With Grand Theft Auto (GTA) Online’s latest update comes yet another affirmation of the music and video games industries’ growing partnership, as the two businesses continue to intertwine. On Tuesday (July 20th), GTA developer Rockstar Games announced that it’s soundtracking the update with music entirely from its own record label, CircoLoco Records.
Rockstar Games co-founded CircoLoco Records with eponymous Ibiza club culture brand CircoLoco in May, and the label released the compilation album Monday Dreamin’ in early July following four EP drops in June. Now, Rockstar is injecting the EPs into the game alongside a new remix of the whole project from Seth Troxler, one of the DJs on the original project. For players to access the remix, they have to find four separate media sticks — representing the four EPs — hidden across the Grand Theft Auto map. After finding the media sticks, players can listen to the music while driving and turning on the in-game radio.
The new music comes as GTA Online launches Los Santos Tuners, which features new storylines and content focused around the game’s already well-established car culture. Beyond the CircoLoco music, the new update has a few other musical features. Electronic artist Moodymann will release new music in the game alongside artists Nez, Channel Tres and Gangsta Boo, and players can now customize their in-game radios to flag their favorite pre-made stations.
Los Santos Tuners is just the latest update showing off Rockstar’s music focus. December’s Cayo Perico update gave players the Music Locker, a virtual nightclub featuring sets from resident DJs Moodymann, Palms Trax and Keinemusik. Dr. Dre and Jimmy Iovine also made cameos through the update, and Strokes frontman Julian Casablancas and rapper Flying Lotus curated their own radio stations, with Tierra Wack joining FlyLo.
Music artists and their labels are collaborating closely with video game companies. In the past year, Travis Scott, Lil Nas X, J Balvin and Kaskade all played virtual shows in popular games Fortnite and Roblox, while Swae Lee and Ozuna both partnered with and invested in esports startup XSET. As the space becomes trendier and will continue to grow, Rockstar and other popular game companies are poised for more music partnerships, and more CircoLoco/Rockstar crossovers are a low hanging opportunity.
Starting a record label wasn’t as much of a stretch as it would seem for a video game company and party promoter. Both Rockstar and CircoLoco have been closely associated with music for years, with CircoLoco helping break artists across the electronic and dance genres while Rockstar has been keenly focused for years on getting music in its games like GTA and Red Dead Redemption. Rockstar Games co-founder and president Sam Houser worked at BMG as an executive before founding Rockstar.
“This came from a passion for music, and it brings an opportunity for us to come together and join forces to push music,” Rockstar Games’s director of music Ivan Pavlovich told Rolling Stone of the label partnership when it launched in May. “Music’s been part of our DNA since day one. Sam [Houser] grew up on dance music, a lot of us who work at the company grew up on dance music, it’s a way to come together with our friends and support this scene, these artists and all this music.”
Not for the first time, Moby is speaking out against Donald Trump’s administration with clear frustration.
“The U.S. is collapsing under a deeply corrupt and shockingly ineffective administration,” the longtime electronic musician shared on social media. “These are unbelievably dark times.”
Moby went deeper into his thoughts through a video message, where he explained that people outside the United States keep asking Americans what is actually happening in the country.
“So many of my friends outside the United States keep asking me, ‘what the hell is happening over there?’ And honestly, we don’t even know,” he said. “The country is being controlled by one of the most corrupt, dangerous and incompetent administrations imaginable. Nobody fully understands what’s happening right now. These are very dark times in America.”
Moby joins a growing list of artists publicly criticizing Trump and MAGA politics, including Bruce Springsteen, Jack White, Eminem and Billie Eilish.
Earlier this year, Moby uploaded another statement to social media where he addressed how people should respond following the killing of Alex Pretti by ICE agents in Minneapolis. “The real question isn’t whether people should feel horrified or outraged by what’s happening in the United States,” Moby explained in the Jan. 26 clip. “The question is what are we actually going to do about it?”
The musician and activist also encouraged people to protest, saying demonstrations are a constitutional right and something he believes Trump’s administration is attempting to weaken.
In the end, he urged people to vote regularly, “not only during the upcoming midterms, even though those matter, but also in every special election throughout the year.” He also encouraged supporters to “stop giving money to the scumbag corporations backing Trump and ICE. We all know who they are. Boycott them.”
His newest remarks arrive as the U.S. Justice Department unveils a nearly $1.8 billion compensation fund for Trump allies who claim they were unfairly investigated. At the same time, the Strait of Hormuz remains shut down following military action launched by the U.S. and Israel against Iran in late February without approval from Congress, leading to rising gas prices across the globe.
Throughout his independent music career, Moby has earned 10 entries on the Billboard 200 along with two songs on the Billboard Hot 100 and an enormous catalog of sync placements. Overseas, particularly in the United Kingdom, he is viewed as one of the defining artists of his era. He scored two No. 1 albums there with Play from 1999 and 18 from 2002, alongside 18 top 40 singles and two nominations for Best International Male at the BRIT Awards.
Check out Moby’s newest social media post below.
