With Grand Theft Auto (GTA) Online’s latest update comes yet another affirmation of the music and video games industries’ growing partnership, as the two businesses continue to intertwine. On Tuesday (July 20th), GTA developer Rockstar Games announced that it’s soundtracking the update with music entirely from its own record label, CircoLoco Records.
Rockstar Games co-founded CircoLoco Records with eponymous Ibiza club culture brand CircoLoco in May, and the label released the compilation album Monday Dreamin’ in early July following four EP drops in June. Now, Rockstar is injecting the EPs into the game alongside a new remix of the whole project from Seth Troxler, one of the DJs on the original project. For players to access the remix, they have to find four separate media sticks — representing the four EPs — hidden across the Grand Theft Auto map. After finding the media sticks, players can listen to the music while driving and turning on the in-game radio.
The new music comes as GTA Online launches Los Santos Tuners, which features new storylines and content focused around the game’s already well-established car culture. Beyond the CircoLoco music, the new update has a few other musical features. Electronic artist Moodymann will release new music in the game alongside artists Nez, Channel Tres and Gangsta Boo, and players can now customize their in-game radios to flag their favorite pre-made stations.
Los Santos Tuners is just the latest update showing off Rockstar’s music focus. December’s Cayo Perico update gave players the Music Locker, a virtual nightclub featuring sets from resident DJs Moodymann, Palms Trax and Keinemusik. Dr. Dre and Jimmy Iovine also made cameos through the update, and Strokes frontman Julian Casablancas and rapper Flying Lotus curated their own radio stations, with Tierra Wack joining FlyLo.
Music artists and their labels are collaborating closely with video game companies. In the past year, Travis Scott, Lil Nas X, J Balvin and Kaskade all played virtual shows in popular games Fortnite and Roblox, while Swae Lee and Ozuna both partnered with and invested in esports startup XSET. As the space becomes trendier and will continue to grow, Rockstar and other popular game companies are poised for more music partnerships, and more CircoLoco/Rockstar crossovers are a low hanging opportunity.
Starting a record label wasn’t as much of a stretch as it would seem for a video game company and party promoter. Both Rockstar and CircoLoco have been closely associated with music for years, with CircoLoco helping break artists across the electronic and dance genres while Rockstar has been keenly focused for years on getting music in its games like GTA and Red Dead Redemption. Rockstar Games co-founder and president Sam Houser worked at BMG as an executive before founding Rockstar.
“This came from a passion for music, and it brings an opportunity for us to come together and join forces to push music,” Rockstar Games’s director of music Ivan Pavlovich told Rolling Stone of the label partnership when it launched in May. “Music’s been part of our DNA since day one. Sam [Houser] grew up on dance music, a lot of us who work at the company grew up on dance music, it’s a way to come together with our friends and support this scene, these artists and all this music.”
Maroon 5 officially launched the second weekend of American Express presents BST Hyde Park with a headline performance on London's Great Oak Stage on Friday, 3 July 2026. Taking a short break from their ongoing global Love Is Like tour, the multi-platinum American pop rock band delivered an energetic sold out concert for thousands of fans. The milestone performance reflected just how far the group has come since making its London debut at the intimate Barfly venue in 2005.
Frontman Adam Levine guided the six member band through an uninterrupted set packed with worldwide hits, kicking things off with "Harder To Breathe" after an opening audio tribute to The Beach Boys. The energy stayed high as the group launched into fan favorites including "Animals" and "One More Night," with Levine making his way along the runway to connect with fans gathered at the front of the stage. As the evening sky over London began to glow, "Sunday Morning" provided one of the night's standout moments, featuring an extended guitar showcase from lead guitarist James Valentine. The audience then joined together for huge singalongs to "She Will Be Loved" and the Cardi B collaboration "Girls Like You." The main performance wrapped up with the instantly recognizable whistle melody of "Moves Like Jagger," before an encore featuring "Payphone" and "Sugar" brought the night to an unforgettable finish.
The main stage also welcomed a crowd pleasing set from pop rock band OneRepublic during the late afternoon. Frontman Ryan Tedder performed a string of beloved hits spanning nearly twenty years, including "Stop and Stare," "Apologize," and the hugely successful European streaming favorite "Counting Stars." He also treated fans to a solo medley highlighting songs he has written for artists including Beyoncé and Adele.
Earlier in the day, Jess Glynne attracted a huge audience with spirited performances of chart hits "I’ll Be There" and "Hold My Hand," while R&B singer Ella Eyre impressed with powerful renditions of "Space" and a soulful take on "Crazy." The day's varied lineup also featured opening rock performances from Reading quartet Only The Poets, along with dynamic alternative sets by Bradley Simpson, Pedro Santos, and electronic pop duo VOILÀ across the festival site.
Photo credit: Sienna Lorraine Gray
