With Grand Theft Auto (GTA) Online’s latest update comes yet another affirmation of the music and video games industries’ growing partnership, as the two businesses continue to intertwine. On Tuesday (July 20th), GTA developer Rockstar Games announced that it’s soundtracking the update with music entirely from its own record label, CircoLoco Records.
Rockstar Games co-founded CircoLoco Records with eponymous Ibiza club culture brand CircoLoco in May, and the label released the compilation album Monday Dreamin’ in early July following four EP drops in June. Now, Rockstar is injecting the EPs into the game alongside a new remix of the whole project from Seth Troxler, one of the DJs on the original project. For players to access the remix, they have to find four separate media sticks — representing the four EPs — hidden across the Grand Theft Auto map. After finding the media sticks, players can listen to the music while driving and turning on the in-game radio.
The new music comes as GTA Online launches Los Santos Tuners, which features new storylines and content focused around the game’s already well-established car culture. Beyond the CircoLoco music, the new update has a few other musical features. Electronic artist Moodymann will release new music in the game alongside artists Nez, Channel Tres and Gangsta Boo, and players can now customize their in-game radios to flag their favorite pre-made stations.
Los Santos Tuners is just the latest update showing off Rockstar’s music focus. December’s Cayo Perico update gave players the Music Locker, a virtual nightclub featuring sets from resident DJs Moodymann, Palms Trax and Keinemusik. Dr. Dre and Jimmy Iovine also made cameos through the update, and Strokes frontman Julian Casablancas and rapper Flying Lotus curated their own radio stations, with Tierra Wack joining FlyLo.
Music artists and their labels are collaborating closely with video game companies. In the past year, Travis Scott, Lil Nas X, J Balvin and Kaskade all played virtual shows in popular games Fortnite and Roblox, while Swae Lee and Ozuna both partnered with and invested in esports startup XSET. As the space becomes trendier and will continue to grow, Rockstar and other popular game companies are poised for more music partnerships, and more CircoLoco/Rockstar crossovers are a low hanging opportunity.
Starting a record label wasn’t as much of a stretch as it would seem for a video game company and party promoter. Both Rockstar and CircoLoco have been closely associated with music for years, with CircoLoco helping break artists across the electronic and dance genres while Rockstar has been keenly focused for years on getting music in its games like GTA and Red Dead Redemption. Rockstar Games co-founder and president Sam Houser worked at BMG as an executive before founding Rockstar.
“This came from a passion for music, and it brings an opportunity for us to come together and join forces to push music,” Rockstar Games’s director of music Ivan Pavlovich told Rolling Stone of the label partnership when it launched in May. “Music’s been part of our DNA since day one. Sam [Houser] grew up on dance music, a lot of us who work at the company grew up on dance music, it’s a way to come together with our friends and support this scene, these artists and all this music.”
Zara Larsson has indicated that she may have cancelled her December 3 appearance at the Formula One Abu Dhabi Grand Prix. The singer initially confirmed that she would not attend, before removing the comment and sharing a more detailed explanation of why the performance no longer feels right for her.
The Swedish star was scheduled to take the stage at Etihad Live on Yas Island during the Yasalam After-Race Concerts. Zara and Lewis Capaldi were due to launch the weekend’s entertainment. However, supporters encouraged her to reconsider the booking because of concerns surrounding the United Arab Emirates’ reported connections to Sudan’s Rapid Support Forces, a paramilitary organisation accused of committing atrocities during the nation’s civil conflict.
A fan commented: “Please read about what UAE is doing to Sudan then cancel your Abu Dhabi show!” Zara responded: “I will not be going to Abu Dhabi.” Fans later realised that both comments had been removed.
She then shared that she had been considering what it means for her, as an artist, to perform in particular countries.
The Midnight Sun singer explained: “I think about that a lot in my life as an artist… I wanna perform and spread joy and music for people in every country, because no single person is their government.
“I’ve met so many wonderful people from every corner of the world and I know this to be true in my heart. I love people, and I love my fans soooo much.”
Zara acknowledged that her original comment “maybe came off as an impulsive response,” but explained that she had given the booking serious thought. She now believes withdrawing is the decision that “aligns with me the most right now, for many different personal reasons beyond politics.”
She continued: “Maybe I’ll delete both comments and do a better statement soon. I hope to sing with you in the beautiful future!”
