Drake has signed on as an investor and collaborator with Los Angeles-based sustainability and financial services startup Aspiration, the company tells Rolling Stone.
The rapper joins other celebrities like Leonardo DiCaprio, Robert Downey Jr., and Orlando Bloom in investing in Aspiration, but Drake’s partnership goes deeper than financial backing: He will use Aspiration’s personal and enterprise services to monitor and cut down his own carbon footprint, the company’s execs say, with the hope of making his personal life carbon neutral. Aspiration co-founder Joe Sanberg declined to give specifics on how much Drake invested. But, on the collaboration front, Sanberg says his team is working with Drake — whose environmental footprint is larger than the average person’s, given the star’s frequent travel and Hollywood lifestyle — to cut down his environmental footprint.
Aspiration offers environmentally-focused financial services, positioning itself as a sustainable alternative to other banks and fintech companies because it doesn’t invest in fossil fuel companies or other non-sustainable endeavors. It also gives its customers tools to track their carbon footprint and put some of their spending toward tree planting and charitable donations. For example, Aspiration has a credit card with an option to round up every customers’ purchase to the nearest dollar to go towards planting trees. Aspiration currently has five million users and has planted 15 million trees from its users’ financial activity, the company says.
“The way we deliver carbon neutrality for Drake or larger partners of that size is with the extra analysis our team applies to all the things they’re doing in their lives,” Sanberg says. “They give us information with travel and activities that’ll have a carbon footprint, and then we draw on our reforestation program in excess of what we’d do for an everyday consumer. But fundamentally, we’re delivering the same outcome for them as we can deliver for anyone who wants to open an Aspiration credit card, and that’s knowing they’re aligning their money and their values.”
The Drake deal is the latest in a busy celebrity investment cycle, buoyed by artists who have spent the past year looking to other revenue streams and business opportunities while the touring business shuttered.
Through Drake, Aspiration hopes to evangelize its concept to millions of fans and other influential artists who might want to jump on the platform. Drake and Aspiration are currently exploring how to implement the company’s services in his professional life as well as his personal one. (A career as a global music artist carries a hefty physical impact — from printing vinyl and CDs to charting an international tour shipping tons of cargo, flying in jets, and taking buses all over the world.)
“We want this to be the beginning of a trend,” Sanberg says. “Part of our intention here is making the music industry sustainable. This is our first leadership move together with, I’d argue, the most influential artist in the world, and I can’t think of a better partner to open this book that we’re going to write. And I think that kind of audacious vision is exactly what Drake is in for.”
In a statement, Drake said he is excited to partner with a “company that’s found a simple way to offer everyone the ability to reduce their carbon footprint,” and that “Aspiration’s approach to climate change is really inspiring and I hope together we can help to motivate and create awareness.”
Faith No More appear to be hinting at a return to the stage in 2027.
The influential alt-metal band have remained mostly quiet over the past decade following the release of their reunion album ‘Sol Invictus’ in 2015. After its arrival, they played what would become their most recent live performances in 2016 and later called off several touring plans in the years that followed.
Now, however, they seem to be preparing fans for something new. The group recently shared an image of a concert crowd on social media with nothing more than the text “2027” placed across it.
No additional information accompanied the post, but it quickly sparked speculation among fans, many of whom believe a full scale tour announcement could be coming next year.
After wrapping up their 2016 run of shows, the band intended to return to the road in 2020. Those plans were ultimately abandoned because of the COVID-19 pandemic.
Further touring plans surfaced in 2021 as venues began reopening, but those dates were also cancelled before they could begin. Frontman Mike Patton later explained that mental health struggles were behind the decision and revealed he had been diagnosed with agoraphobia during the pandemic.
Until recently, a reunion seemed unlikely. Patton spoke about Faith No More’s lengthy break and said that he did not “see it as a sad thing”.
Speaking on the Kyle Meredith With… podcast and reflecting on whether he felt a “sense of closure” after the 2016 tour, the vocalist said: “I didn’t really think so at the time, but, yeah, maybe. I think that we all kind of felt it, but it was unspoken.”
“It’s funny: when you’ve been in a band or a musical situation for a period of time, you always, in the back of your head, you’re kind of thinking, ‘Well, maybe this is it.’ And I don’t mind that feeling,” he added. “I don’t see it as a sad thing. I see it as being present and being able to really appreciate it while it’s happening.”
Faith No More have never formally announced a breakup following the cancellation of their 2021 tour, although other members have suggested in recent years that the chances of touring again were uncertain.
Last year, guitarist Roddy Bottum discussed the band's future and admitted they were in a “really weird spot”. “I can’t really tell you what’s going on. I don’t know myself. I get different information from people… and I’m in the band,” he said.
Drummer Mike Bordin echoed similar thoughts last spring, saying that he and some of the other members were willing to perform again, but claimed Patton was “unwilling to do shows with us”.
In addition to leading Faith No More since 1989 after replacing original singer Chuck Mosley, Patton has also been involved with projects including Mr Bungle, Fantômas, and Tomahawk.
Tomahawk recently unveiled plans for their first tour in 13 years, with a series of US dates scheduled for this summer. The run begins in Nashville next month and will also see Patton and his bandmates reunite with longtime labelmates Melvins for the first time since 2003.
Patton has also recently launched his tour with Avett Brothers and teamed up with Jehnny Beth on the new single ‘Look At Me’.
