Drake has signed on as an investor and collaborator with Los Angeles-based sustainability and financial services startup Aspiration, the company tells Rolling Stone.
The rapper joins other celebrities like Leonardo DiCaprio, Robert Downey Jr., and Orlando Bloom in investing in Aspiration, but Drake’s partnership goes deeper than financial backing: He will use Aspiration’s personal and enterprise services to monitor and cut down his own carbon footprint, the company’s execs say, with the hope of making his personal life carbon neutral. Aspiration co-founder Joe Sanberg declined to give specifics on how much Drake invested. But, on the collaboration front, Sanberg says his team is working with Drake — whose environmental footprint is larger than the average person’s, given the star’s frequent travel and Hollywood lifestyle — to cut down his environmental footprint.
Aspiration offers environmentally-focused financial services, positioning itself as a sustainable alternative to other banks and fintech companies because it doesn’t invest in fossil fuel companies or other non-sustainable endeavors. It also gives its customers tools to track their carbon footprint and put some of their spending toward tree planting and charitable donations. For example, Aspiration has a credit card with an option to round up every customers’ purchase to the nearest dollar to go towards planting trees. Aspiration currently has five million users and has planted 15 million trees from its users’ financial activity, the company says.
“The way we deliver carbon neutrality for Drake or larger partners of that size is with the extra analysis our team applies to all the things they’re doing in their lives,” Sanberg says. “They give us information with travel and activities that’ll have a carbon footprint, and then we draw on our reforestation program in excess of what we’d do for an everyday consumer. But fundamentally, we’re delivering the same outcome for them as we can deliver for anyone who wants to open an Aspiration credit card, and that’s knowing they’re aligning their money and their values.”
The Drake deal is the latest in a busy celebrity investment cycle, buoyed by artists who have spent the past year looking to other revenue streams and business opportunities while the touring business shuttered.
Through Drake, Aspiration hopes to evangelize its concept to millions of fans and other influential artists who might want to jump on the platform. Drake and Aspiration are currently exploring how to implement the company’s services in his professional life as well as his personal one. (A career as a global music artist carries a hefty physical impact — from printing vinyl and CDs to charting an international tour shipping tons of cargo, flying in jets, and taking buses all over the world.)
“We want this to be the beginning of a trend,” Sanberg says. “Part of our intention here is making the music industry sustainable. This is our first leadership move together with, I’d argue, the most influential artist in the world, and I can’t think of a better partner to open this book that we’re going to write. And I think that kind of audacious vision is exactly what Drake is in for.”
In a statement, Drake said he is excited to partner with a “company that’s found a simple way to offer everyone the ability to reduce their carbon footprint,” and that “Aspiration’s approach to climate change is really inspiring and I hope together we can help to motivate and create awareness.”
NEWS
Lola Young has joined forces with Campaign Against Living Miserably (CALM) to release a new T shirt for the charity’s Lifelines collection.
The shirt supports CALM’s suicide prevention work, with proceeds helping to fund vital resources such as its helpline and CALMzone mental health app.
CALM introduced the Lifelines range last year, with Fontaines D.C., Blossoms and Inhaler also contributing their own designs to the collection.
Young’s design includes the words, “There’s a flicker of light. There’s always morning after the night”, taken from her track ‘Flicker Of Light’.
“I wrote this song about realising there is hope. I have often felt like there isn’t, but there is always a reason to keep going,” Young said. “That’s even when you don’t want to get out of bed, you do, and that is amazing, and you’re still here, and you’re still alive, and if anything, that’s something to be proud of.”
CALM CEO Simon Gunning also shared his appreciation for the collaboration, saying: “We couldn’t be more grateful to Lola for supporting ‘Lifelines’ and showing just how powerful music can be as a force for good.”
Priced at £30, the T shirts come in both standard and boxy fits and are available to purchase here.
Young has regularly spoken about her experiences with mental health. She returned to performing earlier this year after calling off her 2025 tour because of exhaustion. The decision followed her collapse during a performance in New York City. During her time away, she later discussed receiving support for addiction and attending AA meetings as part of her recovery.
In an interview with NME in May, Young explained that she believes “all healing journeys are never ending”, although she is now “definitely in a much better place”. She also said she feels “excited and ready to perform and to release music”.
Reflecting on the encouragement she received after publicly discussing those challenges, Young said: “My fans inspire me in the same way I hope to inspire them. I feel like I’ve never tried to be especially honest… it just comes very naturally to me.”
“I don’t really have any other choice but to be honest, so if people connect to that, and that’s amazing.”
Several musicians have also applauded the ‘Messy’ singer for honestly addressing the pressure placed on touring performers. Lily Allen said she was “in awe” of the BRIT and Grammy winner, while Victoria Canal credited Young with bringing greater attention to the damaging impact demanding tour schedules can have on artists’ mental wellbeing.
When NME asked whether musicians were beginning to establish firmer boundaries around their health, Young replied: “I never intended it to start a movement, but I hope that it does in some way.”
