Deadmau5 performs at Austin City Limits in 2015.
Jack Plunkett/Invision/APProlific electronic producer Deadmau5 wanted a unique location for his next music video. Through the video game Core, he’s enlisting a legion of gamer fans to make it for him.
Deadmau5 announced today (July 15th) that he is partnering with Core and developer Manticore Games for the deadmau5 x Core Dystopian Worlds Art Collaborations, which will give fans the chance to make their own virtual world to host the producer in the music video for upcoming single “When the Summer Dies,” featuring the pop artist Lights. Core is a game and creator platform that allows players to make their own mini-games and worlds within the system.
“I’ve been blown away by the creativity I’ve seen on Core,” the artist said in a statement. “Some of my passions are game, experience, and world design, and Core’s capabilities as a platform and its creators who are capable of doing all kinds of cool stuff are the next level in user generated art and experiences. I’m looking forward to checking out what fans and artists will create for my new single with Lights.”
Contestants have from now until July 26th at noon P.S.T. to submit their worlds for the contest. Along with the chance for fans’ work to be featured in Deadmau5’s new music video, there’s a $50,000 prize pool, and Deadmau5 is giving away a meet-and-greet for a future show, lifetime VIP passes for his events and autographed merchandise.
Deadmau5’s partnership comes as video games are beefing up their status as partner to the music business. E-sports organizations like FaZe Clan and XSET are courting major stars for investments and brand partnerships, and games like Fortnite and Roblox have been prominent hosts for the likes of Travis Scott and Lil Nas X to host immersive livestream concerts. Scott’s show helped slingshot his single “The Scotts” featuring Kid Cudi to the top of the Rolling Stone 100 Songs Chart, and 33 million people “attended” Lil Nas X’s concert.
For the music business, video games are a relatively accessible tool to market new music, get more sync licensing placements and let artists interact more uniquely with fans — while for the video game industry, music and immersive musical events get press for games and are a means to helping develop richer metaverses for players to experience.
“We’re thrilled that deadmau5 shares our passion for putting the power of artistic expression in as many creators’ hands as possible,” Jordan Maynard, Manticore Games’s co-founder and chief creative officer said. “Core is more than just a place to play and make games; it has endless potential for new forms of social interactivity and artistry. We can’t wait to see the worlds our creators bring alive for the new video, and we look forward to working together with deadmau5 on future projects.”
Gary Glitter entered not guilty pleas on Wednesday to eight allegations involving sexual offences from decades ago.
The Rock and Roll performer, whose legal name is Paul Gadd, joined proceedings at London's Southwark Crown Court by video from prison and denied every allegation.
The charges include four allegations of indecent assault, two of indecency involving a child and two of sexual intercourse with a girl younger than 13.
BBC News reported that the 82 year old declared he was "absolutely not guilty" when answering two allegations before responding "not guilty" to the other six.
Judge Tony Baumgartner set the case to begin on 22 November 2027, with proceedings anticipated to continue for approximately three weeks.
Each allegation concerns the same person and relates to events said to have occurred at Gadd's residence in London's Kensington area from 12 March 1978 through 31 December 1981. She was reportedly between eight and 11 years old during that period.
The Crown Prosecution Service, also known as the CPS, confirmed the charges involving the former glam rock musician in July.
The claims were initially brought to the Metropolitan Police in January 2025. Gadd later faced questioning connected to the investigation in July of the same year.
The I'm the Leader of the Gang (I Am) vocalist, who became widely known during the 1970s, remained in custody following the court appearance.
