virji
Steel Banglez
TSB
Best DJ
Charlie Sloth
Conducta
DJ AG
DJ Ironik
DJ Maximum
DJ Semtex
DJ Target
Jamz Supernova
Kenny Allstar
Larizzle
Mak 10
Sammy Virji
Sherelle
Genre Awards
Best Hip Hop Act
Aitch
Ceebo
Central Cee
D Block Europe
Dave
Jim Legxacy
Knucks
Kojey Radical
Little Simz
Loyle Carner
Nemzzz
Youngs Teflon
Best R and B / Soul Act
Elmiene
Jim Legxacy
Jorja Smith
kwn
Mabel
Nectar Woode
Nia Smith
Nippa
Odeal
Olympia Vitalis
Owen Saward
Sampha
SAULT
Sasha Keable
Shae Universe
Best Grime Act
Chip
D Double E
Durrty Goodz
Griminal
Jayahadadream
JME
Kano
Kasst 8
Scorcher
Skepta
Wiley
Best Drill Act
36
Booter Bee
Chy Cartier
Digga D
EsDeeKid
Headie One
K Trap
LeoStayTrill
Nemzzz
Pozer
Twin S
Wohdee
Best Afrobeats Act
Asake
Ayra Starr
Burna Boy
Davido
Moliy
Mr Eazi
Rema
Shallipopi
Tems
Tiwa Savage
Wizkid
Best Reggae / Dancehall Act
Koffee
Lila Ike
Masicka
Popcaan
Protoje
Shenseea
Skillibeng
Spice
Vybz Kartel
Yung Bredda
Best Jazz Act
Blue Lab Beats
Chelsea Carmichael
Kokoroko
Moses Boyd
Nubya Garcia
Shabaka
Yussef Dayes
Best Gospel Act
Aaron Cole
CalledOut Music
DC3
Faith Child
Limoblaze
Rachel Kerr
Triple O
Volney Morgan and New Ye
Yourboywonder
International Awards
Artist of the Year (USA)
Cardi B
Clipse
Doechii
Kehlani
Kendrick Lamar
Leon Thomas
Mariah the Scientist
Papoose
SZA
Tyler, The Creator
Artist of the Year (Africa)
Abigail Chams
Ayra Starr
Black Sherif
Burna Boy
Davido
Diamond Platnumz
Fally Ipupa
Fuse ODG
Moliy
Mr Eazi
Rema
Tems
Wizkid
Artist of the Year (Caribbean)
Amanda Reifer
Armanii
Kes
Koffee
Machel Montano
Masicka
Popcaan
Shenseea
Skillibeng
Spice
Vybz Kartel
Artist of the Year (France)
Aya Nakamura
Dadju
Franglish
Gazo
Gims
Hamza
JADE
Ninho
SDM
Tayc
Tiakola
Artist of the Year (Asia)
AP Dhillon
Diljit Dosanjh
DIVINE
Hanumankind
Jackson Wang
Jay Park
Karan Aujla
KEI
Keshi
Artist of the Year (South America)
Anitta
Bizarrap
Blessd
Emilia
Feid
J Balvin
Karol G
Nicki Nicole
Ryan Castro
Trueno
Best International Act
Ayra Starr
Bad Bunny
Dina Ayada
Doechii
Kehlani
Kendrick Lamar
Leon Thomas
Papoose
Sarah Black
Shenseea
SZA
Tems
Tyla
Vybz Kartel
Culture, Media and Digital
Best Entertainer
Big Zuu
Boris Becker
Chunkz
Harry Pinero
KSI
Munya Chawawa
Niko Omilana
ShxtsNGigs
Sol and The Gang
Stephen Sarpong
Zoe Baptiste
Best Podcast
3 Shots of Tequila
90s Baby Show
Cocktails and Takeaways
HC Pod
No Behaviour Podcast
Saving Grace
ShxtsNGigs
The Day After TNB
The Diary of a CEO
The Receipts Podcast
Best Radio Show
DJ Target – DJ Target, BBC Radio 1Xtra
Kenny Allstar – Radio 1s Rap Show, BBC Radio 1 and BBC Radio 1Xtra
Chuckie – 1Xtras R and B Show, BBC Radio 1Xtra
DJ Edu – 1Xtras AfroSounds Show, BBC Radio 1Xtra
Seani B – 1Xtras Dancehall Show, BBC Radio 1Xtra
Remi Burgz – Remi Burgz, BBC Radio 1Xtra
Robert Bruce and Shayna Marie – Capital XTRA Breakfast, Capital XTRA
DJ Semtex – DJ Semtex, Capital XTRA
Manny Norte – The Norte Show, Capital XTRA
Ras Kwame – Reggae Recipe, Capital XTRA
Ace – The R and B Show, KISS XTRA
Juls – Afrobeats with Juls, KISS XTRA
Esi – The Rap Show, KISS XTRA
Davda – The Dancehall Show, KISS XTRA
Nick Gibbons – Nick Gibbons, Reprezent Radio
DJ GBE – ONDECKWITHGBE, Reprezent Radio
TEEQS – New Music Mondays with TEEQS, The Beat London 103.6 FM
Lashana Camille – Lunchtime with Lashana Camille, The Beat London 103.6 FM
Best Radio Station
BBC Radio 1Xtra
Capital XTRA
Capital XTRA Reloaded
Foundation FM
KISS XTRA
KISSTORY R and B
No Signal
Reprezent Radio
Rinse FM
The Beat London 103.6 FM
Best Music Discovery Platform
Spotify
TikTok
Apple Music
YouTube Music
SoundCloud
Audiomack
Bandcamp
Shazam
Kick
Amazon Music
Best Record Label
0207 Def Jam
Merky Records
Atlantic Records UK
Black Butter Records
Dirty Hit
EMI Records
Since 93
Sony Music UK
Universal Music UK
Warner Records UK
Young
Best Viral Breakthrough Song
EsDeeKid – Phantom
Fred again.., Skepta and PlaqueBoyMax – Victory Lap
Jim Legxacy and Dave – 3X
Olivia Dean – Man I Need
PinkPantheress – Illegal
RAYE – Where Is My Husband!
Shenseea feat. Vybz Kartel – Talk to Me Nuh
Skye Newman – Family Matters