Deadmau5 performs at Austin City Limits in 2015.
Jack Plunkett/Invision/APProlific electronic producer Deadmau5 wanted a unique location for his next music video. Through the video game Core, he’s enlisting a legion of gamer fans to make it for him.
Deadmau5 announced today (July 15th) that he is partnering with Core and developer Manticore Games for the deadmau5 x Core Dystopian Worlds Art Collaborations, which will give fans the chance to make their own virtual world to host the producer in the music video for upcoming single “When the Summer Dies,” featuring the pop artist Lights. Core is a game and creator platform that allows players to make their own mini-games and worlds within the system.
“I’ve been blown away by the creativity I’ve seen on Core,” the artist said in a statement. “Some of my passions are game, experience, and world design, and Core’s capabilities as a platform and its creators who are capable of doing all kinds of cool stuff are the next level in user generated art and experiences. I’m looking forward to checking out what fans and artists will create for my new single with Lights.”
Contestants have from now until July 26th at noon P.S.T. to submit their worlds for the contest. Along with the chance for fans’ work to be featured in Deadmau5’s new music video, there’s a $50,000 prize pool, and Deadmau5 is giving away a meet-and-greet for a future show, lifetime VIP passes for his events and autographed merchandise.
Deadmau5’s partnership comes as video games are beefing up their status as partner to the music business. E-sports organizations like FaZe Clan and XSET are courting major stars for investments and brand partnerships, and games like Fortnite and Roblox have been prominent hosts for the likes of Travis Scott and Lil Nas X to host immersive livestream concerts. Scott’s show helped slingshot his single “The Scotts” featuring Kid Cudi to the top of the Rolling Stone 100 Songs Chart, and 33 million people “attended” Lil Nas X’s concert.
For the music business, video games are a relatively accessible tool to market new music, get more sync licensing placements and let artists interact more uniquely with fans — while for the video game industry, music and immersive musical events get press for games and are a means to helping develop richer metaverses for players to experience.
“We’re thrilled that deadmau5 shares our passion for putting the power of artistic expression in as many creators’ hands as possible,” Jordan Maynard, Manticore Games’s co-founder and chief creative officer said. “Core is more than just a place to play and make games; it has endless potential for new forms of social interactivity and artistry. We can’t wait to see the worlds our creators bring alive for the new video, and we look forward to working together with deadmau5 on future projects.”
Not for the first time, Moby is speaking out against Donald Trump’s administration with clear frustration.
“The U.S. is collapsing under a deeply corrupt and shockingly ineffective administration,” the longtime electronic musician shared on social media. “These are unbelievably dark times.”
Moby went deeper into his thoughts through a video message, where he explained that people outside the United States keep asking Americans what is actually happening in the country.
“So many of my friends outside the United States keep asking me, ‘what the hell is happening over there?’ And honestly, we don’t even know,” he said. “The country is being controlled by one of the most corrupt, dangerous and incompetent administrations imaginable. Nobody fully understands what’s happening right now. These are very dark times in America.”
Moby joins a growing list of artists publicly criticizing Trump and MAGA politics, including Bruce Springsteen, Jack White, Eminem and Billie Eilish.
Earlier this year, Moby uploaded another statement to social media where he addressed how people should respond following the killing of Alex Pretti by ICE agents in Minneapolis. “The real question isn’t whether people should feel horrified or outraged by what’s happening in the United States,” Moby explained in the Jan. 26 clip. “The question is what are we actually going to do about it?”
The musician and activist also encouraged people to protest, saying demonstrations are a constitutional right and something he believes Trump’s administration is attempting to weaken.
In the end, he urged people to vote regularly, “not only during the upcoming midterms, even though those matter, but also in every special election throughout the year.” He also encouraged supporters to “stop giving money to the scumbag corporations backing Trump and ICE. We all know who they are. Boycott them.”
His newest remarks arrive as the U.S. Justice Department unveils a nearly $1.8 billion compensation fund for Trump allies who claim they were unfairly investigated. At the same time, the Strait of Hormuz remains shut down following military action launched by the U.S. and Israel against Iran in late February without approval from Congress, leading to rising gas prices across the globe.
Throughout his independent music career, Moby has earned 10 entries on the Billboard 200 along with two songs on the Billboard Hot 100 and an enormous catalog of sync placements. Overseas, particularly in the United Kingdom, he is viewed as one of the defining artists of his era. He scored two No. 1 albums there with Play from 1999 and 18 from 2002, alongside 18 top 40 singles and two nominations for Best International Male at the BRIT Awards.
Check out Moby’s newest social media post below.
